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Entries in music promotion (22)

Thursday
Aug242017

Using The Lean Start Up Method For Music Promotion?

The Lean Start Up Method was first proposed in 2008 by Eric Ries the author of The Lean Startup, using his personal experiences adapting lean management principles to high-tech startup companies. The methodology is in short a way to present an idea/hypothesis to the end consumer to find the “minimum viable product” (MVP) before starting to develop a product or servie to find if there’s actually a need for the product that the end consumer is actually willing to pay for. The method has been expanded to apply to any individual, team, or company looking to introduce new products or services into the market. But how about music?

A recent course have been added to Udemy showing how to implement Lean Start Up methods into building a music career while building a fanbase. There haven’t been much content about this subject but some have touched on it such as Ryan Tanaka, Matt Shadetek and George Howard. Giving examples on how Demo’s could be called the “MVP” but often takes way to long and to much resources to be called the Lean Method. Matt gives the examples when often UK rappers made “dubplates” pressed singles to radio DJ’s to find out if it was a hit or not. That way knowing if it’s worth persuing pressing or releasing the new single.

Now with Live streaming and direct feedback with social media whould this be the new way to create music and engage with fans?

Tuesday
May022017

How To Get Your Band Booked At Music Festivals

How to get your band Booked at Music Festivals

The allure of performing before humongous crowds of screaming fans at music festivals is irresistible for any musician. Unfortunately, landing a festival gig is easier said than done, especially when you are an emerging artist. Nevertheless, landing a slot at a music festival is an achievable goal for any desiring and committed musician. Needless to say, before putting yourself out there, you will have to learn How To Get Booked at Music Festivals first. And let’s be honest, music festival performance slots are hard to come by. Below are useful tips to help you answer the question How To Get Booked at Music Festivals.

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Tuesday
May172016

How To Successfully Promote Your Music

Before Facebook and the era of social media, it was estimated that the average person was exposed to some 2000 ads every day - billboards, television commercials, signs in grocery stores and storefronts, etc, etc.

Since then, that number has probably doubled. This makes promotion very tricky. How do you successfully promote your music when there is so much competition? Below are 6 things you must do to stand out in a sea of clutter, make a dent with your music, and continue to grow your fanbase.

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Wednesday
Mar162016

How To Get Your Music On Hip-Hop Blogs

As a hip-hop artist, just making music and putting it out there for the world is not enough anymore. Technology has made it easy for almost anyone to purchase the basic equipment and become a rapper. Not only has this made promoting your music more difficult, it’s also made getting your music featured in hip-hop blogs less likely due to tons of artist submitting their music.

However, for those that put in the extra work requred to stand out and get noticed, you might call it “easy”. Most hip-hop artist are using spammy “mass-messaging” techniques and writing unprofessional pitches. So, to help you avoid making some of the same mistakes, I’m going to show you how to stand out from the crowd and get your music featured in hip-hop blogs.

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Sunday
Aug092015

8 Ways To Get People To Share Your Song

Does promotion often feel like pulling teeth?

Has it been hard for you to get people to share your music?

If so, continue reading. We’re about to clear things up for you.

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Wednesday
Aug052015

The 5 Most Annoying, Ineffective Ways That Bands Seem to Always Promote Their Music

This article originally appeared on the Sonicbids blog.

We wholly recommend promoting your band on social media (duh). It’s easily the best way to maintain and grow your following, and it’s arguably eclipsed flyering as the most reliable way to announce a show and reel in a crowd. What we can’t advocate, however, is being obnoxious about it. We’ve all had our nerves grated by someone’s promo. No matter how alluring or special the artwork, there are certain marketing moves you just shouldn’t make online.

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Thursday
Jun122014

7 Dangers To Watch Out For When Considering Music Promotion Services

Almost every artist who approaches me has had one or more negative experiences with music promotion in the past, and this is largely due to the “quick fix syndrome” on behalf of both individuals who engage in the partnership. First of all, there are the automated music marketing services who I tend to call the internet cowboys. They offer progress and lavish promises at the push of a button. Facebook likes? You got it. Youtube views? Not a problem. Get your press release on the desk of thousands of journalists? We do that too.

The artists who tango with these folks also suffer from the quick fix syndrome. Rather than build a team of people and gain fans organically one by one, they aim for the mountaintop, neglecting to do the proper research or seek out the proof that Google can provide.

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Saturday
Nov302013

MusicThinkTank.com Weekly Recap: How To Promote Your Music - The Ultimate Guide

Monday
Nov042013

MusicThinkTank.com | October's Most Popular Posts

MusicThinkTank.com takes great pride in being a renowned resource for all who comprise today’s music industry. We appreciate the conversations you start, the advice you share, the projects you promote, and the feedback you share and we want to encourage your continued efforts.

Thanks to our loyal readers and contributors, October was a great month for MusicThinkTank.com - so today, we’d like to share that success with you by highlighting October’s most popular posts. On behalf of MusicThinkTank.com, thank you for your support. We enjoy providing a unique platform where the music industry really can think out loud!

Laura Schneider, MusicThinkTank.com Community Manager

34,708   MTT (Journal)
4,685   MTT - 49 Ways to Get Free Music Promotion (Journal Entry)
4,606   MTT Open - 10 Awesome Independent Record Labels [LIST] (Journal Entry)
3,967   MTT - A&R Tips: The Art Of The Press Kit (Journal Entry)
3,755   MTT - Top 10 Rules For Better Songwriting (Journal Entry)

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Monday
Oct282013

Promotion for the Independent Musician

In a market saturated with the music of aspiring musicians and already well established acts it can be difficult for new acts to gain exposure. This begs the question, how does an artist stand out and get heard over the masses of music uploaded to the web each day? This guide was written as a follow-up of sorts to our blog “treating your band as a business” and also ties in with our online marketing crash course. The article will be split into two sections: the first pertaining to more traditional “physical” promotion techniques and the second focused on marketing your music online to listeners around the globe.

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Monday
Aug192013

49 Ways to Get Free Music Promotion

There’s no shortage of lists on how bands can get free music promotion, but I’d like to add one more. My hope is that this one is a bit more up to date, and shines light on some of the great free tools that have emerged in the past 2-3 years. If you have any other great tips for promoting music for free, feel free to add them in the comments below!

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Tuesday
May212013

The 4 Places You Should Be Entering All Of Your Concert Dates To Increase Concert Attendance

Entering concert dates is one of the most annoying parts of playing live. It’s both time-consuming and annoying to keep up with. Thankfully, it gets easier and easier each year to do this menial task. Entering dates into the services we have outlined below increases the chance of getting both fans and potential fans to your shows. Some of them can put them in the places where your fans go to hear and discover your music, where as others alert your fans who have liked you on Facebook that you will be in their town. Entering your dates into these services also increases your chance of being added to local concert calendars in local papers and radio stations. Making sure your dates are always up to date in these four services will increase the likelihood of getting fans out to shows and we will explain why.

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Friday
Jan112013

YouTube's Dirty Little Secret

Ever spotted a terrible video on YouTube with an inconceivably high view count? Of course you have. Would it make you feel better knowing that most of those “views” were completely automated and only lasted 30 seconds with the sound turned off?

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Monday
Oct222012

What’s The Story? The Value Of Storytelling In Music Promotion

Mark Knight is the founder of Right Chord Music, a management and consultancy business. The company was created with the aim of helping independent artists like The Daydream Club promote their music using insights gained from the wider marketing world. In this article Mark introduces the concept of story telling in brand advertising and shows how creating a story can help independent artists promote their music more effectively.

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