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Entries in Branding (25)

Friday
Dec072018

When Public Brands Change In The Music Business

In this highly competitive industry, musical artists must be up to date with the consumer trends, behaviors and attitude, and of course the craft itself, in order for them to remain in the market. Artists need to create a long-term bond with their audience if they plan on keeping their fans and making it grow. For a long-term relationship to last, trust is considered as one of the key variables, if their listener has this, they will be confident that the music released would be up to their standard and would perform its stated purpose. If an audience is satisfied with the quality of service the artist presents, then it tends to derive loyalty. Brand effect or the power to extract a positive response after it is used help develop and deepen listeners’ loyalty of the artists.

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Tuesday
Jun262018

Stage Creation: How To Set Up The Venue For A Fabulous Show

Producing a play for fun or for the community is great fun and encourages artistic expression in people of all ages. From acting to directing and producing, drama has been a popular pastime for thousands of years. Putting on a show with a zero or low budget requires creative planning. Here are a few tips for designing a stage setting.

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Sunday
Apr012018

Your Band Is Your Brand

Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love. Your brand can be a powerful and invaluable asset that holds deep meaning for your fans and others who interact with it.

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Tuesday
May302017

15 Ways to Get More Music Fans

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

They say you need a thousand true fans to build a sustainable music career. But getting those first few diehard fans who play such a crucial role in building momentum can feel almost impossible when you’re just starting out.

There are dozens and dozens of ways to get more fans for your music, but it’s ultimately going to come down to your level of commitment and finding the right balance of tactics that works best for your personal music career strategy.

The list below isn’t exhaustive, of course, but if you nail these 15 essentials, you’ll be well on your way to getting more music fans.

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Wednesday
Apr262017

Simple Growth Hacks That Are Necessary For Building A Solid Music Career

As the great Louis Armstrong once said, “Musicians don’t retire; they stop when there’s no more music in them.” Despite the challenges of the industry, you should never stop trying to find ways to keep making good music and growing your career.

My take on this topic is not just based on inspirational quotes and fancy sayings. It comes from having been involved in music as a marketer and entrepreneur.

Over the past few years, I have worn several hats on the business side of music, from managing upcoming artists to starting companies. My experience has given me an insider’s perspective into how different people approach their careers and the little things some people do differently (or don’t do), which sometimes makes the difference.

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Thursday
Mar232017

Top 5 Things Record Labels Look For


So you’re a bit of a bad ass, huh? You’ve got the sound that’s waiting to be discovered and are ready for the big leagues. Just because you’ve got the sound doesn’t mean you’ve got the deal these days. Now you’re thinking to yourself, what do record labels look for when signing an artist?
Here are the top five things record labels look for in an artist before giving them a deal.

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Monday
Nov212016

How To Get A Band Knowledge Panel

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog

For musicians and bands, one of the most basic SEO achievements you can make is to get a Knowledge Panel to appear for your band keyword searches.

In past blog posts, we’ve talked a lot about the different types of search results pages that matter to you as a musician. The key to unlocking many of the rich search features offered by Google for musicians and fans is to get your basic Knowledge Panel working.

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Wednesday
Nov162016

Social Media Content Management For Musicians

This article originally appeared on Soundfly’s Flypaper

u’ve decided how you want to brand yourself online. You’ve created your band’s social media pages. You’re posting regularly, and still, you’re not seeing results. The solution: content planning.

By putting all of your energy into posting new content without thinking about the big picture, you’re only getting half the job done. Instead, set marketing goals, create content in bulk, and utilize the (often free) social media management tools available online.

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Monday
Oct102016

4 Tips For Successfully Building Your Personal Music Brand

This article originally appeared on the Sonicbids Blog

There’s so much more to being a professional musician than just creating and playing music. If you want to make it in this business, you’ve got to stand out from the crowd, and when it comes to musicians, that’s tough. Some people go overboard with insane costumes and exaggerated personalities, but that’s hard to pull off. Sure, it’s worked for some, but if you’re not trying to wear a mask onstage or be batshit crazy online, you’re going to have to find something that works for you. 

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Tuesday
Jun282016

Sonic Branding: How Can I Write Music For Commercials?

Let’s start with a little experiment - think about NBC.

Did you visualize the rainbow peacock logo?

More importantly: did you did you hear the NBC chimes?

The chimes associated with the NBC Network are an example of sonic branding. Just as brands rely on a certain color palette, typography, or a particular image, brands may also establish a connection to a particular song, jingle, or series of notes (as NBC does with the G3, E4, and C5, for you music theory folks out there).

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Monday
Jun272016

Entrepreneurial Muscle Building: A Musician's Go-To Guide

You are an artist. You make music that can make people dance, smile or cry. This is your gift. For good or for bad, though, there is another layer to the music industry that defines whether or not your music will be heard. Business is an undeniable truth of the music industry and it is in your best interest to develop some solid entrepreneurial skills that will get your music in front of the biggest and best audience possible.

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Tuesday
Nov122013

6 Steps to Building Your Brand on Pinterest

Your goal is to be a full time musician, right? Or maybe you already quit your day job and this is all you do. Guess what– you’re not just a musician, you’re a business, so start acting like one. It’s time to convert your Pinterest account to a business account, if you haven’t already. There are perks to having a business account over a personal account, like analytics tools and coming soon, promoted pins.

Why Pinterest? Pinterest gives you an opportunity to further build your brand image, show your fans what inspires you or what you find interesting, and helps drive traffic back to your other sites, like your webstore, newsletter signup, or other socials (Facebook, Twitter, YouTube, blog etc.) It’s a great place to build your lifestyle branding.

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Tuesday
Sep102013

7 Music Marketing Truths ALL Musicians Should Know

Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.

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Saturday
Aug312013

MusicThinkTank.com Weekly Recap: How To Make It In The Music Industry - 4 Key Factors