Booking a music festival gig is one of the most effective ways to grow your fanbase and grab the attention of industry tastemakers. Earning a coveted slot on a festival lineup is a key indicator that you’re not only an extremely talented band, but also that you’re serious about putting in the work to take your music career to the next level.
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If you’re the creative type, a generic party will be an affront to the very work that you put into the world. You need an inventive celebration to reflect your inventive soul. But what if you could use a little help coming up with party themes, games and activities? Here are just a few ideas to get the inspiration flowing.
SEO is one of those mysterious and challenging topics for musicians who want to use search engines to promote their music, and who understand how powerful it can be. If SEO matters to you, but you’re not sure where to start or how to do it: we have something great to give you.
You’ve put in the work, slogged through all the rewrites, did all your mastering, and now it’s album release time. You have a show booked within the next month, so logic states you should make it the record release show and your official release date. Not so fast. If you’re looking for more exposure on your music beyond the traditional friends and family who come to every show, you need to be strategic. Your band is your business, and like any successful business you need to create a plan for your album launch. If you’ve invested your time and money into the recording, don’t you want to make sure it’s heard by as many people as possible?
Below are considerations we make for every album launch to insure the greatest likelihood of success, and they form a blueprint any artist can follow.
As a musician, you surely understand what a crucial role social media marketing plays in getting more fans for your music, but actually figuring out the kind of content you need to post can be confusing. What it all boils down to is finding the right balance for the specific audience you’re trying to build.
If you’re working on your next album, you’re probably thinking about how you’re going to promote and sell your new music. When it comes to selling your music online, there are countless options available to musicians.
Cars have come a long way from cassette players and out-of-tune radios. But there are always ways to deck out the audio system in your car. Here are just five ways to enrich your audio system and improve the sounds that you hear during your morning commute.
If pursuing licensing is your main focus, you need to plan this out long before you write your first song, let alone record it. The fact of the matter is, not every song or every genre works for licensing.
If your chorus is all about Sarah, but the main character of the show is named Amy, they aren’t going to use your song, no matter how perfect it may be musically. And because TV moves so quickly, they aren’t going to ask you to go replace “Sarah” with “Amy.” It either works or it doesn’t. For the most part.
Schema is one of those things that, as a musician, you might have heard about but probably don’t want to have to learn. It’s pretty technical and easy to get wrong.
So we’ll try to simplify it for you in this post, and give you some easy shortcuts.
The manager is the most important person in your operation. Your manager is your teammate. Your partner. Your friend. The two of you (or six, depending on how many are in your band) are in it together. Us versus the world. The manager is the liaison between the artist and everybody else. The manager oversees everything from the recording process to the album release campaign to the tour routing, booking and performing to the social media management to the lead singer’s divorce. The manager handles the business, first and foremost. The best managers handle the business with creative finesse. To navigate the constantly evolving musical landscape, managers need truly creative minds. You don’t want a manager who is operating the same way this year as she was last year. Every day is new. Every day is different.
This article originally appeared on Soundfly’s Flypaper
The goal of many a songwriter is to find artists to sing our material. And there are few things more thrilling than when you hear your music come to life. The first time you get to hear an artist’s take on a song you spent hours on, all alone in your writing room, is truly magical. The feeling exists somewhere in between hearing a very personal cover, and the ephemeral act of co-writing or collaborating with someone.
By putting all of your energy into posting new content without thinking about the big picture, you’re only getting half the job done. Instead, set marketing goals, create content in bulk, and utilize the (often free) social media management tools available online.
If SEO is important to you as a musician, then having a website for your band is arguably the most important factor. But just having one isn’t quite enough. You need to optimize it for search engines.
Before you read this though, head over to Chapter 1 of this multi-post SEO guide for musicians to get familiar with your SEO strategy, the Fan Journey, and everything else we’ve covered up to this point.
One of most important pages on your website is your bio page. But a lot of bands get stuck at the part where you have to actually write about yourself! This is not an easy thing to do, but it’s a super important way to make your band look professional.
A great bio will create a first impression of you to many of your website visitors, so make it a good one! It will help convert your visitors into fans, as well as give bloggers and media a sense of who you are. Let’s look at a few ideas that will help you craft an effective musician bio.
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(Updated January 13, 2016)