There’s a lot of great advice out there about how to book a tour but I haven’t found many things about how to survive on tour. Going out on the road can sometimes be a dangerous affair: long hours on the road with little sleep, many late nights, financial risks, etc. Here are 5 easy tips to remember that can save your band’s tour:
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Entries in band (6)
These days, merchandise sales make up a pretty big portion of most touring acts’ income. The staples of CD’s, shirts, and stickers have become even more important as income from performing has gradually dropped. There are many tips out there of what bands should order and how they should sell their products, but there doesn’t seem to be much on how to get the best possible pricing from vendors, how to calculate prices, or how much product should be ordered before a tour.
Problems: they happen sooner or later.
Every group will go through some kind of major disagreement that could possibly dismantle the band. Huge levels of success won’t solve those issues; in fact, they tend to sharpen those differences even if you are bound my family (just look at the Kings of Leon or Oasis). So how do you handle those problems or minimize the damage?
Here are some tips to reduce the heat of the situation in your band:
If you’re a musician or in a band that’s trying to get your music out to the world, your website is a valuable marketing tool. Your website helps your fans, bloggers, and journalists find out who you are, what you sound like, and where you’re playing. It’s important that your website contains content for all types of visitors, from fans - current and potential - to booking agents and media outlets. Below are ten essential elements that every band’s website should have.
A big part of my blog, How To Run A Band, is to figure out how to actually make money with music. However, I’ve been talking about giving music away for free, buying fancy tablets, and paying for web hosting. If you look at my “financials” page, you’ll notice a downward trend in money for my guinea pig band Shiplosion.
You might have assumed from the title of this article that it would be about techniques of acquiring funding to pay for the overheads of running a band, or exploring where best to invest your marketing budgets. Not today I’m afraid.
Today I’m going to challenge the other side of the coin and suggest that money is bad for your band.
To clarify that statement in more detail, my opinion is that focusing on short-term methods of monetising your music career too early on is counter-productive when trying to build a successful and sustainable music career. The classic example is that by selling your music exclusively on iTunes opposed to offering it to fans free of charge fewer people will consume and share your song.
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(Updated Feb 25, 2014)