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Wednesday
Feb222017

4 Ways A Great Graphic Designer Can Help Musicians Market Their Music 

 

A well-designed image can serve as a strong marketing tool. As a musician, your desire is to share your music with a certain audience. In addition to creating quality music, using a great graphic designer will help your music get to more people in a quicker amount of time. A graphic designer can also help shape your audience’s perspective, since the graphics serve as a visual representation of your brand. There are four ways a graphic designer can have a direct impact on your marketing efforts.

 

1. YouTube

A great graphic designer can help you promote your music through YouTube. YouTube is an incredible platform for any creative entrepreneur. It’s is the second most visited website in the world, second only to its owner, Google. Knowing this, any musician who wants to build their brand needs to maintain a YouTube presence. A graphic designer can work on the graphics displayed on your channel, including the video thumbnails since their design entices people to click on the video. A graphic designer can also work on the channel art that’s displayed on your home page.

 

2. CD Covers

Before a lot of people hear any music, they’ll see the content first. It’s important to use enticing cover art for your CDs and MP3s. If you’re a newbie artist longing to share your music with the world, it’s appropriate to make the music available on various platforms such as iTunes and CDBaby. Before the music gets uploaded to these websites, the cover art needs to be designed and vetted by a graphic designer. Using a CD cover maker, a graphic designer can create artwork that piques the interest of potential fans. There’s a lot of competition in the marketplace, so an element like cover art makes a major difference.

 

3. Concert Posters

There’s a reason why big businesses invest heavily in billboard advertising. A billboard is a giant poster that shares a message with its desired audience. Concert posters do the same thing. A graphic designer has the power to make a low-budget concert look like the concert of the year with the right graphics. Obviously, it’s impossible for you to go around to every single person and invite them to your concerts. However, a poster that’s designed well and hung in the right spot can do the same job in an effective way. This is the reason why it’s important to invest in graphic designers who can do the work.

 

4. Websites

In today’s digital age, it’s important to maintain a strong online hub. A website is good for relaying information regarding tour dates, available music and artist news. Even though there are artists who don’t maintain an online presence, many successful artists understand the power of the internet. A good website needs the assistance of a web developer, but it also needs the artistic vision of a graphic designer. A good graphic designer can take a basic WordPress template and turn it into a visually enticing experience. In many cases, graphic designers work with web designers to transform an idea into a visual masterpiece. Many people visit websites from their mobile devices. In this case, the graphic design on a website needs to translate well to mobile devices.

These four portals are direct ways for any musician to partner with a graphic designer and make a huge impact. Since graphic design plays such a huge role in all four portals, you’ll need to include a graphic designer in the marketing budget to ensure your music gets to a larger audience.

4 Ways A Great Graphic Designer Can Help Musicians Market Their Music

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