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Entries in spotify (44)

Wednesday
Apr272022

Bands would need 11 BILLION Spotify streams to match the value of their vintage merch

There’s a huge demand for original, vintage band t-shirts, with over a quarter of a million people (276,200 in January) searching for band tees every month. But why? And what puts certain bands in such favour for the real deal? 

Well, for starters, the industry has changed. Merch’s role within music has become more important, as smaller artists need more support than just a stream to make a profit.

To take a deeper look at the changing state of music, Everpress has sourced monthly search volumes for band t-shirts (for example, ‘nirvana t-shirt’) and multiplied this with the t-shirt selling for the highest price (for that band) on eBay.

Which bands could be making the most from selling vintage t-shirts?

Nirvana could be making the most profit off of their vintage t-shirts, with potential earnings of up to £32,110,620, thanks to the 8,500 monthly searches for ‘nirvana t-shirt’ and their high resale value.

Following closely is the Rolling Stones, with their potential earnings coming in at over £27 million. Despite a far lower monthly search volume for their original merch (3,600), the potential resale value was much higher, with the highest item selling for just under a whopping £8000.

While the top two are definitely in a rat race for the highest potential earnings, the gap grows considerably beyond this point. 

Rounding off the top 5 are Metallica, Led Zeppelin and Iron Maiden, with potential earnings of £5,543,454, £4,533,264 and £3,625,000 each. 

How the money-making machine has changed in music

With CD sales reducing by 27% annually between 2018 and 2020, artists can no longer rely on sales to make a profit. 

Streaming services like Spotify don’t help either, with artists only making 0.0028 pence per stream on average.

Nirvana, the table topper, would need over an astounding 11 billion streams (11,468,078,571) a month to match their potential earnings from their vintage t-shirt resale.

This is closely followed by The Rolling Stones, needing 9,714,137,143 streams to equate their potential earnings.

The rest of the top five bands would also need over a billion streams, too. Metallica, Led Zeppelin and Iron Maiden all needed 1,979,805,143; 1,619,022,857; 1,294,642,857 respectively.

Are modern artists missing out?

Streaming culture means modern artists rely more on merchandise as a money-making scheme, with some charging hundreds on the initial sale.

The highest potential earnings of a modern artist from merch resale is Eminem, with £576,000 - still over £31 million (31,534,620) lower than that of Nirvana.

This is followed by Billie Eilish and Travis Scott in second and third place, with potential earnings of £530,000 and £323,840 each - 5032 and 1611 per cent lower than their silver and bronze counterparts, the Rolling Stones and Metallica. 

Is there a ‘gender pay gap’ in music merch?

Out of the top 50 groups (with the highest search volume for band tees) only two included female musicians - Fleetwood Mac and Bikini Kill. 

Everpress’s findings show that the ‘gender pay gap’, in terms of music merch is, £30,732,508 (126% difference)(Fleetwood Mac v.s Nirvana).

Amongst the women, only one group could earn over £1 million from vintage t-shirt resale. Second place Blondie, were only able to earn £304,000 - barely chipping at the armour of their silver podium counterpart, The Rolling Stones (who could make as much as £8,8155 per cent more).

No other women-fronted group reaches the £100,000 mark, with third-place ABBA able to earn just £45,000 from their vintage t-shirt resales.

Alisha, music sales lead at Everpress, commented:

“Anyone can become an ethical listener. By using more fairly weighted streaming platforms, you can help artists keep creating things for you to enjoy. 

“Right now, the music industry (like so many others) operates under the might of late-stage capitalism, leading to unethical streaming platforms and bootleg merch skimming the money that artists need to make music and huge corporations sliding in to take whatever they can too. 

“At Everpress, we’re partnering with Bandcamp. This means smaller independent artists are now able to sell their merch through Bandcamp, cutting out the powerful organisations that profiteer from creative minds and giving the control back to the artists.”

Bands would need 11 BILLION Spotify streams to match the value of their vintage merch

Saturday
Oct232021

Grassroots music is reaching crisis point, can media be the saviour?

Covid19, Brexit and Apple Privacy changes have collectively caused the perfect storm battering musicians like never before. The combined effect has left the grassroots music scene teetering on the brink of crisis.

In case you’ve been under a duvet, here is a quick recap of what’s been happening.

Brexit makes the European tour a near impossibility

Click to read more ...

