By putting all of your energy into posting new content without thinking about the big picture, you’re only getting half the job done. Instead, set marketing goals, create content in bulk, and utilize the (often free) social media management tools available online.
Entries in Online Marketing (17)
This article originally appeared on the Sonicbids Blog
The internet has allowed artists to reach millions of fans and grow their careers with a click of a button. While, for some, the web has been a boon for music promotion, many musicians make pivotal online marketing mistakes that prevent them from breaking out and building a successful career. Here are four of the most common mistakes to avoid.
For the average artist who finds it difficult to sell his/her music (hint: this is most artists) in the age of Spotify and Pandora, any attempts can often feel like a waste of time.
Below are 8 effective ways to make the most of your online merch store, digital music presence, and your relationship with die-hard fans. The following tips are not only useful, but when done right can lend themselves to a significantly greater income, a larger online presence, and stronger engagement with your fans.
Music appreciation is subjective. We all know this, and it’s one of the reasons why you can spend endless nights debating with your friends over whether the latest Flying Lotus release is really better than his production work with Thundercat or whether there is artistic merit in the Cloud Rap niche and how it might do better to integrate some of the sounds of drum & bass.
It’s rare to find someone who likes *exactly* the same kind of music as you, especially once you start delving a little deeper than “yeah, I guess I like to listen to all sorts of stuff”.
As technology becomes an ever increasing part of our daily lives, the way we interact with the things we label as entertainment evolve as well. Whether substituting regular cable for Netflix or curating a coveted music playlist with Spotify, the consumer is consciously changing the way companies market to them. With the focus of most marketing initiatives shifting from web 2.0 to the era of data collection and mobile, it should be noted that most marketing initiatives and the archaic ways we try to get fans or consumers to engage with the product should follow suit. It’s no longer okay to just have a Facebook page where posts are made on a somewhat normal basis or a Twitter account where a tweet lives for thirty seconds. The shift to mobile and data collection has seen an increase in how fans want to be not only engaged with but to have the content of engagement be compelling.
Welcome to the final segment of a 3 part series that was inspired by a mastermind program I participated in with Ali Brown who is my mentor in the world of online marketing.
Here’s the recap of what we’ve gone over thus far…
There are three ways to increase your income:
Part 1. Increase your number of clients (fans).
Part 2. Increase the frequency of purchase, how often your fans buy from you. (and you’d better have more than just music to sell).
Part 3. Increase the amount of money that you charge…
Increasing the amount of money you charge poses a problem if all you have to sell is music because music is now widely available for free, and people have proven that they are not willing to pay a premium for music.
However, fans will pay plenty of money for experiences, like a great concert or a chance to be a contribution to an artist, a special memento, or wonderful merchandise that really resonates with your fans.
Google, in my humble opinion, is the most amazing invention since anything else I can really think of. And Google is not just a big search engine, although it would still be awesome if that’s all it did.
Google has been offering a suite of incredibly powerful tools for years; way before ‘in the clouds’ become the next big thing for companies like Apple and Microsoft. And to make it even better, Google has recently created a platform for musicians that offers even further tools that will help independent musicians all over the world to thrive in the digital world.
Google is, quite simply, a portal that truly puts all of the worlds electronic information at your fingertips – there’s a good reason why the word “Google” has become synonymous with searching online.
Here are 9 Hot Tips designed to help you through all of Google’s awesomeness and use it to your benefit.
SoundCloud continues to be a terrific location for music promotion. Taking advantage of SoundCloud’s growing community of music lovers should be a strategic practice of all musicians, big and small. Sharing tracks, creating sets, and interacting with other users are all essential parts of good SoundCloud promotion. Add to that commenting, following and group joining, and SoundCloud becomes the online pulse of social music.
Jango offers free Pandora-style internet radio. Type in an artist’s name and it generates a playlist of related songs. Jango Airplay lets artists buy their way into the recommendation engine, promising guaranteed airplay alongside your pick of big names.I’ve been running Jango campaigns pretty much continuously since the service launched in March of 2009. My songs have been played 270,000 times, 23% of which were unpaid “organic” plays. It cost me $1841.50 out of my own pocket, plus at least that much in affiliate earnings from my previous articles on the topic. What’s my return on that investment? There’s no way to know. Jango reports 25,000 likes and 9800 fans, but those terms have little meaning. A like on Jango is a simple thumbs-up that has nothing to do with Facebook, and most of those “fans” are unreachable. An average of one email address per day has been shared with me since that feature launched in early 2010, but those 700 email addresses alone don’t justify the expense. The reason I stick with it is because I’ve seen so many Jango listeners become genuine fans. They friend me on Facebook, reply to my email updates, comment on my YouTube videos, and yes, buy my music. With the possible exception of Facebook Ads, I’m convinced Jango is the best passive promotion out there.
I asked 5 of my favorite gods and goddesses of online marketing and Social Media promotion to share with me the top questions they get asked the most by musicians. Then I sent them around for all of us to answer. I’m going to kick off this installment with a question Bobby Owsinski ofte gets asked. Here’s the first one: It’s obvious and so simple! Why does social networking take so much time?
How Jail-Time and Cults Can Help Your Band Become Successful, PART 1: A Poll of Leaders from Bandcamp, CD Baby, FanBridge, ReverbNation, Topspin Media, and More
The founders and leaders of web-based services for the music industry have the unique opportunity to see what musicians are doing to build awareness among fans and what they are doing to amplify their story
through the media. I polled seven such thinkers with the question: Can you tell us about a band or two whose STORY has helped their careers? They told me compelling stories about jail-time, tragedy, and cults, but also about crowd-sourcing band members, using technology to answer fan questions, and giving fans ownership of a band. Here is part one of two:
I’m just back from the mighty ASCAP Expo in Los Angeles. I learned so much from the hundreds of artists I spoke to over the 3 days there and I boarded the plane with a whole new perspective on just how confronting marketing and social media is to 90% of artists. You guys REALLY hate this stuff. You hate it so much that I literally felt like I had been beaten up over the concerns, complaints and sheer confusion directed my way. So I will kick off with this: Making it in music is HARD
I got a slap in the face in Perth, Australia two weeks ago. I went there to talk about Apps, Foursquare, and advanced web marketing strategies.
I had many one-on-one sessions with artists and a vast majority had a big problem:
They didn’t have web sites.
When I say they don’t have web sites, I mean they’re only using MySpace and Facebook. Which is a critical mistake. See here why: http://bit.ly/musicadiumpaper
I’m not saying this to make anyone wrong or to be righteous. Websites, as I soon found out in Australia, are very expensive to build with local web designers. A few artists showed me quotes of $5,000 for a website. It’s not 1997 anymore and those quotes are not OK.
An effective website can be created $20 or less a month with no upfront costs.
Recent Popular Content
(Updated January 13, 2016)