Whether they ever choose to regain some of their former financial stature and growth, record companies, majors and indies alike, along with unsigned and unknown independent artists, too, must cultivate and create, as quickly as possible, a SINGLE new digital marketplace. Here competition will flourish and some semblance of reasonable choice and control over the discovery of new artists with original new music will be exercised by whatever is left of the music listening mainstream audience. In this brave new world, record companies will need to collaborate and combine forces with each other and with independent artists at large. They will need to move quickly to consolidate into one place a dynamic customer base made up of the depleting record companies’ sales bases along with the ever increasing independent artist fan bases. The passionate members of the music listening public will ultimately choose to gather in this one place and make quick decisions about new music and new artists.
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Entries in music discovery (2)
SoundCloud continues to be a terrific location for music promotion. Taking advantage of SoundCloud’s growing community of music lovers should be a strategic practice of all musicians, big and small. Sharing tracks, creating sets, and interacting with other users are all essential parts of good SoundCloud promotion. Add to that commenting, following and group joining, and SoundCloud becomes the online pulse of social music.
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(Updated Feb 25, 2014)