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Entries in spotify (34)

Friday
Dec142018

How Spotify Pre-Save Is Leading A Change In Digital Music Marketing

You’ve heard it before: owning and nurturing your own fan base is the key to marketing success. So, how do you enhance that relationship with fans and grow your reach? Offer a VIP experience that ensures they are the first to hear a new album when it drops.

That’s why Spotify released Pre-Save in 2017, a major innovation in online music marketing. With a simple click of a button, fans are able to add unreleased music to their Spotify library, giving them instant access to listen the moment it becomes available. Fans don’t have to worry about missing an exciting new release, and labels get an immediate boost to their streams which makes a big difference to future placement on Spotify.

 

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Friday
Nov302018

Threatin: Fake News, Fake Fans, Fake Reality

The media is full of negative commentaries regarding the Threatin story and to a degree rightly so, but to be fair, hasn’t variations of “hype” been going on since the beginning of the music industry? Not to mention PR stunts. Had Threatin played to clubs at least partially full of fans to see him, it would have been a success, and no one would have been the wiser for it. We simply would not have heard about it, and it would just be another industry story known to a small group of friends. Inflated stories and skewed realities are the ingredients to the legends of rock n’ roll. According to Wikipedia, Rick Rubin’s early band The Pricks “…biggest claim to fame, was being thrown off the stage at CBGB after two songs for brawling with the heckling audience. These hecklers were friends of the band instructed to instigate a confrontation so as to get the show shut down and create a buzz.

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Wednesday
Aug292018

Crash Course On Using Spotify And Other Streaming Services - For Independent Acts

The subscription-based music streaming model of Spotify and others – at the moment – makes it extremely unlikely for independent artists to make any significant money from sales of their music directly via those services.

It’s still also yet to be proven as a viable business model in itself, even after hundreds of millions of pounds invested in it. However, subscription-based streaming (although it will change and evolve) is here to stay, for the foreseeable future.

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Monday
Aug272018

How To Get Your Music Featured On Spotify Playlists

This guest post by Lisa Occhino originally appeared on the Bandzoogle Blog 

Stream counts are a big indicator of success on Spotify, but there’s another factor that plays an enormous role: the number of times your tracks have been added to playlists.

According to BuzzFeed, one out of five plays across all streaming services happens within a playlist, and that number continues to grow. Half of Spotify’s global users listen to human-curated playlists (as opposed to algorithmic playlists), which generate more than a billion plays per week.

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Saturday
May052018

Streaming Is Killed The CD - And It's OK

Earlier this year, US-based supermarket chain Best Buy announced it will no longer carry music on physical support - CDs, mostly - due to its dwindling record sales. According to sources speaking to Billboard Magazine, the chain was making a mere $40 million a year from record sales, a sum that’s apparently too small to carry on. Best Buy plans to completely eliminate CDs from its stores by July 1st, the sources say, but it will continue to sell vinyl for at least two more years (albeit it will likely move them next to the turntables it sells).

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Monday
Apr232018

8 Reasons Why Artist To Fan Social Apps Work

The big social networks should be seen as the top of the funnel in converting your followers into dedicated fans. Here are the top 8 reasons you should use a GigRev Powered direct-to-fan micro-community platform to build a digital fan club and bring fans closer.

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Saturday
Mar242018

How To Get Your Music On A Spotify Playlist (From A Band That Has)

How you get your music on a Spotify playlists is a hot topic. Most people expect there to be a simple, golden bullet solution. Who can I pay? Who do I email? From experience, the reality is quite different. In this article we’ll tell you the approach we took with The Daydream Club, an independent artist that has amassed over 40,000,000 Spotify plays and regularly attracts between 500,000 and 1,000,000 streams per month.

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Wednesday
Aug022017

5 Ways To Get On A Spotify Playlist

You’re ready to get on a Spotify playlist, right? But how do you do it when you have no followers, no connections, and you don’t know the first thing about how to make it happen.

I’m the queen of trying to find loopholes when everyone else says it can’t be done. Official Spotify playlist curators are unbelievably elusive and well guarded. They are also not the only way to make your way onto a playlist.

Below are five ways to get your song onto a Spotify playlist starting with two that essentially have no barriers and ending with the official playlists that require more strategy and savvy.

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Wednesday
Feb242016

Spotify: The Music Industry’s Life Support?

Recording Academy president Neil Portnow, does not believe that Spotify is out for anyone, but themselves. On Grammy night Portnow took to the stage to aim shots at music streaming services for making less-than lucrative deals with artists and musicians. Neil Portnow said, “Isn’t a song worth more then a penny?”

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Wednesday
Feb032016

Spotify Remains King, But Until When?

Spotify’s acquisition of Irish startup Soundwave just goes to show that it remains the ringleader of the music streaming niche. The company is fast-expanding amid the growing competition in the sector, seemingly leaving competitors Tidal, Rdio, and Pandora behind its shadows.

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Monday
Jan112016

Jason K Ventura’s Music Industry Predictions For 2016

  • The streaming business model will change across the board. The new models will have fairground for artists and labels alike.
  • Due to royalty rates and a rebellion of artists, streaming services will be forced to put limitations on music catalogs.
  • With prices at an all time low and stagnant music sales, touring will continue to be a cash cow for the music industry. Yet again, touring will be the bread winner this year.
  • Click to read more ...

    Monday
    Dec282015

    Pandora’s Box

    Pandora’s CEO Brian McAndrews was featured in an article in Business Insider. McAndrews conjugates a story about a music industry executive that spoke to an undergraduate class of students at one of the top universities in the country. He never mentioned who the executive was or what university; to me the story was just that, a story.

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    Thursday
    Nov052015

    5 Ways To Integrate Playlisting Into Your Digital Marketing Campaign

     So you have a new track and you’re ready to release it. Great work! What’s your game plan?

    There are many marketing avenues for you to map out before you’re ready to release, and each one is just as important as the next. In fact, it’s the decisions you make right now that will either launch your career to new heights, or simply simmer away into obscurity.

    Out of the many avenues you are strategizing when it comes to launching your song, one you must consider spending some time on is the phenomenon of Playlisting - which simply refers to a list of songs compiled to represent a certain mood, genre, or event. Playlists are how music fans are discovering most of their new music these days, thanks to the current boom of streaming services like Spotify, Rdio, Deezer, Songza, and Pandora. In fact, Spotify users find, on average, 26 new artists a month through the platform. That’s pretty cool.

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    Wednesday
    Aug192015

    Spotify's Clout

    By Spencer Ritchie from Berklee’s Music Business Journal, thembj.org.

    In the last four months three new streaming platforms were launched: Apple Music, Tidal, and Google Play Music. Others, among them YouTube, Deezer, and Rdio, still compete for market share. The Freemium camp, with Spotify, Google Play Music, and Pandora, collects revenue from advertising & subscriptions. The Premium camp, with Apple Music and Tidal, produces receipts exclusively from paid memberships. Spotify is the very embodiment of Freemium, and the release of Apple Music will undoubtedly be a big challenge—coming, as it does, from the largest company in the world, with a remarkable market cap of more than $700 billion.

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