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Entries in promotion (49)

Thursday
Apr272017

Tips For Launching Your First Indie Album

Today’s artist is in a whole new world when it comes to getting noticed by the record industry. Years ago, it was a matter of pounding the pavement getting the big labels to at least listen to a demo you produced and hoping that someone would like what you did enough to sign you on. Sometimes you’d get noticed in clubs and sometimes studio musicians would catch a lucky break when a big name they had the chance to work with noticed them and gave them their start.

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Thursday
Apr202017

The Top Five Reasons Having An EPK Is Important

I don’t know how many times venues, promoters, magazines, etc. have asked me for a press kit to review. If you don’t have a press kit, you’re toast. Not the good kind either.

Having an EPK can benefit artists greatly because they offer a great piece to send to anyone you’re interested in working with.

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Thursday
Mar232017

Top 5 Things Record Labels Look For


So you’re a bit of a bad ass, huh? You’ve got the sound that’s waiting to be discovered and are ready for the big leagues. Just because you’ve got the sound doesn’t mean you’ve got the deal these days. Now you’re thinking to yourself, what do record labels look for when signing an artist?
Here are the top five things record labels look for in an artist before giving them a deal.

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Wednesday
Mar222017

Promoting Music Without Spending Much Money

Considering the popularity of the internet in the present era, the first and the most important thing that you need to do for promoting your music is create a music website. This would be your personal website showcasing your talent. Here, you can upload songs and music that you have created. However, make sure to promote this website by using different means for attracting visitors. One beneficial thing that you can do is allow the visitors to listen to a part of your music completely free of charge. This website can also be used for selling music.

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Wednesday
Mar222017

High-Integrity Strategy For Artists Who Hate Selling And Email Marketing

This article is actually a lesson from Let Fans Pay You, a course that outlines essential automated marketing strategy for artists, entertainers and their management companies. Click here to get this 5-part course delivered to you free of charge.


In this lesson of Let Fans Pay You, I’m going to explain the awkward tension every artist feels when it comes to email marketing and the strategy for alleviating that tension altogether.

That tension? Selling to your email list.

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Tuesday
Mar142017

Top 7 Ways To Know If Your Song Is Ready For Release

Often, whenever an unready indie musician approaches me about possible music promotion, they say things like “You must hear this amazing song that I made” or “I am ready to explode onto the scene” or worse yet “I have created something no one has ever heard before!” 
Look, I get the enthusiasm, I really do, but the on-the-surface excitement felt by a musician hyped on their own new music must be scaled back a bit, in-order to see the whole picture that is.
There are always going to be those who rush to the finish line, those who think that paying their dues, or putting in the effort do not apply to them; but, they apply to almost everyone, and how you craft your song is one part creative, one part skill, and another part industry rules.
It is great to have enthusiasm and confidence, but let’s focus on the music here. 
So, without further ado, here are seven great ways to tell if your song is ready to release.

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Friday
Oct282016

Is There Room For Old Fashioned Values In Today’s Music Industry?

Getting a record deal has never been easy. Even back in the days when the A&R man was your friend and an artist could make a substantial living from physical sales alone - you still had to be discovered, and nurtured, by someone with clout, connections, resources and know-how. But perhaps a musician was judged more on talent back then, rather than a hook or gimmick.

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Monday
Oct032016

How To Promote Your Music To Bloggers

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.

I know what you’re thinking: Blogs are so 2005.

It’s true, blogs were a big deal back in the day. But they still are – you just don’t know it.

Believe it or not, as a musician, you need blogs. They are the lifeblood of many artists’ careers, and one of the most effective ways for independent musicians to grow their online reach.

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Monday
Sep192016

Social Media Marketing For Musicians: How To Get More Fans On Twitter

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.

No matter how many conversations I have with fellow artists, they always say Twitter is their least favorite, and least used social media tool. Some artists admit that they don’t get it, while others think 140 characters just isn’t enough to make a point.

Whatever the reason, it’s pretty safe to say that artists who do use Twitter can use it more effectively. In this post we’re going to give you a full start-to-finish breakdown on how to create a Twitter account, post effective tweets, and maximize your content and engagement.

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Sunday
Aug282016

17 Ways To Promote Your Music Online

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

When it comes to promoting music online, there are far too many channels, networks, forums, platforms, apps and communities for musicians to be involved with to be present on them all.

So rather than attempt the impossible, you should focus your efforts on a handful that are likely to bare the most fruit.

How are you to know which platforms are most likely to lead to success?

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Friday
Aug122016

6 Tips For Musicians: Rapidly Grow Your Instagram Following

This article originally appeared on the Sonicbids Blog

With 500 million active users, Instagram is a great visual social media platform to build your online community. Instagram allows you to give your fans a peek into your world through your photos and videos. While funny memes, quotes, and viral videos may get attention, building a community of fans for you and your music requires the right strategies. Here are six tips to grow your fanbase on Instagram.

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Monday
Aug082016

8 Things Artists Do That Drive Music Journalists Insane

This article originally appeared on the Sonicbids Blog

Music journalists aren’t angry people. Really, we aren’t, but certain things artists have been known to do make us go from mild-mannered Bruce Banner to full-on Hulk smash. If you don’t want to feel the wrath of the Hulk, here are eight sins you’ll want to avoid. 

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Wednesday
Jun152016

10 Reasons Musicians Fail On Social Media

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.

Social media. Whether you hate it or love it, it’s there and it makes the world go round… at least the world of entertainment. And if you want to be on the same level as all those other artists, you have to use it to promote your music.

But, simply posting on social media isn’t good enough. Here are 10 reasons why some musicians are dropping the ball with their social media marketing.

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Wednesday
May252016

5 Tips To Increase Your Chances Of Getting Press

Most music writers will agree: we get way too many press emails to actually read every single one. In fact, some are never opened. What can you do to make sure yours is seen? How can your band stand out in so thick a swarm?

Honestly, there are tons upon overwhelming tons of unread emails from publicists in my inbox. My freelancing schedule falls somewhere between part- and full-time, and I always say I’ll make time to read every one – but there are days when the best I can do is skim the subject lines. It’s unfortunate; a lot of music I’d probably love is overlooked entirely or discovered too late to for a story to make sense.

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