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Entries in Marketing (141)

Thursday
Mar232017

Top 5 Things Record Labels Look For


So you’re a bit of a bad ass, huh? You’ve got the sound that’s waiting to be discovered and are ready for the big leagues. Just because you’ve got the sound doesn’t mean you’ve got the deal these days. Now you’re thinking to yourself, what do record labels look for when signing an artist?
Here are the top five things record labels look for in an artist before giving them a deal.

Click to read more ...

Wednesday
Mar222017

High-Integrity Strategy For Artists Who Hate Selling And Email Marketing

This article is actually a lesson from Let Fans Pay You, a course that outlines essential automated marketing strategy for artists, entertainers and their management companies. Click here to get this 5-part course delivered to you free of charge.


In this lesson of Let Fans Pay You, I’m going to explain the awkward tension every artist feels when it comes to email marketing and the strategy for alleviating that tension altogether.

That tension? Selling to your email list.

Click to read more ...

Wednesday
Feb222017

4 Ways A Great Graphic Designer Can Help Musicians Market Their Music 

A well-designed image can serve as a strong marketing tool. As a musician, your desire is to share your music with a certain audience. In addition to creating quality music, using a great graphic designer will help your music get to more people in a quicker amount of time. A graphic designer can also help shape your audience’s perspective, since the graphics serve as a visual representation of your brand. There are four ways a graphic designer can have a direct impact on your marketing efforts.

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Friday
Feb172017

Master The Musician Side Hustle With These Income-Boosting Ideas

We could all use a little extra income. Musicians, if you’re searching for a way to supplement your income and expand your skill-set, look no further. You don’t have to sacrifice your dreams just so you can pay rent. Check out these four side hustle ideas and start earning more money today:

Click to read more ...

Friday
Feb172017

Celebrate Success: 4 Party Ideas For Musicians And Artists

If you’re the creative type, a generic party will be an affront to the very work that you put into the world. You need an inventive celebration to reflect your inventive soul. But what if you could use a little help coming up with party themes, games and activities? Here are just a few ideas to get the inspiration flowing.

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Tuesday
Feb142017

[eBook] A Complete Guide To SEO For Musicians

Written by Wes Walls; originally appeared on the Bandzoogle Blog.

SEO is one of those mysterious and challenging topics for musicians who want to use search engines to promote their music, and who understand how powerful it can be. If SEO matters to you, but you’re not sure where to start or how to do it: we have something great to give you.

Click to read more ...

Thursday
Feb092017

How To Use Instagram Live

The latest trend in the social media world, is live streaming. Last year we saw real time videos blow up on Facebook, shortly after it made its way to Instagram. Instagram Live is a great way to showcase new music, give your fans a behind-the-scenes look into your life, or just have a Q&A session.

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Monday
Jan302017

11 Killer Content Ideas For Musicians To Get More Fans On Social Media

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

As a musician, you surely understand what a crucial role social media marketing plays in getting more fans for your music, but actually figuring out the kind of content you need to post can be confusing. What it all boils down to is finding the right balance for the specific audience you’re trying to build.

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Monday
Jan232017

The Complete Guide To Selling Your Music Online

This post was written by Dave Cool and originally appeared on the Bandzoogle Blog.

If you’re working on your next album, you’re probably thinking about how you’re going to promote and sell your new music. When it comes to selling your music online, there are countless options available to musicians.

Click to read more ...

Monday
Dec122016

How To Optimize Your Band Schema For SEO

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog

Schema is one of those things that, as a musician, you might have heard about but probably don’t want to have to learn. It’s pretty technical and easy to get wrong.

So we’ll try to simplify it for you in this post, and give you some easy shortcuts.

Click to read more ...

Thursday
Dec082016

How Technology Has Changed The Online Musical Marketplace

The music industry is in a state of flux. Technology has changed the way musicians play and how engineers produce music, but most of the impact can be measured in how listeners consume and discover music. But what are the main technologies and platforms, who drives these trends and how has the business end held up? Here’s a look at how technology has changed the way people listen, buy, sell and discover music.

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Monday
Nov212016

How To Get A Band Knowledge Panel

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog

For musicians and bands, one of the most basic SEO achievements you can make is to get a Knowledge Panel to appear for your band keyword searches.

In past blog posts, we’ve talked a lot about the different types of search results pages that matter to you as a musician. The key to unlocking many of the rich search features offered by Google for musicians and fans is to get your basic Knowledge Panel working.

Click to read more ...

Wednesday
Nov162016

Social Media Content Management For Musicians

This article originally appeared on Soundfly’s Flypaper

u’ve decided how you want to brand yourself online. You’ve created your band’s social media pages. You’re posting regularly, and still, you’re not seeing results. The solution: content planning.

By putting all of your energy into posting new content without thinking about the big picture, you’re only getting half the job done. Instead, set marketing goals, create content in bulk, and utilize the (often free) social media management tools available online.

Click to read more ...

Wednesday
Nov092016

Optimizing Your Band Website For SEO

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.

If SEO is important to you as a musician, then having a website for your band is arguably the most important factor. But just having one isn’t quite enough. You need to optimize it for search engines.

Before you read this though, head over to Chapter 1 of this multi-post SEO guide for musicians to get familiar with your SEO strategy, the Fan Journey, and everything else we’ve covered up to this point.

Click to read more ...