Musicians need empowerment to: 1. stay motivated even after demotivating comments 2. dare to broaden their horizons 3. get more out of it by knowing their abilities 4. prevent to get screwed over by the music business
Entries in music industry (46)
Growing your following on social media is an important part of your social media strategy, whether you are a seasoned veteran or just starting out. If you’re finding that your number of followers is just not going up, take a look at this checklist and decide if there are any holes in your strategy.
Listed here are my top 10 podcasts for anyone who wants to get educated about the music business and how to get started. These podcasts were picked out of hundreds that exist on iTunes. Their official descriptions are given along with their websites. Whether you’re a professional musician or just getting started, these podcasts are a quick and easy way to immerse yourself in the business side of music.
If you or your band have been steadily growing a fanbase and seeing increasing engagement online while touring and releasing music, then you know all about the constant demand for content on your social media networks. If you are not sharing photos on Instagram, tweeting and direct messaging your fans, and getting comfortable using YouTube regularly then you are probably falling behind in taking full advantage of the social platforms where your fans live their daily lives.
Every rapper thinks they are the great, they think they are ready to change the game, and that’s good. However, before you can get to the top, you have to build the foundation from the bottom. With the internet today the world is at your fingertips, you just have to have the right tools.
As many of you who normally read my blog post know that I do not support the music-streaming model that is currently being used. I believe that streaming in the current business model is not sustainable revenue for the music industry. To date there hasn’t been any music streaming service that has yet made a profit. It’s easy math here, the record labels and artists spend big time dollars to produce, market, and distribute music. In turn they receive pennies to the dollar, this seems like a no brainer. No wonder why music-streaming services have not made a dollar.
The dream of being a rock star eludes most of us. Fortunately, you can work and succeed in the music industry. Being an audio engineer, you can have a huge impact on recording, mixing, editing, and much more.
All too often, we get wrapped up in new tactics, new ideas, new plans and new ways of getting bigger and better as musicians. With social media and the internet, there’s so much information that it’s almost become immeasurable.
This is great and all, but maybe we sometimes lose sight of what we shouldn’t be doing.
There’s lots of stupid shit you shouldn’t be doing.
Here’s a quick guide to what you shouldn’t be doing.
THE PERSONAL ELEMENT
- Don’t ever stop practicing your instrument.
- Don’t be an asshole.
- Don’t WANT WANT WANT WANT. Learn to give back first.
- Don’t get defensive. Learn to take constructive criticism.
- Don’t forget to learn how to take destructive criticism, too. You’ll get a lot more of it than you think.
- Don’t forget that everyone’s an asshole.
- Don’t stop learning.
This week, we celebrate Thanksgivukkah, a rare occurrence where Thanksgiving eve and the first day of Hanukkah land on the same day. So rare, in fact, that we won’t see another Thanksgivukkah for another 70,000 years! This is not something we can’t afford to miss… This is it people. It’s now or never!!
For this rare occasion, we’ve partnered up two of our favorite Jewish musicians, and thrown them together in a virtual room to talk about how their heritage has shaped their lives and their musical endevors. Michelle Citrin (pictured left) is the star of the hit YouTube sensations, “20 Things to do with Matzah” and “Hanukkah Lovin’”, which to date, have received millions of hits, ranking in the top 20 most viewed music videos in 2008, and have been featured on Good Morning America, Yahoo.com, CBS Evening News, as well as The New York Times.
As the rise of mobile messaging apps take over the current mobile user population, the ways fans interact with music are changing. Historically, file-sharing takes place over the desktop computer through a P2P software such as BitTorrent. The user opens the music files into iTunes and they have expanded their music library for free.
Many mobile users are starting to figure out how to download music through mobile messaging applications and their smartphones. Transitioning from desktop file-sharing to mobile file-sharing will take a bit of time for users to catch up but the new Napster is already out there.
There is no doubt about it, music is fun- and it should be. For many, however, music is work. For these people music pays the bills, supports their livelihood, and puts food on their table. For these individuals who work in the music industry whether it be as performers, technicians, music teachers, managers, journalists, or marketers maintaining a level of professionalism is essential.
Let’s look at this idea a little closer. I wanted to discuss this certain ugly truth, which plagues the music industry, and great musicians everywhere. The music industry is flawed, and unfortunately not very fair. Best to know the truth and move on accordingly.
As you look around the industry this is highly apparent. I’m talking about he highest paid musicians vs. the level of musical talent. The popular attractive pop star vs. the refined musician. For example, Britney Spears vs. Diana Krawl. Lil Jon vs. Christian Scott. Unfortunately salary is not dictated by the level of talent in our capitalist structure, but the most in demand style of music.
We’ve all heard the complaints about the current Music 3.0 music industry model: physical product doesn’t sell anymore, download sales don’t make up for the shortfall, and streaming music cannibalizes sales and pays a pittance in royalties. Then let’s heap on the accusation that music today is so formula and soul-less and generally a shadow of what it once was. But how does that explain the recent success of Mumford & Sons and Adele? Here are two principles that hold true in any age.
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(Updated July 8, 2015)