January 11, 2021 New guitarists are spoiled for choice when it comes to leaning the instrument. It used to be that you had to either take expensive lessons, or else try to find a good guitar book - and there were a lot of bad guitar books.
October 2, 2019 The ways in which music streaming royalties are paid can be confusing even to industry insiders, and formulas vary from company to company. I thought that this graph could help anyone looking into understanding just how many streams it would take for a song to become profitable in the streaming industry.
July 9, 2018
Artist Development, Video tagged Marketing, YouTube, Youtube marketing, unsigned artist, video July 5, 2018 Back in the day, the average YouTube video was short and hilarious. Then it became informative, covering everything from mobile pokies reviewed to game walkthroughs (cut in 10-minute pieces), DIY hacks, life tips, and lots of music. Actually, YouTube was always perfect for sharing music videos, and today, it has also become the perfect medium for emerging artists to show their worth to the world. And to show that it can indeed be a medium through which new artists can be discovered, here are a few artists who went from YouTube to world fame (we won’t mention JB on our list, promise).
Advice, Social Media tagged DIY, YouTube, dua lipa, social media January 29, 2018 This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog
Once you’ve decided that you’re getting pretty serious about this whole music career thing, you know that you have to start putting in the effort to come up with effective band marketing ideas.
But if you haven’t gotten much farther than “make a Facebook fan page and post a bunch of stuff,” don’t worry — we’ve got you covered with 13 essential marketing strategies to add to your list!
Advice, Marketing, Marketing Strategies tagged DIY, Email, Live, Marketing, YouTube, brand, gig, marketing strategy, social media, streaming, touring, website June 2, 2017 Even if your band is amazing and your recordings are tight, marketing and promoting your music can be an art form. When it comes to promoting your music online, this adds even more complexity to the process. One reason for this is because you are competing with millions of other highly refined online bands and musicians. However, with the right promotions strategy, you can get your music before a wide audience of new fans in no time. The following are five ways to promote your music online you should be actively doing now.
May 30, 2017 This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog
They say you need a thousand true fans to build a sustainable music career. But getting those first few diehard fans who play such a crucial role in building momentum can feel almost impossible when you’re just starting out.
There are dozens and dozens of ways to get more fans for your music, but it’s ultimately going to come down to your level of commitment and finding the right balance of tactics that works best for your personal music career strategy.
The list below isn’t exhaustive, of course, but if you nail these 15 essentials, you’ll be well on your way to getting more music fans.
February 22, 2017 A well-designed image can serve as a strong marketing tool. As a musician, your desire is to share your music with a certain audience. In addition to creating quality music, using a great graphic designer will help your music get to more people in a quicker amount of time. A graphic designer can also help shape your audience’s perspective, since the graphics serve as a visual representation of your brand. There are four ways a graphic designer can have a direct impact on your marketing efforts.
January 17, 2017 YouTube is a platform for social chance. It runs on the concept of free speech, constructive conversation, rainbows, and unicorns. All jokes aside, the atmosphere promoted on this social platform is that of unity and creativity. It is an ideal way for anyone to get out there and fully express their views in a safe environment where like-minded people will engage in interesting, valuable and useful means of expression.
It is only natural that the many opportunities YouTube offers come with extra features and also a ton of controversy based on these additional characteristics. For instance, YouTube to mp3 file conversion. As widely used at it is, people seem to have variations of opinion regarding its functionality.
Music Tech tagged YouTube, convertting, music tech October 18, 2016 This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.
Video has always been an important medium for music promotion. Music videos, documentaries, and concert films, have given fans a way to connect more deeply to the music, and the bands they hold so dear.
So it’s no surprise that YouTube has become a must-use social media platform for musicians.
But beyond just simply being a video platform, there are real tangible reasons why YouTube presents a great opportunity for you to find more fans.
May 9, 2016 In today’s music world, video rules. With the rise of YouTube this proves to be self evident. But many talented musicians and bands opt out, worried they simply do not have the funds to make “professional” music videos.
But what does it really take to make a “professional” music video these days? What are the real costs? And ultimately: do fans really care?
I’ve gathered some advice from various discussions with associates in the SF Bay Area music scene, and I also have. Hope you find it helpful!
DIY tagged DIY YouTube Video Production, Daniel Guaqeta, Todd Tate, YouTube April 27, 2016 YouTube is undoubtedly one of the most important tools for musicians to market and engage with fans online. But how does YouTube make you money?
Rather than simply allowing YouTube to run ads on your music videos and hoping for the best, you should focus on creating a sales funnel strategy.
YouTube tagged YouTube, monetization, sales funnel, video April 21, 2016 Being a musician these days is tough! Back in the good ‘ol days, artists just had to worry about learning their craft and booking shows, hoping to get radio support along the way that could eventually get you signed to a label. But today things have gotten a bit more complicated. But with every challenge there always lies opportunity. This opportunity is that we now have more access to information than ever before–information is knowledge. Now all the barriers of entry only large record labels knew about are out there in the open. With a bit of research and time, we know the industry works and we know how musicians can make money in it.
April 11, 2016 For the average artist who finds it difficult to sell his/her music (hint: this is most artists) in the age of Spotify and Pandora, any attempts can often feel like a waste of time.
Below are 8 effective ways to make the most of your online merch store, digital music presence, and your relationship with die-hard fans. The following tips are not only useful, but when done right can lend themselves to a significantly greater income, a larger online presence, and stronger engagement with your fans.