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Entries in Marketing (158)

Monday
Jan292018

Marketing Your Band: 13 Essential Strategies

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

Once you’ve decided that you’re getting pretty serious about this whole music career thing, you know that you have to start putting in the effort to come up with effective band marketing ideas.

But if you haven’t gotten much farther than “make a Facebook fan page and post a bunch of stuff,” don’t worry — we’ve got you covered with 13 essential marketing strategies to add to your list!

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Thursday
Jan252018

Poster-Worthy Pics: 4 Essentials Every Band Photographer Needs On Hand

Shooting bands can be a fulfilling and invigorating experience for any professional photographer. Musicians are some of the most creative and inspiring people around. Photographers who want to show off their imaginative streaks, because of that, often genuinely enjoy working with them. If you’re a photographer who regularly works with musical acts, you need to invest in these four things as soon as possible.

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Monday
Jan152018

Band Marketing: How Your Tour Bus Can Double As An Advertisement

When you’re in a touring band, you want to do everything you can to get word out. There’s no such thing as having too many fans. While you’re out on the road, you can grow your following. Your tour bus is the perfect opportunity to advertise your band. It just requires you to be innovative and creative. Here are four ways your tour bus can double as an advertisement.

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Tuesday
Dec192017

How To Make A Great Website For Your Band 

Look at any full-time, legitimate band. What’s the difference between them and a minor band? They have a website. Here’s how to build a great one.

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Tuesday
Nov212017

Creative (And Unusual) Music Marketing Methods

There are more musicians than there have ever been before, and they all have a platform online to put their music out there for the world to hear. It isn’t enough to just put music up online and expect people to pay attention, and as the world of marketing changes people are looking for ways to stand out. Some of the classic, tried and tested marketing methods are still doing the business for bands and artists, but there are also some new ways people are trying in order to get more eyeballs to their project.

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Monday
Oct162017

10 Principles Of Great Music Web Design

Guest Post by Melanie Kealey from the Bandzoogle Blog

It’s no secret that in order to appear professional, your own website with your own .com address is essential. So what ingredients make for a great musician website exactly? You’ve got the music of course, some images, videos, and show dates.  

Pulling together content is an easy first step. The part where many musicians get stalled is with the website’s design.

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Thursday
Sep142017

How To Prepare For Your First Big Music Event

The first big music event at your venue will introduce you to the ins and outs of everything that can and likely will go wrong with hosting this type of event. While it will be important to take many notes on how your venue could do things better, it is not impossible to get a lot of key things right the first time around. The following are a few tips to make sure that the first big music concert your venue hosts is a hit with those who grace your establishment.

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Monday
Jul242017

9 Ways To Get More Fans On Your Mailing List

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

If you do some quick research on how to get more music fans, you’ll find plenty of suggestions for getting your name out there and getting heard. But once you’ve captured someone’s attention, how do you keep it?

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Monday
Jul172017

How To Drive More Traffic To Your Music Website

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

So, you’ve put a lot of time and effort into building a stunning band website, but after the initial rush of traffic and congratulatory comments from your friends, now it’s just sort of… sitting there. Why aren’t potential new fans and industry folks finding it?

It can be disheartening to wake up to double- or single-digit website stats every morning, and countless independent musicians run into the same problem — but fortunately, there are plenty of solutions.

Here are some of the best ways to drive traffic to your music website that you can start putting into action today!

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Thursday
Jun292017

Get Out Of The Garage: 4 Tips For Success When Starting A Band

There are hundreds of bands playing across the country each night at clubs or private parties. However, only a handful of those groups will ever get a record deal or gain any type of widespread recognition or fame. What are some steps that your band can take to overcome the odds and become a household name?

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Monday
Jun122017

Complete SEO Checklist For Musicians

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.

It’s not easy figuring out how to start optimizing your band’s presence in search engines. So we took all of our SEO advice and broke it down into one handy checklist.

For details on how to do each of the things on the list, you can refer to our “Complete Guide to SEO for Musicians“ eBook.

Without further ado, here’s your checklist for optimizing your band for SEO:

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Friday
Jun022017

Tunes And Technology: 5 Ways To Promote Your Music Online

Even if your band is amazing and your recordings are tight, marketing and promoting your music can be an art form. When it comes to promoting your music online, this adds even more complexity to the process. One reason for this is because you are competing with millions of other highly refined online bands and musicians. However, with the right promotions strategy, you can get your music before a wide audience of new fans in no time. The following are five ways to promote your music online you should be actively doing now.

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Tuesday
May022017

The Complete Guide To Marketing Your Music Online

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

These days, there are so many different ways to market your music online that it’s tough to even know where to start. What’s worth your time, energy, and money? What isn’t? How many social media platforms do you need to be active on? Do email lists still matter?

This comprehensive guide will outline your options and help you determine the best approach to each aspect of your music marketing.

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Thursday
Apr272017

Spot On Track And Its Benefits To Fans And Musicians

Ever wonder what songs, artists or playlists are hot now?

Spot On Track is here to help. Spot On Track is a tool that helps listeners follow their favorite artists, songs, playlists, etc. and see how they are doing on a billboard chart standpoint.

Spot On Track is a useful tool for listeners because they are able to listen to their favorite artists and see exactly how they are doing on a billboard standpoint. Having easy to view charts, graphics and being a free beta app makes Spot On Track very user-friendly and definitely something to look into trying out. Fans are also able to see what countries their favorite artists are the most popular in.

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