You are an artist. You make music that can make people dance, smile or cry. This is your gift. For good or for bad, though, there is another layer to the music industry that defines whether or not your music will be heard. Business is an undeniable truth of the music industry and it is in your best interest to develop some solid entrepreneurial skills that will get your music in front of the biggest and best audience possible.
Entries in Marketing (113)
Music is one of the few things that comes quite naturally for me; I don’t know why I love it, but every day I wake up and know that I am excited to keep writing, recording and singing. It’s been that way for a while now. I spent most of my gangly, awkward childhood listening to my father’s old Led Zeppelin CDs, stumbling through piano lessons, and waiting until my family left the house so that I could practice shout-singing My Chemical Romance songs. Though my tastes have changed, music has always been at the center of my life.
Social media. Whether you hate it or love it, it’s there and it makes the world go round… at least the world of entertainment. And if you want to be on the same level as all those other artists, you have to use it to promote your music.
But, simply posting on social media isn’t good enough. Here are 10 reasons why some musicians are dropping the ball with their social media marketing.
Most music writers will agree: we get way too many press emails to actually read every single one. In fact, some are never opened. What can you do to make sure yours is seen? How can your band stand out in so thick a swarm?
Honestly, there are tons upon overwhelming tons of unread emails from publicists in my inbox. My freelancing schedule falls somewhere between part- and full-time, and I always say I’ll make time to read every one – but there are days when the best I can do is skim the subject lines. It’s unfortunate; a lot of music I’d probably love is overlooked entirely or discovered too late to for a story to make sense.
Question: which is more important: Facebook or email?
Believe it or not, your email is not only more important than Facebook, but also any other social network. Email marketing has been shown to be as much as 40 times more effectivethan Facebook and Twitter combined.
So it is the most important marketing tool you have to keep in touch with your fans, and to make more money for your music career.
I am a muscian who recently read this article on The Guardian about musicians who scoff at their young female fans. Even before reading it, though, I’ve heard many people elude to it: musicians having young female fans takes away some sort of credibility. I even accepted this to be true as a teen girl myself, while listening to a song on repeat for hours, obsessing over every word and its possible meaning, and becoming entwined with the music and personal life of the artist. It seemed that any musician on a poster in my room instantly and undoubtedly became laughable.
Whether you’re a brand new musician establishing yourself online for the first time, or an already established band with a dedicated fan base, there is one thing that love it or hate it, all musicians will have to do. That, my friends, is marketing your music.
For the average artist who finds it difficult to sell his/her music (hint: this is most artists) in the age of Spotify and Pandora, any attempts can often feel like a waste of time.
Below are 8 effective ways to make the most of your online merch store, digital music presence, and your relationship with die-hard fans. The following tips are not only useful, but when done right can lend themselves to a significantly greater income, a larger online presence, and stronger engagement with your fans.
This article originally appeared on the Sonicbids Blog
Think you’re doing everything you need to do for your next show by creating a Facebook event invite? Close your laptop and think again. While the internet is a powerful tool for promoting your band, traditional marketing tricks for promoting your shows still work wonders, especially for creating real fans with a real interest in your music.
I meet many very talented entrepreneurs who are great at what they do. Often I’ll hear them using that common phrase, “if you want it done right, do it yourself”, and upon further discussion they’ll almost always reveal that they struggle with the act of delegation. It can be an incredibly hard concept to embrace sometimes, and I can surely empathize. We entrepreneurs want to own our output and are often very independent by nature.
The acclaimed NWA biopic Straight Outta Compton is a must-watch movie for anyone in the music business. Many of the struggles that artists (particularly young artists) continue to wrestle with are powerfully depicted in the film. However, there is one minor theme in the film that resonates deeply in the current music climate: the fact that the best way to make money in the music business is rarely the creation of the music itself.
Sometimes it’s important to take a step back and remind ourselves what we want from live music. Mark Knight is the founder of Right Chord Music, a company set up to bring the discipline of brand marketing to band marketing. In this article Mark critically examines the way grassroots live music is promoted. Mark identifies the roles of the key stakeholders and suggests how they could work together more effectively in the future.
Let’s start by reminding ourselves what is important.
What musicians and managers want from live music:
An opportunity to grow their fanbase
A chance to showcase their new material
At atmosphere conducive to great live music; sound, lighting and staging
An appreciative and respective audience who want to listen to their music
Fair compensation for the entertainment they provide and / or opportunities to sell their music
Perhaps you don’t sell too many albums on iTunes, or have that many SoundCloud plays or YouTube views. But maybe, just maybe, your music is really popular in some far off corner of the digital universe you never even knew about, and all that “exposure” you’ve racked up over the years is paying off behind the scenes.Next Big Sound provides detailed online music analytics to measure the growth of bands on streaming services and social networks. It doesn’t cover everything, but it casts a wide enough net to shatter an artist’s dreams with cold, hard data. I know it did mine! <sniff> Cidney at NBS agreed to give me an artist credit for one month so that I could write this article, way back in April. Hopefully she’ll forget to downgrade my account.
FeaturesThe screenshot above shows a dozen “key metrics” of my choosing. It’s an easy way to focus on what’s important to me, and not get bogged down in all those numbers. So for example, I could replace Rdio plays with Vine loops, Last.fm shouts, or unique pageviews of my website.
Bandzoogle makes it easy to add an intro or “splash” page to your website. When used properly as a landing page for your visitors, they can be an effective marketing tool for your music.
4 Common Mistakes To Avoid with Intro Pages
Here are four common mistakes that we see with intro pages that you should avoid:
1. Permanent intro page: Intro pages should only be used for short periods of time and for specific calls-to-action. It becomes annoying for repeat visitors to keep having to click through to your main site.
Also, Google picks up text content on your page, and if the first page of your website is an Intro page, there isn’t much to tell Google how your site is relevant to search queries, which can hurt your rank.
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(Updated January 13, 2016)