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Entries in DIY (46)

Monday
Sep262016

Social Media Marketing For Musicians: How To Get More Fans With Facebook

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

No matter who you are, where you live, or what kind of music you play, we all share a common goal: To find fans and build a fanbase.

There are many ways to get more fans online, but we’re going to focus on the low hanging fruit. The big blue-and-white F-word at the top of the social media food chain: Facebook.

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Monday
Sep192016

Social Media Marketing For Musicians: How To Get More Fans On Twitter

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.

No matter how many conversations I have with fellow artists, they always say Twitter is their least favorite, and least used social media tool. Some artists admit that they don’t get it, while others think 140 characters just isn’t enough to make a point.

Whatever the reason, it’s pretty safe to say that artists who do use Twitter can use it more effectively. In this post we’re going to give you a full start-to-finish breakdown on how to create a Twitter account, post effective tweets, and maximize your content and engagement.

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Friday
Sep162016

Is Your Single A Flop?

“Oh well, there’s always the next single.”

“It doesn’t seem like anyone is interested.”

These are two things I often hear from bands following the first week of pitching media on a single. This is often after only seeing ten to 20 outlets cover the band. Did I mention it was after only one week actively promoting the release?

There’s often a sense of panic from musicians after that first week – the band invested a lot of money – and it’s already a flop.

It’s not, I promise.

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Wednesday
Sep142016

Truth Bomb

What is the HARDEST part of the music business? #HardQuestions

I’ve been thinking a lot about how to make sharing information about the music business easier to follow, and easier to understand. And while I probably shouldn’t, because if an artist REALLY wants this, he or she will put in the necessary time and commitment to learn how to do this correctly. I mean, shit, I learned–I taught my damn self. I didn’t have a ‘me’ to make it easier.

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Tuesday
Sep132016

SEO Keyword Research For Musicians

Want to do your own SEO as a musician? Before you start optimizing, it’s crucial that you get to know your keywords. This is always Step #1 in any SEO project, and it’s no exception for musicians.

Before you read this, head over to Chapter 1 of this multi-post guide to get familiar with your SEO strategy and the Fan Journey

OK, let’s go.

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Thursday
Sep012016

Music Mailing Lists: Yes Or No?

I used to get e-mails from Paper + Plastick Records about free downloads once a week or once a month (to be honest, I don’t remember which). While it felt a little overwhelming at times, I also found myself being informed about new bands and releases I really cared about. Bands like Flatfoot 56 and The Braces who I’d followed for years were putting out new releases and I was getting mp3s and updates pretty regularly on their new stuff. Facebook worked for this as well, but I didn’t get free music out of it!

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Tuesday
Jul052016

Does The Music Industry Need Publicists When We Can Go DIY?  

With more bands and artists going DIY since the revolution of the Internet, is the role of PR and publicity really still needed? The Internet has had a huge impact on the music industry. Bands and artists are now able to reach their fans more easily than they ever could before. But does this mean they can also manage their own publicity? Although the Internet has brought many benefits for bands and artists, unfortunately, it has also increased the competition. Anyone nowadays can call themselves a band or artist, and with affordable recording software, anyone can make music and upload it onto YouTube or SoundCloud. There are a lot of artists out there all vying for people’s attention. The real issue is how a band or artist can make their music stand out amongst a mist of noise.

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Thursday
Jun302016

Tour Prep: Van Accidents

Henry Rollins wrote a book in 1994 entitled “Get In The Van,” which encourages young artists to put aside previous concerns and take a risk by starting their music career. However, he may have missed the part about when the van flips over… literally. It’s not uncommon for a vehicle accident to happen to bands on tour in fact, The Early November did it within their first two weeks of their first official tour - and look where they are now. So, the he question arises - what are the best ways to prepare, avoid, and handle such situations?

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Friday
Jun242016

Music, Marketing, Me

Music is one of the few things that comes quite naturally for me; I don’t know why I love it, but every day I wake up and know that I am excited to keep writing, recording and singing. It’s been that way for a while now. I spent most of my gangly, awkward childhood listening to my father’s old Led Zeppelin CDs, stumbling through piano lessons, and waiting until my family left the house so that I could practice shout-singing My Chemical Romance songs. Though my tastes have changed, music has always been at the center of my life.

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Wednesday
Jun082016

9 Things You Can't Ignore If You Want To Record A High-Quality Demo

This article originally appeared on the Sonicbids blog. 

A demo is the musical equivalent of the sketch a painter makes before he or she lays paint to canvas. It’s meant to be fast, lightweight, and easy to pull off – a way to quickly and cheaply capture your sound and represent as well as you can to your fans, labels, distributors, or basically anyone you hope to take you seriously as a band or musician.

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Tuesday
May172016

How To Successfully Promote Your Music

Before Facebook and the era of social media, it was estimated that the average person was exposed to some 2000 ads every day - billboards, television commercials, signs in grocery stores and storefronts, etc, etc.

Since then, that number has probably doubled. This makes promotion very tricky. How do you successfully promote your music when there is so much competition? Below are 6 things you must do to stand out in a sea of clutter, make a dent with your music, and continue to grow your fanbase.

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Wednesday
Apr202016

5 Steps To Creating An Effective Music Marketing Plan

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

Whether you’re a brand new musician establishing yourself online for the first time, or an already established band with a dedicated fan base, there is one thing that love it or hate it, all musicians will have to do. That, my friends, is marketing your music.

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Monday
Apr042016

DIY Musicians: Trying To Do Everything Is Hurting Your Chances of Success

This article originally appeared on the Sonicbids Blog

Pretty much every indie musician I’ve talked to has two big problems: there’s just too much to do, and despite putting a lot of time and effort into their career, they feel stagnant, like they’re not making any progress.

In this article, we’re going to solve these two problems with one stone. If you want to go further, I have a time management and productivity ebook as well as a goal-setting ebook that you can download for free to keep the momentum going in your music career.

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Monday
Mar282016

Frugality On DIY Tour: Some Simple Suggestions

A DIY tour is expensive. There are ways to be successful, but for a band just starting out, I would recommend trying to spend as little money as possible. Here are some suggestions on how you can do that.

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