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Entries in promotion (41)

Monday
Sep192016

Social Media Marketing For Musicians: How To Get More Fans On Twitter

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.

No matter how many conversations I have with fellow artists, they always say Twitter is their least favorite, and least used social media tool. Some artists admit that they don’t get it, while others think 140 characters just isn’t enough to make a point.

Whatever the reason, it’s pretty safe to say that artists who do use Twitter can use it more effectively. In this post we’re going to give you a full start-to-finish breakdown on how to create a Twitter account, post effective tweets, and maximize your content and engagement.

Click to read more ...

Sunday
Aug282016

17 Ways To Promote Your Music Online

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

When it comes to promoting music online, there are far too many channels, networks, forums, platforms, apps and communities for musicians to be involved with to be present on them all.

So rather than attempt the impossible, you should focus your efforts on a handful that are likely to bare the most fruit.

How are you to know which platforms are most likely to lead to success?

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Friday
Aug122016

6 Tips For Musicians: Rapidly Grow Your Instagram Following

This article originally appeared on the Sonicbids Blog

With 500 million active users, Instagram is a great visual social media platform to build your online community. Instagram allows you to give your fans a peek into your world through your photos and videos. While funny memes, quotes, and viral videos may get attention, building a community of fans for you and your music requires the right strategies. Here are six tips to grow your fanbase on Instagram.

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Monday
Aug082016

8 Things Artists Do That Drive Music Journalists Insane

This article originally appeared on the Sonicbids Blog

Music journalists aren’t angry people. Really, we aren’t, but certain things artists have been known to do make us go from mild-mannered Bruce Banner to full-on Hulk smash. If you don’t want to feel the wrath of the Hulk, here are eight sins you’ll want to avoid. 

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Wednesday
Jun152016

10 Reasons Musicians Fail On Social Media

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.

Social media. Whether you hate it or love it, it’s there and it makes the world go round… at least the world of entertainment. And if you want to be on the same level as all those other artists, you have to use it to promote your music.

But, simply posting on social media isn’t good enough. Here are 10 reasons why some musicians are dropping the ball with their social media marketing.

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Wednesday
May252016

5 Tips To Increase Your Chances Of Getting Press

Most music writers will agree: we get way too many press emails to actually read every single one. In fact, some are never opened. What can you do to make sure yours is seen? How can your band stand out in so thick a swarm?

Honestly, there are tons upon overwhelming tons of unread emails from publicists in my inbox. My freelancing schedule falls somewhere between part- and full-time, and I always say I’ll make time to read every one – but there are days when the best I can do is skim the subject lines. It’s unfortunate; a lot of music I’d probably love is overlooked entirely or discovered too late to for a story to make sense.

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Tuesday
May172016

How To Successfully Promote Your Music

Before Facebook and the era of social media, it was estimated that the average person was exposed to some 2000 ads every day - billboards, television commercials, signs in grocery stores and storefronts, etc, etc.

Since then, that number has probably doubled. This makes promotion very tricky. How do you successfully promote your music when there is so much competition? Below are 6 things you must do to stand out in a sea of clutter, make a dent with your music, and continue to grow your fanbase.

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Friday
Apr082016

7 Promotional Stunts You Can Do With Your Leftover CDs

With the rise of the streaming convenience, chances are not a lot of people are buying your CDs at your live shows.

They’d rather know if they can find you on Spotify so they can look you up on their phone.

Don’t get me wrong. It’s not because they don’t want to buy your merchandise. They might even be asking you that question at the same time they’re buying a t-shirt you’re selling for five times the price of your EP.

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Tuesday
Mar222016

What 'No Unsolicited Material' Means And Why You Should Take It Seriously

This article originally appeared on the Sonicbids Blog

Artists and songwriters have encountered this roadblock of a phrase many times before: “no unsolicited material.” The ominous slogan conjures up images of faceless label execs in black suits and ties with an arm out, palm forward in the universal gesture for, “Stop. We are untouchable. Your career goes no further.”

It can be the most infuriating thing for an eager artist to deal with. That’s especially true when youknow you have great material that aligns with the label’s brand and roster. I get you, buddy. I’ve been there, too. But “no unsolicited material” is actually not as scary and unapproachable of a term as it seems once you understand why labels use it in the first place.

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Tuesday
Feb232016

9 Reasonable Guidelines To Think About Before Promoting Your Music Through Websites

There are so many websites for musicians. Sometimes they look similar with each other. With so many choices, people are getting puzzled of so many music sites to look at. Of course websites like Soundcloud or Bandcamp are great, but what so many young talented musicians missed is why they should sign up for that kind of sites. *It’s not just because other people do it, then you should do it too. We know that music websites is only a tool for musicians.* But musicians are not tools. Every musician should think about how they will promote their music, what is their artwork gonna be and other things apart from the music itself.

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Tuesday
Jan052016

3 Tips For Promoting Your Mixtape In Hip Hop

Releasing mixtapes are an important part of your career. It’s one of the moment that your handwork and patience is put out in the world and into the hands of your fans. It’s exciting and for most artists it’s rewarding. However, with all of the excitement, it’s easy to only focus on your mixtape release and forget about promoting it.

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Tuesday
Dec152015

Five Things To Consider When Launching A New Single

Ready for the world to hear to hear your brand new track after spending hours in the studio recording it? Not sure exactly how to go about it? You’re not alone! Understanding the moving parts behind a release is half of the battle, and we’re here to help. Let’s honour the time you spent toiling over the tracking process and do this right. This checklist is meant to be used as a resource as you plan your next single release.

So how can you successfully launch your new single into the ether and ensure maximum impact?

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Friday
Oct022015

5 Solid Ways To Check If Your Music Really Is Good Enough To Release

Music appreciation is subjective. We all know this, and it’s one of the reasons why you can spend endless nights debating with your friends over whether the latest Flying Lotus release is really better than his production work with Thundercat or whether there is artistic merit in the Cloud Rap niche and how it might do better to integrate some of the sounds of drum & bass.

It’s rare to find someone who likes *exactly* the same kind of music as you, especially once you start delving a little deeper than “yeah, I guess I like to listen to all sorts of stuff”.

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Friday
Oct022015

4 Old-School Promotional Methods That Still Work

Step right up! Step right up! You don’t need to hire a carnival barker, but you shouldn’t spend your entire life online. 

We live in an age where fans receive hundreds of Facebook event invites, and artists see dozens of people click “going” only to perform to crowds that include very few of those people. Artists tweet links to events and send out e-flyers on Instagram, and while everything I’ve just mentioned is a free way of promoting an event or album, is it as effective as some of the tried-and-true ways of the past?

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