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Entries in online (15)

Wednesday
Jan202021

How To Reach More Music Lovers Via Your Website

As a new artist, you have a task to ensure that your music reaches as many people as possible. You have a job to ensure that you have loyal followers who listen to your content as soon as it’s released. Music is released daily across all genres, thus creating a competitive market. Most people spend more time online, creating a platform to gain more fans. There are many ways to achieve this.

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Monday
Jan112021

How To Set Up An Online Release Party

Release parties are a traditional way to promote your band locally. Why not take it online and get a wider audience?

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Monday
Jan042021

Why Your Digital Presence Will Be Really Important In 2021

2020. What a year, huh? The music industry has been hit really hard by the Covid-19 pandemic, with live music (and live entertainment in general) being especially affected.

But rather than looking back on this year, that most of us would probably like to forget, I’d like to look forward to 2021 and share some thoughts on why I think your digital presence is going to be even more important in 2021.

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Wednesday
Sep262018

Musicians And Their Online Personas

Here is the lowdown on the importance of navigating your music career through the internet: what you need to do with it, where we’re going, and how to maintain a reputation.

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Tuesday
Sep112018

Fortunate Musician: How Your Band Can Get More Gigs

Every band has to start out somewhere—even today’s most popular bands were once local bands looking for gigs to play. While you may get your fair share of shows here and there, you’ve probably found that combing through Craigslist and posting on social media isn’t enough to find the right shows. If you’re ready to get to the next level, read on for four ways you can guarantee that your band gets more gigs than ever before.

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Monday
Jun182018

How Musicians Can Build An Email List From Scratch 

It’s fairly common knowledge today that email is among the most effective and affordable marketing tools. So let’s not waste any time with a bunch of statistics to prove what you already know.

Instead, let’s dive right into how to get started with email marketing.

The first thing you need is a list of email addresses to send your clever emails to. It might seem a bit daunting if you have no email list, but fear not - here are some simple tips on how to build an email list from scratch.

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Tuesday
Dec192017

How To Make A Great Website For Your Band 

Look at any full-time, legitimate band. What’s the difference between them and a minor band? They have a website. Here’s how to build a great one.

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Friday
Apr142017

Eight Things Every Musician Website Must Have

Want to step up your game and get more gigs and recognition in the music scene, but no one seems to be replying to your emails to check you out on Spotify, Soundcloud, Facebook or Twitter? Make a website! Websites are ideal for musicians to have because they host everything that a fan or promoter needs to have in order to know what you’re about. Here are eight things every musician needs to have on their website.

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Thursday
Dec082016

How Technology Has Changed The Online Musical Marketplace

The music industry is in a state of flux. Technology has changed the way musicians play and how engineers produce music, but most of the impact can be measured in how listeners consume and discover music. But what are the main technologies and platforms, who drives these trends and how has the business end held up? Here’s a look at how technology has changed the way people listen, buy, sell and discover music.

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Monday
Nov212016

How To Get A Band Knowledge Panel

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog

For musicians and bands, one of the most basic SEO achievements you can make is to get a Knowledge Panel to appear for your band keyword searches.

In past blog posts, we’ve talked a lot about the different types of search results pages that matter to you as a musician. The key to unlocking many of the rich search features offered by Google for musicians and fans is to get your basic Knowledge Panel working.

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Wednesday
May112016

The Ultimate Guide To Selling Band Merch Online

Before you dive into ordering or creating your merch, there are a few steps to consider to ensure that your time and money spent on investing in merch is worth the effort.

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Wednesday
May012013

The Musician of Oz

The great and powerful, Wizard of Oz, presented himself as a supernatural, omniscient being.  However, he was revealed to be a much different individual, operating a complex facade of smoke screens and holograms, without any real power.  Musicians can put themselves in the same position as Oz did, by abusing the gap between the digital and dimensional worlds.

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Monday
Mar142011

How Can You Drive Your Fans From Offline to Online?

To get someone to visit your band’s website, they need to have the intent to do so – put in other words, they need to get something out of it for it to be worth their time, which is why “check out our website” is about as effective as saying “we don’t have a website” as there really is no incentive offered for them to do so.

However, assuming you’ve got that one covered (ie. you have some free downloads,  or some awesome photos of your crowd from last nights gig, or maybe even some exclusive videos etc.) here are some techniques to get them to view that content from offline.

Here I’ve suggested five effective methods to take your fans from the real world to the virtual world of the net. Please chip in with your best tips on driving fans online from offline in the comments beneath this article!

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Tuesday
Feb082011

10 Things Every Musician Should Do Online Every Day

Do you or your band have a daily online routine? You better. At the speed this world moves you can’t afford to miss even one day of what is happening. Your competition is not sitting still, so you better be out there. But as a band you have to find a balance that is not going to hinder your ability to be a band. You need to write, rehearse, record, perform… if you don’t do any of those things, being online won’t mean much.

So I thought I would take a look at my daily online routine and maybe you can apply to it your routine.

10 Things Every Musician Should Do Online Every Day

1. Quick Email Scan. – When you wakeup, you’re a band, so whatever time of the day this might be is fine. Grab your iPhone or smartphone and do a quick scan of your email for anything important or urgent. Respond to those very urgent emails right away. You will know what they are when you see them.

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