As many of you who normally read my blog post know that I do not support the music-streaming model that is currently being used. I believe that streaming in the current business model is not sustainable revenue for the music industry. To date there hasn’t been any music streaming service that has yet made a profit. It’s easy math here, the record labels and artists spend big time dollars to produce, market, and distribute music. In turn they receive pennies to the dollar, this seems like a no brainer. No wonder why music-streaming services have not made a dollar.
Entries in YouTube (23)
You may know very well the story of Taylor Swift going against Apple and Spotify because these two decided to stream artists’ music without paying them any, or very little, royalties. After Taylor Swift pulled her entire repertoire from Spotify and called Apple out for originally not intending to pay publishers, labels or artists during the free three-month trial, she finally made up with Apple. Following a quite restless time, Swift tweeted she is putting her album on Apple Music ‘and happily so’.
Everyone knows how important the YouTube platform is for indie musicians. It’s a great way to get your music out to fans, grow your fanbase, and provide your fans with great content from music videos to vlogs. There are plenty of musicians out there who have become successful mainly because of their YouTube channel, with Karmin and Pomplamoose being two of the most successful examples. They grew their audience by targeting young teens with covers of popular songs. Other musicians, like Alex Day, have based their career entirely on recorded music sales and a YouTube channel featuring music videos and hilarious vlogs.
However, there is another aspect of YouTube that is vastly underutilized by the musician community on the platform - publishing. You don’t need a publisher to get your music placed in YouTube videos. You just need to be proactive with social media and reach out to YouTubers you think would be interested in using your music with their creative content.
I’m sure by all relevant definitions YouTube is – and by far the most popular. It allows people to have followers and subscribers and share content, comment and all of that, but for some reason I put them in a different category than other social networks for 1 key reason – income participation.
All truth be told, I’m not a massive social media guy – I certainly engage with it and use much of it, but I’m certainly not as savvy as the average teenager. What I do know is that major corporations and content creators are approaching social networks in 2 ways – marketing and revenue.
Most of these networks start in the marketing/sharing space and then work on how they can transition to the revenue part – we’ve seen that with Facebook, Twitter, Tumblr, Pinterest and even YouTube.
I have read a ton of articles over the past few months about how important understanding publishing is to the independent artist, and it is. What confounds me is that even with all of this information, there is still confusion in the marketplace on how this works, especially when it comes to streaming services like YouTube, Spotify, SoundCloud and others.
Lots of people in this business don’t understand it. Friends of mine at labels and management companies don’t understand it, independent artists don’t understand it and as more music consumption services come online, it is becoming more valuable to get the whole picture.
There is a great article here that gives a thorough overview of how publishing and other performance royalties work – so I don’t want to be repetitive, but I do want to take this opportunity to dive a little deeper into the way publishing works on YouTube – especially when it comes to cover songs.
The internet is full of basic advice on how to market your music with Youtube. That said, if you want to really step your game up and start reaching more of your target audience, there are only a few advanced guides that will let you know how to do that. This is one of them! So have a look for 3 ‘not often talked about’ tips that will have you using Youtube much more effectively!
Ah, Youtube. Where more than 1 billion unique users visit each month and over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.
Chances are you have an account but since they upgraded all channels to Youtube One back in June of 2013, I bet you $10 you haven’t gotten around to uploading a killer promo trailer to drive in subscriptions to your channel. Did I just get a free lunch?
So, why is it important to have a YouTube trailer?
- Kelland Drumgoole | How Stuff Spreads – Gangnam Style vs. Harlem Shake
- Dillon Roulet | The Musician of Oz
This article was written by our intern Benjy Jean Baptiste about his own experience as an artist manager.
For independent artists, Youtube can be one of the most powerful platforms available for promotion and exposure. Of course, it is also one of the most difficult platforms to garner any significant growth and attention.
This challenge was no different for 23 year old hip-hip artist, and Brooklyn native Rob Scott.
As his manager, it was my job to figure out how to bring his dream to fruition. Without any assistance from record labels, we began to effectively use YouTube as a platform to get Rob Scott noticed.
Within the first couple of months, it was painful to notice that his long nights in the studio would only result in his songs receiving 11 views. To make matters worst, the 11 views I am speaking about came from the friends and family that was in the studio with him.
I’ve recently become intrigued with DIY, Youtube sensation Alex Day. Coverage of his ongoing artistic success has been popping up here and there for the last year and I finally sat down to review and digest the different possible factors that have led to his success in hopes of revealing a path I may be able to co opt for my own musical efforts.
Got another treat for you today folks. This training, The Musicians Guide To YouTube Marketing: Audience Development and Video Promotion for CREATORS is taken directly out of my high end Masterclass for Modern Content Creators – which you can sign up for F*REE here for a limited time. (until we’ve reached capacity for the number of people I can effectively serve for this class)
*I’m Jamie Leger, and if we haven’t already met, I’m here to hook you up with this caliber of content on the regular. You can sign up for my VIP Email List to get the latest premium content, as well as answers to your questions, and someone who really gives a crap that’s out here testing, (experimenting both personally AND helping others) and reporting what works and what doesn’t.
Ever spotted a terrible video on YouTube with an inconceivably high view count? Of course you have. Would it make you feel better knowing that most of those “views” were completely automated and only lasted 30 seconds with the sound turned off?
I’m continuing the Music Marketing Experts FAQs where my favorite gods and goddesses of online marketing and Social Media promotion share with me the questions they get asked the most by musicians.
What’s most important as a promotional tool; Facebook, Twitter, or YouTube?
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(Updated July 8, 2015)