The Musician’s Guide to the Sales Funnel: 10 Steps to Selling Tons More Tickets, Music, and Merchandise
If you’ve been struggling to get results from your marketing efforts and continue to spend more money than your band makes, then this is a must-read.
Independent - (adj) - 1: Not influenced or controlled by others in matters of opinion, conduct, etc.
2: Thinking or acting for oneself.
As musicians, we tend to think we can do it all. We’re independent artists. We’ve got our music, our talent, our fans—and nothing else matters. Well, at least that’s how it works in theory.
The reality is we need help, and lots of it. I don’t care how good you are—there is simply not enough time to do everything and still be a master at your craft, which is the music itself. You need tools and you need to outsource. You need to learn how to run your band like a business, and being resistant to this fact is the fastest way to kill off whatever income—and independence—you have left.