Success is built on determination, hard work, and being in the right place at the right time. Many attribute the last part to luck; I attribute it to asking for what you want and being open (aka ready) to receiving it. Many musicians have mastered the determination and hard work parts, but they still haven’t built the following and/or garnered the consideration they desire from the industry.
Entries in networking (20)
Article By: Young Cory
Artists signed to major record labels and well seasoned independent record labels have the luxury of being surrounded by a team. This includes but not limited to, a Lawyer, A&R, Manager, Record Label Executive, etc. As a collective their job is to take care and handle the business affairs of any recording artist (songwriters/producers) under their tutelage, while also utilizing their unique connections and cachet. It’s much easier to execute and focus on creating music when you have an adept team whose tirelessly working for you. For newly independent artist (Labels) it’s not quite the same. In the beginning stages you’ll usually have to do all the hard work alone until you’re able to hire, or partner with individuals that will promote, develop, and help with the improvement of your career (brand). To reach new heights you must remain very passionate about your brand. No one should be more excited and willing to expand alongside make new connections than yourself.
There are essentially three conversations going on in the music business today:
- Will streaming ever replace record sales?
- How can we get radio to make room for new artists?
- Where’s the best sushi in town?
This article originally appeared on the Sonicbids Blog
You know the story: one fateful night at the local music hot spot, an up-and-coming local band is playing a show to a packed house. The place is going wild when suddenly, the crowd parts as a hot-shot record executive strolls in. The band plays their last song and starts packing when, out of nowhere, a sweaty, diamond-ring-encrusted hand is thrust into the face of the lead guitarist. It’s the hot-shot record executive, and he wants to offer the band a record deal. It could happen to you, right?
Don’t count on it!
Musicians make similar mistakes all the time. When they repeat these kinds of things, it not only hurts them in the long run, but they’re often bewildered as to why things don’t go as well for them as they should.
Somebody always has something that you want.
- Better distribution methods
- A particular person’s contact info
- Knowledge you want to have in your brain
It’s just a matter of getting access to it. For me and lots of other independent artists, emails are the most efficient way to go about this, and this one email in particular has opened a lot of doors.
The dream of being a rock star eludes most of us. Fortunately, you can work and succeed in the music industry. Being an audio engineer, you can have a huge impact on recording, mixing, editing, and much more.
Quick. Simple. And they make a huge impact. What’s not to love?
#1 Remember Peoples’ Names
Ya ya ya, you meet a lot of people… we get it. If you want people to remember your name, you better sure as hell try to remember theirs. Find a good system. Make notes. Facebook stalk. Do something.
#2 Send Thank You Notes
A small and simple gesture that goes a long way to ensure you leave a great impression.
#3 Database Relentlessly
Keep organized and detailed databases of your mailing list, the local media, your supporters, promoters, and everything else. This will save you tons of time and help you manage relationships with ease. There’s a kazillion great databasing tools out there and a simple spreadsheet does the trick as well.
Everyone talks about networking and how it’s so important for your business, but when it comes down to it, not many people know how to do it and why it’s so valuble. Here are a few tips for all the new networkers out there.
No matter what your business, if you’re a up and coming musician, a publicist or an accountant, it’s important to know people in your industry. Industry connections, no matter the context, can make a considerable difference when it comes to growing and maintaining your business. People you meet along the way in life can help you to learn new things, and with our ever changing culture, you never know who you will need in your corner in the future.
Networking is the best way to get ahead in “the biz.” It isn’t all about sending your music to Pitchfork and blogs to hope it gets some airplay in the corners of the internet. It’s about talking to the people who matter most in your town to help each other out and to build a core fan base you can build from in the coming months.
When you hear, “It’s all who you know,” it sounds so intimidating - like you need to be a former roommate of Mark Zuckerburg, cousins with Richard Branson, and dating Taylor Swift.
But simply contacting a stranger can lead to a worldwide network of connections.
The Summer National Association of Music Merchants convention took place in Nashville, TN July 12-14. NAMM conferences are member-only events to show off the latest music retail and technology, but July 14th was open to the public.
NAMM Public Day is well worth the $15 price of admission for independent musicians. Make no mistake: this is a trade show focused on music manufacturers. Musicians can still benefit from plenty of networking opportunities, gear sales, and educational sessions.
Networking online or in person (eventually it is necessary to do in person) involves talking to complete random strangers. People you don’t know, people who might be untrustworthy, people who might have an agenda, people who might take from you, people who might steal from you, people who might harm you. We don’t like talking to strangers. Strangers are bad. Strangers will hurt you. Strangers have negative associations. Yet we are all strangers to other people.
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(Updated January 13, 2016)