By putting all of your energy into posting new content without thinking about the big picture, you’re only getting half the job done. Instead, set marketing goals, create content in bulk, and utilize the (often free) social media management tools available online.
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No matter who you are, where you live, or what kind of music you play, we all share a common goal: To find fans and build a fanbase.
There are many ways to get more fans online, but we’re going to focus on the low hanging fruit. The big blue-and-white F-word at the top of the social media food chain: Facebook.
No matter how many conversations I have with fellow artists, they always say Twitter is their least favorite, and least used social media tool. Some artists admit that they don’t get it, while others think 140 characters just isn’t enough to make a point.
Whatever the reason, it’s pretty safe to say that artists who do use Twitter can use it more effectively. In this post we’re going to give you a full start-to-finish breakdown on how to create a Twitter account, post effective tweets, and maximize your content and engagement.
When it comes to promoting music online, there are far too many channels, networks, forums, platforms, apps and communities for musicians to be involved with to be present on them all.
So rather than attempt the impossible, you should focus your efforts on a handful that are likely to bare the most fruit.
How are you to know which platforms are most likely to lead to success?
This article originally appeared on the Sonicbids Blog
With 500 million active users, Instagram is a great visual social media platform to build your online community. Instagram allows you to give your fans a peek into your world through your photos and videos. While funny memes, quotes, and viral videos may get attention, building a community of fans for you and your music requires the right strategies. Here are six tips to grow your fanbase on Instagram.
If you ask any full-time artist, they’ll probably admit that their daily schedule is an ever-changing, overwhelming wild beast that can’t be tamed.
As someone who has been living as a full-time artist for the last 8 years, I’ve established somewhat of a routine, but it’s constantly changing based on outside factors, how I feel, or a last-minute gig opportunity that completely derails my to-do list for the day.
With more bands and artists going DIY since the revolution of the Internet, is the role of PR and publicity really still needed? The Internet has had a huge impact on the music industry. Bands and artists are now able to reach their fans more easily than they ever could before. But does this mean they can also manage their own publicity? Although the Internet has brought many benefits for bands and artists, unfortunately, it has also increased the competition. Anyone nowadays can call themselves a band or artist, and with affordable recording software, anyone can make music and upload it onto YouTube or SoundCloud. There are a lot of artists out there all vying for people’s attention. The real issue is how a band or artist can make their music stand out amongst a mist of noise.
This article originally appeared on the Sonicbids Blog
The internet has allowed artists to reach millions of fans and grow their careers with a click of a button. While, for some, the web has been a boon for music promotion, many musicians make pivotal online marketing mistakes that prevent them from breaking out and building a successful career. Here are four of the most common mistakes to avoid.
Social media. Whether you hate it or love it, it’s there and it makes the world go round… at least the world of entertainment. And if you want to be on the same level as all those other artists, you have to use it to promote your music.
But, simply posting on social media isn’t good enough. Here are 10 reasons why some musicians are dropping the ball with their social media marketing.
Since the dawn of MySpace, musicians have been using social media marketing to generate buzz and get more fans.
And while this opportunity still exists today, the truth is that there are now more musicians, creating more content, than ever before.
What does it take for your band to gain success? Some will say talent, others may say hard work and determination, but though all those things can help, the real secret to gaining success is promoting and advertising. Face it: there are thousands of amazing artists out there with raw talent and catchy riffs, but if they lack in advertising then they might as well be nothing to the rest of the world. So how does one promote? Here we narrow it down to the most essential tips to help you find your target audience.
If you’re an artist or a band that’s new to the world of social media, hashtags may seem confusing or pointless. These little symbols are a vital way for way people communicate and digest information online. Not only are they important but they can also increase your engagement rate and followers.
Whether it be a new artist getting prepared for a wave of gigs, or an artist who is seasoned with entertainment experience, a manager can be a useful and essential element is the prosperity of their career. A manager is the business backbone, the organizer and the planner; a band without proper management is restricted from success. This person can be an outside source or a member within the band or group who has a knowledge of business and professionalism. There are some key points to have in mind when you are seeking success for your artist.
Here is the key: If you’re releasing your content without a CTA, and you want to monetize it, you’re throwing that content away. It’s like casting your bate into the ocean without a hook. Worth noting, before you get a hook, I advise that you create a great experience to bring people to and that you have your products ready to buy, but if all of that is taken care of, you absolutely need some hooks (CTAs).
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(Updated January 13, 2016)