I’ve briefly touched on the importance of Tumblr in other posts, but I’ve yet to dive into what exactly Tumblr can do for your band’s promotion efforts. This ultimate guide will hold your hand through the sign-up process and take you all the way through to a point where you can use Tumblr DAILY to promote your music and gain new fans. Before you know it, your micro-blogging platform will be a major part of your promotion efforts.
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There is a fabulous feature that will help you highlight the things that happen throughout your life an career that you would like to post onto your Facebook Page.
This is a phenomenal tool for going back in time and recording important things in the history of your personal life, your band life, or anything you would like to have highlighted.
For artists that have histories with other bands this is doubly amazing because you can go back and create milestones for practically anything, and really build your story.
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How Middle Class Musicians Navigate the Nodes on the Network: Topspin Media's CEO Ian Rogers Says "It Just Takes a Long Time"
I recently asked Ian Rogers, CEO of TopSpin Media, about the role of the press in music careers in the new era of the music industry. Topspin Media is a direct-to-fan marketing and retail service, so Ian observes a lot of bands stepping through the stages of development from unknown to known. Here’s what he had to say:
I was asked to write a guest blog on the topic of why it is important to have your own website. Well for whatever reason the blog was never posted and episode two of The Music Biz Weekly podcast reminded me that I still have this blog and that I should post it. This is a topic that I am passionate about. Let me make this clear, you must have your own website. Let me say that again… you need to have your own website.
Great social networks will come and go, and they are all important. You should be active on as many as possible. They are all great places to extend your website, extend your brand and presence. But everything should come back to your website.
If you’re a musician or in a band that’s trying to get your music out to the world, your website is a valuable marketing tool. Your website helps your fans, bloggers, and journalists find out who you are, what you sound like, and where you’re playing. It’s important that your website contains content for all types of visitors, from fans - current and potential - to booking agents and media outlets. Below are ten essential elements that every band’s website should have.
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