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Entries in Marketing (187)

Tuesday
May282019

4 Ways Musicians Can Use An EPK

This post by Dave Cool originally appeared on the Bandzoogle Blog

An electronic press kit (EPK) — sometimes also called a digital press kit — is essential for making a strong first impression on promoters, bookers, media, and other music industry professionals.

You can think of it as your interactive artist resume, where anyone interested in your music can find all the information they need in one place. You can use your EPK to help you get more press, more gigs, and come across as a serious artist.

Since your website is the first place people will go to learn more about you and your music, you should host your EPK there. Then as you progress in your music career, you should keep your EPK up to date with new music, press, photos, and videos.

So, how exactly can you use an EPK to help your career?

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Wednesday
May222019

Find Your Fans: Using Data To Analyze Your Audience

Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience.

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Tuesday
May142019

8 Best Ways To Promote Your Music 

Do you enjoy making music? If yes, we definitely understand you because it’s one of the most rewarding things you can do in life. It gives you the pleasure of creation and lets you express your deepest thoughts, ideas, and feelings. However, finding your place in the music sun is everything but easy.

An industry report conducted by the Next Big Sound shows that over 90% of all artists worldwide can be considered undiscovered. What does it mean? Well, most musicians simply cannot win over the new audiences and increase the number of listeners.

The competition in this field is extremely harsh, so you should try to use state of the art marketing channels in order to reach the target audience. It’s a long and challenging process, but we will help you get through it by presenting the eight best ways to promote your music in 2019.

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Friday
Apr262019

Submit Hub - A Scam

I’m part of a band that has had its fair share of false-starts over the years. Preparing for these false starts, I’ve repeatedly put together lists of potential blogs to pitch our music to when we’re building up to a release. To do this, I head over to The Hype Machine, head to the indexed sites, filter what’s relevant to my music, and then take down the details from the list I’m presented with. I’ll generally head to each blog, look up their submission guidelines, and make a couple of notes to personalise my emails to them, where possible. A couple of years ago, the vast majority of the blogs suggested the same – a variation on sending an email with a link to stream, be it via your own email or a web form. Since then, there has been an increasing trend towards using a service called Submit Hub.

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Monday
Mar112019

7 Email Marketing Tips For Musicians To Reach Out To Their Fans

Guest post by Nora Mark of Academized and Stateofwriting.

While writing email marketing content might seem like the sort of thing a big business would do, especially if they’re trying to sell you something, there are plenty of benefits a musician such as yourself, or your band can enjoy from running an email list.

With the ability to reach your fans on a one-on-one basis directly into their inbox, the opportunities to further build a community are endless. However, this is only if you get it right! Today, we’re going to share seven need-to-know tips to help you write emails in the best possible way.

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Thursday
Mar072019

Do You Know Who's Reading Your Music Blog?

Guest post by James Shotwell. This article originally appeared on Haulix

Building and retaining your audience begins with understanding who is clicking on your site.

Search the name of virtually any artist or group on social media, and you are bound to find people discussing that act. Opinions on music are a dime a dozen, and when it comes to bands, everyone already knows their value is worth even less that. Young music writers around the globe cut corners on a daily basis to be among the first to cover the latest news about the biggest acts in their area of interest. It doesn’t matter if their site has few to no visitors or if much larger publications beat them to the punch, they want to ensure that their readers learn the latest breaking news directly from them.

But who is the audience for the average blog, and who visits websites for news before scrolling social media?

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Monday
Feb182019

Trust Is The Next Big Data Opportunity

This year, the battle lines are being drawn in the fight for consumer privacy.

In January, Apple CEO Tim Cook, took a stand for consumer privacy rights in an article for Time Magazine, asserting that consumers have a right to know how their data is being used.

The past few years have been like the “wild west” in data harvesting. Taking a stand for consumer privacy at this moment in time is a calculated move on Apple’s part. Building trust around data and privacy is necessary in today’s digital world.

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Friday
Feb152019

Email Lists for Musicians – Where The Heck To Start! 

Did you know that email marketing is the top way to get people to move from being fans to fans who actually buy your music? 

It’s true!

Email marketing has come a long way since the early days of AOL and it is the perfect things for musicians to incorporate into their music strategy. Emails can help you build deep relationships between you and your fans. They can help you launch a new album with massive sales. And they don’t have to be a standard newsletter of tour dates. 

So how the heck do you start if you’ve never thought about having one before? 

Let’s chat about where to start with email marketing, how to get people to sign up, and what to send those new fans.

Click to read more ...

Thursday
Jan312019

How To Develop A Context For Your Music

Guest post by Ayla Smith. This article originally appeared on Soundfly’s Flypaper

Online audiences are a powerful engine. When people listen online, they can easily share your music far and wide. Getting discovered is not dependent on someone walking into a record store, and it’s easy to find out who’s listening and where they’re from so you can maximize your impact. But too often, a song alone is not enough to tell your full story. 

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Friday
Dec142018

How Spotify Pre-Save Is Leading A Change In Digital Music Marketing

You’ve heard it before: owning and nurturing your own fan base is the key to marketing success. So, how do you enhance that relationship with fans and grow your reach? Offer a VIP experience that ensures they are the first to hear a new album when it drops.

That’s why Spotify released Pre-Save in 2017, a major innovation in online music marketing. With a simple click of a button, fans are able to add unreleased music to their Spotify library, giving them instant access to listen the moment it becomes available. Fans don’t have to worry about missing an exciting new release, and labels get an immediate boost to their streams which makes a big difference to future placement on Spotify.

 

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Monday
Nov192018

7 Top Marketing Strategies For Musicians

This guest post by Patrick McGuire originally apeared on the Bandzoogle Blog

For many artists, marketing is somewhat at odds with who they are and what they do. Since music and the act writing songs is often deeply personal and emotional, getting into a music marketing strategy mindset might seem foreign, fake or forced for some musicians.

Sadly, this doesn’t change the fact that it’s never been more difficult for new artists to put their music in front of listeners. Between music streaming platforms and the cheap cost of DIY home recording technology, there’s more music being released now than at any other point in history.

Tens of thousands of new songs are being released each day, and, in many cases, what determines whether each of these songs will go on to find an audience or not depends on how they’re marketed. Not sure how to market your music? Here’s 7 music marketing strategies to get you started:

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Tuesday
Oct162018

Why Uploading Your Music Online Doesn’t Get You Tons Of New Fans

Gaining tons of people to hear your music takes more than just uploading it to common music websites. Here is what you should do in addition to this:

The first thing to do is know that there is much more to getting new music fans that just putting your songs on a website online and waiting for people to check them out. This is one of the most frequent methods musicians use, and it isn’t very effective.

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Monday
Sep242018

Marketing For Musicians: 6 Essential Tools

This guest post by Patrick McGuire originally appeared on the Bandzoogle Blog

If you’re a serious musician, I don’t need to tell you how tough it is to cut through the literal and symbolic noise to find and reach audiences. Yes, creating great music should always be at the top of your list of priorities, but figuring out how to get that music in front of listeners is a difficult task you’ll have to think about if you want to sustain a career over the long-term.

Don’t have a clue how to market your music? Today, we’re highlighting 6 tools to help you get started:

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Monday
Aug202018

4 Ways To Draw More Denizens To Your Venue

Running a music venue can be a blast. It can also sometimes be rather anxiety-inducing. Lack of guests can make owners and operators feel nervous. If you’re looking to bring in more guests to your venue, there are several approaches you can test out confidently and easily. Get ready to welcome a hopping and lively venue to the world.

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