With more bands and artists going DIY since the revolution of the Internet, is the role of PR and publicity really still needed? The Internet has had a huge impact on the music industry. Bands and artists are now able to reach their fans more easily than they ever could before. But does this mean they can also manage their own publicity? Although the Internet has brought many benefits for bands and artists, unfortunately, it has also increased the competition. Anyone nowadays can call themselves a band or artist, and with affordable recording software, anyone can make music and upload it onto YouTube or SoundCloud. There are a lot of artists out there all vying for people’s attention. The real issue is how a band or artist can make their music stand out amongst a mist of noise.
Entries in DIY (40)
Henry Rollins wrote a book in 1994 entitled “Get In The Van,” which encourages young artists to put aside previous concerns and take a risk by starting their music career. However, he may have missed the part about when the van flips over… literally. It’s not uncommon for a vehicle accident to happen to bands on tour in fact, The Early November did it within their first two weeks of their first official tour - and look where they are now. So, the he question arises - what are the best ways to prepare, avoid, and handle such situations?
Music is one of the few things that comes quite naturally for me; I don’t know why I love it, but every day I wake up and know that I am excited to keep writing, recording and singing. It’s been that way for a while now. I spent most of my gangly, awkward childhood listening to my father’s old Led Zeppelin CDs, stumbling through piano lessons, and waiting until my family left the house so that I could practice shout-singing My Chemical Romance songs. Though my tastes have changed, music has always been at the center of my life.
This article originally appeared on the Sonicbids blog.
A demo is the musical equivalent of the sketch a painter makes before he or she lays paint to canvas. It’s meant to be fast, lightweight, and easy to pull off – a way to quickly and cheaply capture your sound and represent as well as you can to your fans, labels, distributors, or basically anyone you hope to take you seriously as a band or musician.
Before Facebook and the era of social media, it was estimated that the average person was exposed to some 2000 ads every day - billboards, television commercials, signs in grocery stores and storefronts, etc, etc.
Since then, that number has probably doubled. This makes promotion very tricky. How do you successfully promote your music when there is so much competition? Below are 6 things you must do to stand out in a sea of clutter, make a dent with your music, and continue to grow your fanbase.
Whether you’re a brand new musician establishing yourself online for the first time, or an already established band with a dedicated fan base, there is one thing that love it or hate it, all musicians will have to do. That, my friends, is marketing your music.
This article originally appeared on the Sonicbids Blog
Pretty much every indie musician I’ve talked to has two big problems: there’s just too much to do, and despite putting a lot of time and effort into their career, they feel stagnant, like they’re not making any progress.
In this article, we’re going to solve these two problems with one stone. If you want to go further, I have a time management and productivity ebook as well as a goal-setting ebook that you can download for free to keep the momentum going in your music career.
There are so many websites for musicians. Sometimes they look similar with each other. With so many choices, people are getting puzzled of so many music sites to look at. Of course websites like Soundcloud or Bandcamp are great, but what so many young talented musicians missed is why they should sign up for that kind of sites. *It’s not just because other people do it, then you should do it too. We know that music websites is only a tool for musicians.* But musicians are not tools. Every musician should think about how they will promote their music, what is their artwork gonna be and other things apart from the music itself.
Saying you need a record deal to launch an album these days is like saying you need a desktop computer to visit the Internet. Twenty years ago people would not have believed that you could have every song in the world in the palm of your hand or on your television, but here we are. Now it just takes a mic, a bathtub, a computer and few clicks to launch your record and make it accessible to people all over the world. But it’s also just as easy for your music to get lost in the shuffle and disappear into obscurity. The following tips are your best shot at making it in this ever-evolving music game and getting the airwaves bumping with your heartbeat.
This article originally appeared on the Sonicbids Blog
Your band’s first tour can be your first step up the ladder to success, but if it’s not done properly, it can end up wasting a lot of time and a lot of money. Always take care in planning your tour, whether it’s your first one ever or just another month on the road. To make sure it’s a success, check out these five essential tour planning tips.
Why The Live Show Experience Is So Important In Laying Down The Proper Foundation For The Independent Artist
Setting the proper foundation for your career in any business is very crucial in setting yourself up for success. When it comes to building your career as an independent artist building and setting the proper foundation is equally important. There are so many things that you should make sure is in order to make sure that this is properly executed.
“The great thing about rock and roll is that someone like me can be a star.” – Elton John
It shouldn’t be news to anyone in the music business today that the smart (and maybe the only) money is in live performance, merchandising (which is kind of tied into live performance) and publishing (and all of its Constitutionally-guaranteed income streams). The bottom line: If you want to make a living these days on the artist side of the music business, you need to write and publish your own songs and perform them from the stage in an entertaining manner. Here’s a step-by-step list of how you might go about doing that – starting with the live performance side. (Note: There are probably a couple hundred other ways to accomplish this – but the odds are better this way. You’ll see why.)
This article originally appeared on the Sonicbids blog
If you’ve been following the Sonicbids blog, you already know the three things you need to be “radio ready.” But after you’ve met those prerequisites, how do you determine which stations or music programs you should submit your music to for airplay consideration?
Radio stations come in a few specific types, and it’s not only AM/FM and internet. Here’s the breakdown.
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(Updated January 13, 2016)