Well, it looks like Toronto and Austin are now twins. Music city twins, that is. Each city’s respective council have approved a musical alliance partnership between the two cities.The music city initiative, 4479 (named after Toronto’s longitude and latitude coordinates), is lead by Music Canada. 4479 will be a collaborative effort between Toronto city official and members of the music industry to increase attention and tourism towards Toronto’s music scene. 4479 also plans to make Toronto a leading music destination. The city of Toronto will work to strengthen relationships with other music cities around the world, particularly Austin, TX. Austin is a city that has seen amazing growth and tourism traffic in recent years thanks to music industry events such as South by South West and Austin City Limits, among others. This seems to be an exciting time for the industry here and for the city of Toronto as a whole; but while this is a great step for our city, one can’t help wonder just how much of an impact this alliance can make on the culture and economy of Toronto - in actuality.
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Entries in Music (40)
Country music is as American as apple pie and baseball. The genre, a combination of American folk music, blues and western music, originated in the southern American United States in the 1920s. Since then, country music has evolved to appeal to a broad, international audience. Said Scott Stem, the Media Relations Director for the Country Music Awards (CMAs), “We are a very real-life music, based on real-life experiences.”
As an independent recording artist, do you think of your music as a service or as a product?
When the phonograph debuted in 1877, the traditional service of music (live performance) was transformed into a product (recordings). This product was stored on physical media — wax cylinders that eventually evolved into vinyl records, 8-tracks, cassettes, CDs, digital downloads, and other formats. This single innovation, through its ability to reproduce recorded sound, forever changed the way we experience music.
“Has Your Music Been Featured In The New York Times?” That’s quite a question! When I saw the advertisement headline recently I was tempted to click on it myself it looked so enticing.
This is a bit of a dangerous article, but after seeing that the advertisements for these types of companies are still all over the place targeting hopeful musicians, and knowing the disappointment left in their wake, I had to say something. It is in no way intended to insult anyone. It is only meant to tell the truth, so you can take that for what it’s worth.
For DIY musicians the old model of recording an album may no longer be relevant. Why make your fans wait, when you’ve spent so much time building that relationship. Release music more often to create more of a buzz, grow as a musician and keep your fans interested.
In a digital world where we have music such as Gangnam Style and ‘Friday’ by Rebecca Black… It’s hard not to observe that the music landscape has drastically changed in the last few decades because of the internet. But, is trying to create the next ‘viral hit’ impacting on the quality of the music of today?
Do you ever feel like modern society is like a million screaming kids with A.D.D. unleashed at a Chuckie Cheese?
We’re just bouncing off the walls, interrupting each other, there’s no order, we just go and fling ourselves into the next unconsciously interesting experience…
A successful artist was just an artist who did the right things, the right way, and didn’t quit.
I’ve never met a dumb musician. Seriously.
So is it the structure, the discipline, or the determination?
As technology becomes an ever increasing part of our daily lives, the way we interact with the things we label as entertainment evolve as well. Whether substituting regular cable for Netflix or curating a coveted music playlist with Spotify, the consumer is consciously changing the way companies market to them. With the focus of most marketing initiatives shifting from web 2.0 to the era of data collection and mobile, it should be noted that most marketing initiatives and the archaic ways we try to get fans or consumers to engage with the product should follow suit. It’s no longer okay to just have a Facebook page where posts are made on a somewhat normal basis or a Twitter account where a tweet lives for thirty seconds. The shift to mobile and data collection has seen an increase in how fans want to be not only engaged with but to have the content of engagement be compelling.
Defining what exactly is “quality” music is an age-old process that never comes to a conclusion. The music that one person loves, another hates, and vice-versa. But now it’s possible for an artist to use that to their advantage.
Imagine a painting that you really like. Imagine that you see that painting for the first time at an opening in an art gallery (think a fancy, somewhat pretentious art gallery…). You like the image, the colors, the technique, etc. You’re impressed. You love that painting.
It would look awesome in your living room, wouldn’t it? You have a chat with the artist, where she explains the concept and the process behind creating the painting, the materials used, and what it means to her. She tells a bit of her life story, and how and why she became a painter. You have a glass of wine; you discuss the painting with a few more people. They also like it.
Allegedly, Pandora now controls 3.6% of radio listening. This is an impressive figure, but, to me, a disturbing one. We’ve all spent the last few years touting how the Internet has changed music distribution and flattened the playing field so that everyone has equal access to distribution. Traditional terrestrial radio, with ever-shrinking playlists that contain almost new music certainly aren’t designed to appeal to a future audience, they are designed to grasp onto a shrinking past audience.
Every year there’s a rush in the music marketplace after one trend or another, and in the past year it’s been cloud services and the concept of ‘music as water’ subscription services. While the notion of selling music subscription like cable TV may be appealing at first glance, it is proving hard to monetize on for both the companies that launch such services and the content owners who participate in them. There are several reasons why I have always been very skeptical about the future of all-you-can-eat subscription services and cloud service models:
If you’re a musician or in a band that’s trying to get your music out to the world, your website is a valuable marketing tool. Your website helps your fans, bloggers, and journalists find out who you are, what you sound like, and where you’re playing. It’s important that your website contains content for all types of visitors, from fans - current and potential - to booking agents and media outlets. Below are ten essential elements that every band’s website should have.
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(Updated Feb 25, 2014)