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Entries in social media (102)

Monday
Aug202018

4 Ways To Draw More Denizens To Your Venue

Running a music venue can be a blast. It can also sometimes be rather anxiety-inducing. Lack of guests can make owners and operators feel nervous. If you’re looking to bring in more guests to your venue, there are several approaches you can test out confidently and easily. Get ready to welcome a hopping and lively venue to the world.

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Thursday
Jul052018

Breaking Through In The Age Of Social Media

Back in the day, the average YouTube video was short and hilarious. Then it became informative, covering everything from mobile pokies reviewed to game walkthroughs (cut in 10-minute pieces), DIY hacks, life tips, and lots of music. Actually, YouTube was always perfect for sharing music videos, and today, it has also become the perfect medium for emerging artists to show their worth to the world. And to show that it can indeed be a medium through which new artists can be discovered, here are a few artists who went from YouTube to world fame (we won’t mention JB on our list, promise).

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Monday
Jun252018

How To Get An Endorsement As A Musician

This guest post by Monique Hernandez-Fuentes of GuitarTricks.com originally apeared on the Bandzoogle Blog.

Recently one of our partners asked for the best way to get endorsed as a musician. We have come a long way in the last nearly forty years from when endorsements were easy to come by for musicians everywhere who simply had an awesome look and a cool sound.

Nowadays, the industry has changed dramatically, so I thought I would offer some pointers for the best way to get an endorsement from the company you love.

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Monday
Apr232018

8 Reasons Why Artist To Fan Social Apps Work

The big social networks should be seen as the top of the funnel in converting your followers into dedicated fans. Here are the top 8 reasons you should use a GigRev Powered direct-to-fan micro-community platform to build a digital fan club and bring fans closer.

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Tuesday
Mar202018

Artists & Musicians Are Wasting Time With Social Media

The web is a flutter with news and panicked updates on the decline of Facebook media reach. They saw organic reach drop 52% in 2016 and engagement for brands drop by over 20% from January to August in 2017. Add to that declarations of “Organic reach on Facebook is dead” from this year (2018) and you can see why anybody who’s not pumping copious amounts of cash into the platform’s paid reach and advertising system is wasting their time.

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Monday
Mar052018

Social Media And The Music Industry: How Is Online Sharing Changing The Game?

It’s no secret that digitization is proliferating into almost every corner of our lives. We can order our groceries delivered, communicate in an instant with someone halfway around the world, and yes — share a song with our Facebook friends and other social media followers whenever we want, introducing an entire audience to music they might never have experienced.

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Friday
Mar022018

Social Media And The Music Industry: The Good, The Bad And The Viral

It’s no secret that digitization is proliferating into almost every corner of our lives. We can order our groceries delivered, communicate in an instant with someone halfway around the world, and yes — share a song with our Facebook friends and other social media followers whenever we want, introducing an entire audience to music they might never have experienced.

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Wednesday
Feb142018

40 Ways Bands Can Use Social Media To Increase Engagement At Shows

If you’re a musician, you’re probably using social media in some way to promote your music, invite people to shows, and stay in touch with your fans. We do this so often, we end up going through the motions of engagement without thinking about how the activity affects our SMARTER goals or how we can apply some more creativity to these tools.

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Monday
Jan292018

Marketing Your Band: 13 Essential Strategies

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

Once you’ve decided that you’re getting pretty serious about this whole music career thing, you know that you have to start putting in the effort to come up with effective band marketing ideas.

But if you haven’t gotten much farther than “make a Facebook fan page and post a bunch of stuff,” don’t worry — we’ve got you covered with 13 essential marketing strategies to add to your list!

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Tuesday
Oct102017

How To Advertise Your Music On Facebook

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

Having a Facebook fan page for your music has so many benefits besides displaying your “like” count to the world. Some advantages of fan pages over personal pages are rather obvious — such as separating your personal and professional life, having no fan limit (versus the 5,000 friend cap on personal pages), using Insights to get key metrics about your fans, and getting taken more seriously as an artist overall.

But for any musician who’s trying to get more fans and figure out how to better engage their audience, Facebook Ads Manager is invaluable.

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Wednesday
Aug092017

The World's First Facebook Live Festival 

Harnessing the power of Facebook Live, new music blog Right Chord Music has created a new type of music festival, inviting bands and artists from across the world to takeover their Facebook newsfeed.

The Takeover Festival takes place 18th, 19th and 20th August. Tune in to watch from the Right Chord Music Facebook Page.

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Tuesday
Jun132017

What Unsigned Bands Can Learn From Disney

Last weekend, I was speaking to a music manager who was bemoaning his band’s lack of new music. “We have no new story” he said. The band in question have 19 tracks on Spotify and a host of video content. If got me thinking, what can we learn from Disney?

Disney understands that a good story is always a good story. They also understand that once they have a good story, they have an endless new audience for that story. Disney marketeers ensure each new generation is exposed to the story by allowing them to see it in the format of the day.

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Tuesday
May302017

15 Ways to Get More Music Fans

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

They say you need a thousand true fans to build a sustainable music career. But getting those first few diehard fans who play such a crucial role in building momentum can feel almost impossible when you’re just starting out.

There are dozens and dozens of ways to get more fans for your music, but it’s ultimately going to come down to your level of commitment and finding the right balance of tactics that works best for your personal music career strategy.

The list below isn’t exhaustive, of course, but if you nail these 15 essentials, you’ll be well on your way to getting more music fans.

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Thursday
Apr272017

Tips For Launching Your First Indie Album

Today’s artist is in a whole new world when it comes to getting noticed by the record industry. Years ago, it was a matter of pounding the pavement getting the big labels to at least listen to a demo you produced and hoping that someone would like what you did enough to sign you on. Sometimes you’d get noticed in clubs and sometimes studio musicians would catch a lucky break when a big name they had the chance to work with noticed them and gave them their start.

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