(ATLANTA, GA – DEC. 13, 2016) – Bi-monthly digital publication, BRASH! Magazine, started out the year spreading the word about transitioning from a music marketing blog to an online publication. In March of this year, BRASH! released at full speed executing the mission of highlighting independent artists in the music industry. Exposing music lovers to various genres of indie music was a success for this magazine as readership, social media following, and the overall brand awareness increased. In addition to highlighting music artists in the indie/underground scene, BRASH! Magazine opened its pages for fashion elements. Style artists, interviews, photo editorials, and features graced the pages within the BRASHION! (BRASH! + Fashion) section.
Entries in music industry (59)
A business plan is a necessary tool for anyone starting a business or anyone planning to make money with their music (selling music, performing, selling merchandise). It forces you to think about how to succeed, how to move forward, what that will cost, what obstacles you might hit and how to overcome them. It explains how you plan to run your business, how you will build it, and exactly when and how the income will come.
Today, we take music streaming platforms like Spotify, Apple Music and Soundcloud for granted, despite their relatively new existence. The growth of digital consumption over the past decade has far exceeded any other period in the music distribution timeline. We decided to take a closer look at how music streaming services came to fruition, beginning with the very first platforms. One such platform was Virgin Jamcast, founded by Scott Roulet in partnership with Virgin Entertainment.
We’re excited to announce our new video YouTube series Music Biz 101. The focus of the video series will be to create videos that can help our community of artist and record label learn about all the different subjects in the music industry. We ‘ll be covering topics from royalty collection, management, music marketing and more.
In a generation that is hooked on video games, cells phones and laptops, it’s no wonder why we lack the creativity and the imagination of other generations. It starts from the time of being an infant to early childhood. The toys children play with leave nothing for the imagination to pick up on. Toys nowadays not only talk; they interact with children as well. Don’t get me wrong; I think this is great for children to build communication skills, however I believe that other toys should allow children to be creative and use their imagination. Creativity, imagination, and common sense are all skills that are becoming rare and hard to find.
There’s always been a notion that if we could emulate the lives of those we admire, then our lives would have the same outcomes as theirs – talented, successful, rich, famous, happy, whatever. That, of course, explains all the “Seven Secrets of…..” books and the popularity of biographies as treasure maps to our desired fortunes. Although the lives of successful music artists fall into that same category and there are certainly crafts and skills to be mastered, there are two areas that cannot be duplicated, which are, unfortunately, the two most important things required for success – artistry and luck. Which is why nothing compares to Prince. His was the perfect storm of skills, artistry and luck.
It’s almost that time again - that time of year when every band and singer worth their salt makes that annual pilgrimage to Mecca (Austin) for the week-long SXSW festival. A week of no sleep, watered-down drinks, bad food, unrewarding performances and the heartbreak of the ultimate realization that it wasn’t really worth it. Never have so many spent so much time and money for so little notoriety and reward.
Julie Flanders is an expert in Creative Leadership, Self Expression and Change. She provides creative business consulting, excellence training, whole life coaching balanced-lifestyle approaches and dream achievement. She is also the founding member of the influential pop rock group October Project.
Recording Academy president Neil Portnow, does not believe that Spotify is out for anyone, but themselves. On Grammy night Portnow took to the stage to aim shots at music streaming services for making less-than lucrative deals with artists and musicians. Neil Portnow said, “Isn’t a song worth more then a penny?”
Many marketers are calling 2016 the year of Content Marketing. It’s the hottest conversation starter amongst media folks. But is the music industry plugged into this chatter? With the Content Marketing industry expected to balloon to over $5 Billion in 2016, the answer should be definitively ‘yes’. Unfortunately, the Music industry tends to fall behind the curve of innovative digital trends. Don’t know where to begin? Check out these tips below to jumpstart your content strategy and stay ahead of the game.
Alright artists, it’s time to really buckle down. 2015 is coming to an end, so how are you going to make sure that next year is really your year? Here’s a few tips to start you off on the right foot:
No Pop. I wish I had thought about this myself. With that “label” or tag — call anyway you want — Lonely Vagabond perfectly nails the reality of today music dilemma. New alternative? Not so sure about that. The Pop vs. No Pop antagonism is a reality. Is it a fact. And it’s not only about economics — actually it’s not only about music either. The whole contemporary western world can be read through the No Pop lens.
Now that the last month of the year is upon us, I’m reflecting on the status of the music industry. In 2015 we as an industry have not made much progress in the terms of growth in sales or the development of new technology. The music industry has a hard time knowing the power of its brand. Labels have too many flops and not enough hits, releasing based on volume instead of quality.
Musicians need empowerment to: 1. stay motivated even after demotivating comments 2. dare to broaden their horizons 3. get more out of it by knowing their abilities 4. prevent to get screwed over by the music business
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(Updated January 13, 2016)