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Entries in promotion (67)

Monday
Sep242018

Marketing For Musicians: 6 Essential Tools

This guest post by Patrick McGuire originally appeared on the Bandzoogle Blog

If you’re a serious musician, I don’t need to tell you how tough it is to cut through the literal and symbolic noise to find and reach audiences. Yes, creating great music should always be at the top of your list of priorities, but figuring out how to get that music in front of listeners is a difficult task you’ll have to think about if you want to sustain a career over the long-term.

Don’t have a clue how to market your music? Today, we’re highlighting 6 tools to help you get started:

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Monday
Aug202018

4 Ways To Draw More Denizens To Your Venue

Running a music venue can be a blast. It can also sometimes be rather anxiety-inducing. Lack of guests can make owners and operators feel nervous. If you’re looking to bring in more guests to your venue, there are several approaches you can test out confidently and easily. Get ready to welcome a hopping and lively venue to the world.

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Wednesday
Aug012018

What Does A Successful Event Planner Look Like?

Sometimes it is imperative that you hire a professional event planner, rather than try and plan an entire event by yourself. This may be due to the scale of the event, the fact that you are not the best at planning or staying organized, or you just may not have enough time to plan the event. Hiring an event planner is a great way to ensure the success of your event. Visit this link, for more details on how to find the best event planner.

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Monday
Jul302018

8 Ways To Promote Your Band

This guest post by Patrick McGuire originally appeared on the Bandzoogle Blog

Promoting a band is tricky business these days. Tools and tricks that worked wonders even five years ago don’t work nearly as well today. In case you haven’t noticed, the music industry has undergone a complete transformation in the span of just a couple of years.

Where listeners used to rely on full-length albums for their music, they’re now flocking to playlists. This means that to get the most out of promoting your band, you’ll have to approach things a little differently. Here are eight ideas to help you get started:

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Monday
Jun252018

How To Get An Endorsement As A Musician

This guest post by Monique Hernandez-Fuentes of GuitarTricks.com originally apeared on the Bandzoogle Blog.

Recently one of our partners asked for the best way to get endorsed as a musician. We have come a long way in the last nearly forty years from when endorsements were easy to come by for musicians everywhere who simply had an awesome look and a cool sound.

Nowadays, the industry has changed dramatically, so I thought I would offer some pointers for the best way to get an endorsement from the company you love.

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Monday
Jun182018

How Musicians Can Build An Email List From Scratch 

It’s fairly common knowledge today that email is among the most effective and affordable marketing tools. So let’s not waste any time with a bunch of statistics to prove what you already know.

Instead, let’s dive right into how to get started with email marketing.

The first thing you need is a list of email addresses to send your clever emails to. It might seem a bit daunting if you have no email list, but fear not - here are some simple tips on how to build an email list from scratch.

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Tuesday
May292018

How To Promote Your Demo Online Without A Budget

In 2018, it’s much easier for up-and-coming creative artists to find their way to their audience with zero promotion budget and not being contracted with monopoly labels. Along with streaming services and indie labels, a completely new phenomenon is being introduced into the music industry: a community label named Younk.

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Wednesday
May162018

How To Promote Your Product Or New Project On A Budget

When a product or service promises consumers greater bang for their buck, it’s a powerful motivator. Getting the highest value from spending the least amount of money is what most people want from the products they buy. It’s no different for the marketers themselves. Marketers are always looking for ways to strengthen their return on investment when it comes to promoting a new product or service. Not every business has the promotional resources of Apple or Microsoft, of course, so most businesses won’t be able to use a multimillion-dollar media blitz to advertise a new product or service.

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Tuesday
Apr172018

20 Creative Marketing Resources For Musicians On A Budget

If you’re like most musicians from humble beginnings, you likely don’t have a very large pool from which to gather money to support your dreams in the early stages. Here’s a collection of affordable, often free, resources to help you get your feet off the ground and save as much money along the way.

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Wednesday
Apr042018

The Music Marketing Manifesto: 10 Principles For Success

Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up with ten principles for success and it was shared on the Unsigned Guide Music Blog. Since then the music industry has changed dramatically with the shift from music sales to music access. iTunes has been replaced by Apple Music and downloads with streaming. Spotify is increasingly becoming the default music service for the masses. With these developments ringing in our ears, we decided to update our principles for success.

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Saturday
Mar242018

How To Get Your Music On A Spotify Playlist (From A Band That Has)

How you get your music on a Spotify playlists is a hot topic. Most people expect there to be a simple, golden bullet solution. Who can I pay? Who do I email? From experience, the reality is quite different. In this article we’ll tell you the approach we took with The Daydream Club, an independent artist that has amassed over 40,000,000 Spotify plays and regularly attracts between 500,000 and 1,000,000 streams per month.

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Friday
Jan192018

The Future For Independent Music Artists

It does not come as a surprise that the evolution of the internet has completely changed the entire music industry for the good of course. Different technologies such as streaming, sharing, eCommerce and social media are offering independent artists increased chances of exposing their musical creations to bigger audiences. This further helps the artists in increasing their fan base. However, one major drawback of having several options is that making the choice of the best source for promoting music online can be a little difficult. Therefore, in order to make the best choice, it is important for you to go through the most effective and popular online hangouts where you can get some word about your musical tones.

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Wednesday
Jan172018

Is Radio Still Important – And Did Streaming Kill The Radio Star?

The music industry is caught up with streaming and playlists and with good reasons, but what about radio? How does the future look for the radio format and is it still relevant?

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Monday
Dec042017

How To Advertise Your Music Using Google AdWords

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

You’ve probably tried boosting your posts on Facebook, and maybe you’ve even run a few ads on Instagram. But have you ever considered how powerful Google’s search network can be for advertising your music?

Optimizing your online presence for Google is super important, and there’s a lot you can do to increase organic search traffic to your band website. But in this article, we’re going to explore how to advertise your music using Google AdWords.

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