There’s always been a notion that if we could emulate the lives of those we admire, then our lives would have the same outcomes as theirs – talented, successful, rich, famous, happy, whatever. That, of course, explains all the “Seven Secrets of…..” books and the popularity of biographies as treasure maps to our desired fortunes. Although the lives of successful music artists fall into that same category and there are certainly crafts and skills to be mastered, there are two areas that cannot be duplicated, which are, unfortunately, the two most important things required for success – artistry and luck. Which is why nothing compares to Prince. His was the perfect storm of skills, artistry and luck.
Entries in music industry (54)
It’s almost that time again - that time of year when every band and singer worth their salt makes that annual pilgrimage to Mecca (Austin) for the week-long SXSW festival. A week of no sleep, watered-down drinks, bad food, unrewarding performances and the heartbreak of the ultimate realization that it wasn’t really worth it. Never have so many spent so much time and money for so little notoriety and reward.
Julie Flanders is an expert in Creative Leadership, Self Expression and Change. She provides creative business consulting, excellence training, whole life coaching balanced-lifestyle approaches and dream achievement. She is also the founding member of the influential pop rock group October Project.
Recording Academy president Neil Portnow, does not believe that Spotify is out for anyone, but themselves. On Grammy night Portnow took to the stage to aim shots at music streaming services for making less-than lucrative deals with artists and musicians. Neil Portnow said, “Isn’t a song worth more then a penny?”
Many marketers are calling 2016 the year of Content Marketing. It’s the hottest conversation starter amongst media folks. But is the music industry plugged into this chatter? With the Content Marketing industry expected to balloon to over $5 Billion in 2016, the answer should be definitively ‘yes’. Unfortunately, the Music industry tends to fall behind the curve of innovative digital trends. Don’t know where to begin? Check out these tips below to jumpstart your content strategy and stay ahead of the game.
Alright artists, it’s time to really buckle down. 2015 is coming to an end, so how are you going to make sure that next year is really your year? Here’s a few tips to start you off on the right foot:
No Pop. I wish I had thought about this myself. With that “label” or tag — call anyway you want — Lonely Vagabond perfectly nails the reality of today music dilemma. New alternative? Not so sure about that. The Pop vs. No Pop antagonism is a reality. Is it a fact. And it’s not only about economics — actually it’s not only about music either. The whole contemporary western world can be read through the No Pop lens.
Now that the last month of the year is upon us, I’m reflecting on the status of the music industry. In 2015 we as an industry have not made much progress in the terms of growth in sales or the development of new technology. The music industry has a hard time knowing the power of its brand. Labels have too many flops and not enough hits, releasing based on volume instead of quality.
Musicians need empowerment to: 1. stay motivated even after demotivating comments 2. dare to broaden their horizons 3. get more out of it by knowing their abilities 4. prevent to get screwed over by the music business
Growing your following on social media is an important part of your social media strategy, whether you are a seasoned veteran or just starting out. If you’re finding that your number of followers is just not going up, take a look at this checklist and decide if there are any holes in your strategy.
Listed here are my top 10 podcasts for anyone who wants to get educated about the music business and how to get started. These podcasts were picked out of hundreds that exist on iTunes. Their official descriptions are given along with their websites. Whether you’re a professional musician or just getting started, these podcasts are a quick and easy way to immerse yourself in the business side of music.
If you or your band have been steadily growing a fanbase and seeing increasing engagement online while touring and releasing music, then you know all about the constant demand for content on your social media networks. If you are not sharing photos on Instagram, tweeting and direct messaging your fans, and getting comfortable using YouTube regularly then you are probably falling behind in taking full advantage of the social platforms where your fans live their daily lives.
Every rapper thinks they are the great, they think they are ready to change the game, and that’s good. However, before you can get to the top, you have to build the foundation from the bottom. With the internet today the world is at your fingertips, you just have to have the right tools.
As many of you who normally read my blog post know that I do not support the music-streaming model that is currently being used. I believe that streaming in the current business model is not sustainable revenue for the music industry. To date there hasn’t been any music streaming service that has yet made a profit. It’s easy math here, the record labels and artists spend big time dollars to produce, market, and distribute music. In turn they receive pennies to the dollar, this seems like a no brainer. No wonder why music-streaming services have not made a dollar.
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(Updated January 13, 2016)