Entries in music promotion (18)
This article originally appeared on the Sonicbids blog.
We wholly recommend promoting your band on social media (duh). It’s easily the best way to maintain and grow your following, and it’s arguably eclipsed flyering as the most reliable way to announce a show and reel in a crowd. What we can’t advocate, however, is being obnoxious about it. We’ve all had our nerves grated by someone’s promo. No matter how alluring or special the artwork, there are certain marketing moves you just shouldn’t make online.
Almost every artist who approaches me has had one or more negative experiences with music promotion in the past, and this is largely due to the “quick fix syndrome” on behalf of both individuals who engage in the partnership. First of all, there are the automated music marketing services who I tend to call the internet cowboys. They offer progress and lavish promises at the push of a button. Facebook likes? You got it. Youtube views? Not a problem. Get your press release on the desk of thousands of journalists? We do that too.
The artists who tango with these folks also suffer from the quick fix syndrome. Rather than build a team of people and gain fans organically one by one, they aim for the mountaintop, neglecting to do the proper research or seek out the proof that Google can provide.
MusicThinkTank.com takes great pride in being a renowned resource for all who comprise today’s music industry. We appreciate the conversations you start, the advice you share, the projects you promote, and the feedback you share and we want to encourage your continued efforts.
Thanks to our loyal readers and contributors, October was a great month for MusicThinkTank.com - so today, we’d like to share that success with you by highlighting October’s most popular posts. On behalf of MusicThinkTank.com, thank you for your support. We enjoy providing a unique platform where the music industry really can think out loud!
Laura Schneider, MusicThinkTank.com Community Manager
In a market saturated with the music of aspiring musicians and already well established acts it can be difficult for new acts to gain exposure. This begs the question, how does an artist stand out and get heard over the masses of music uploaded to the web each day? This guide was written as a follow-up of sorts to our blog “treating your band as a business” and also ties in with our online marketing crash course. The article will be split into two sections: the first pertaining to more traditional “physical” promotion techniques and the second focused on marketing your music online to listeners around the globe.
There’s no shortage of lists on how bands can get free music promotion, but I’d like to add one more. My hope is that this one is a bit more up to date, and shines light on some of the great free tools that have emerged in the past 2-3 years. If you have any other great tips for promoting music for free, feel free to add them in the comments below!
Entering concert dates is one of the most annoying parts of playing live. It’s both time-consuming and annoying to keep up with. Thankfully, it gets easier and easier each year to do this menial task. Entering dates into the services we have outlined below increases the chance of getting both fans and potential fans to your shows. Some of them can put them in the places where your fans go to hear and discover your music, where as others alert your fans who have liked you on Facebook that you will be in their town. Entering your dates into these services also increases your chance of being added to local concert calendars in local papers and radio stations. Making sure your dates are always up to date in these four services will increase the likelihood of getting fans out to shows and we will explain why.
Ever spotted a terrible video on YouTube with an inconceivably high view count? Of course you have. Would it make you feel better knowing that most of those “views” were completely automated and only lasted 30 seconds with the sound turned off?
Mark Knight is the founder of Right Chord Music, a management and consultancy business. The company was created with the aim of helping independent artists like The Daydream Club promote their music using insights gained from the wider marketing world. In this article Mark introduces the concept of story telling in brand advertising and shows how creating a story can help independent artists promote their music more effectively.
Most of the time, playing in the middle won’t serve you well. You blend in or stay stuck in a homogenous pattern. Sometimes, playing the extremes can help you cut through and serve the needs of a different audience.
Let’s consider what people use to watch television. In the middle are a lot of average-size TV screens. But on the edges you’ll find extremes. On one end are the huge flat screen TVs and home theater systems. On the other are iPods and smart phones with tiny screens that play video. They all serve a need and appeal to certain people at different times.
Artists tend to be creative people. We write music, create dazzling visions of art, and express sentiments in the most unique ways. However, when it comes to promoting our art, something else happens. For one reason or the other, most artists fail to express any creativity in their business endeavors.
Here are five easy (non-internet) ways that you could promote your band. I hope that more than anything else, they get your brain going and inspire you to create ideas that work specifically for your art.
SoundCloud continues to be a terrific location for music promotion. Taking advantage of SoundCloud’s growing community of music lovers should be a strategic practice of all musicians, big and small. Sharing tracks, creating sets, and interacting with other users are all essential parts of good SoundCloud promotion. Add to that commenting, following and group joining, and SoundCloud becomes the online pulse of social music.
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