Monday
Jul052021

Who were the “Lockdown Winners” on Spotify?

With touring and live events at a standstill from April 2020 to April 2021, both musicians and audiences turned to streaming. Music research and analytics platform Viberate looked into the numbers to pinpoint the artists who made the most of the situation on Spotify.

Click to read more ...

Monday
Apr052021

How Soulful, Storytelling Songwriters get on Spotify

If you are a songwriter, a soulful, truth-telling, musical storyteller, you may not have skills or interest in music production software and technology. 

Sitting at a computer feeling frustrated with a software program, is not your vibe — when you could be playing guitar and writing songs.

Most articles about “How to Get Your Music onto Spotify,” tell about uploading music and cover art. 

Click to read more ...

Tuesday
Jan052021

Did Spotify Purge Indie Artist Music January 1, 2021?!?

Several clients of mine have brought this to my attention, so I thought I would address it here.

It appears that on January 1, 2021, Spotify enacted a massive, global takedown of music from thousands of independent artists. Upon information and belief, some 750,000 songs were removed, the vast majority of which appear to have used Distrokid for distribution.

Click to read more ...

Friday
May012020

Mixonset - Award-Winning Lazy DJ App

Award-winning startup, Mixonset has launched their iOS app on the App Store, letting you instantly mix your Spotify playlists like a DJ.

Mixonset launched its AI DJ app on the App Store. Mixonset is the “app for lazy DJs” to instantly generate beat-matched music mixes wherever they go.

Click to read more ...

Wednesday
Oct022019

Streaming Service Pays Per Stream

The ways in which music streaming royalties are paid can be confusing even to industry insiders, and formulas vary from company to company. I thought that this graph could help anyone looking into understanding just how many streams it would take for a song to become profitable in the streaming industry.

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Wednesday
May222019

Find Your Fans: Using Data To Analyze Your Audience

Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience.

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Monday
May062019

How Many Spotify Streams Do You Need To Afford An Iron Man Suit?

You Need To Get 2,521,621,250,000 Streams On Spotify To Buy An Iron Man Suit. That is according to this Spotify Song Streaming Calculator.

It’s not a secret that musicians are paid very little on popular streaming services like Spotify, Pandora and even Apple Music. The pay is so little there are even rumblings of a potential “Musician’s Union,” as reported by Rolling Stone.

Click to read more ...

Wednesday
Jan232019

Why Spotify Is A Win For Artists And Listeners

We have been hearing about Spotify and how it’s evil and unfair for a few years now. The thing is, it is the number one used streaming app and my personal belief is that it is simply the best one out there right now. There are a couple of main points that I was to discuss, so let’s get into it.

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Friday
Dec142018

How Spotify Pre-Save Is Leading A Change In Digital Music Marketing

You’ve heard it before: owning and nurturing your own fan base is the key to marketing success. So, how do you enhance that relationship with fans and grow your reach? Offer a VIP experience that ensures they are the first to hear a new album when it drops.

That’s why Spotify released Pre-Save in 2017, a major innovation in online music marketing. With a simple click of a button, fans are able to add unreleased music to their Spotify library, giving them instant access to listen the moment it becomes available. Fans don’t have to worry about missing an exciting new release, and labels get an immediate boost to their streams which makes a big difference to future placement on Spotify.

 

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Friday
Nov302018

Threatin: Fake News, Fake Fans, Fake Reality

The media is full of negative commentaries regarding the Threatin story and to a degree rightly so, but to be fair, hasn’t variations of “hype” been going on since the beginning of the music industry? Not to mention PR stunts. Had Threatin played to clubs at least partially full of fans to see him, it would have been a success, and no one would have been the wiser for it. We simply would not have heard about it, and it would just be another industry story known to a small group of friends. Inflated stories and skewed realities are the ingredients to the legends of rock n’ roll. According to Wikipedia, Rick Rubin’s early band The Pricks “…biggest claim to fame, was being thrown off the stage at CBGB after two songs for brawling with the heckling audience. These hecklers were friends of the band instructed to instigate a confrontation so as to get the show shut down and create a buzz.

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Wednesday
Aug292018

Crash Course On Using Spotify And Other Streaming Services - For Independent Acts

The subscription-based music streaming model of Spotify and others – at the moment – makes it extremely unlikely for independent artists to make any significant money from sales of their music directly via those services.

It’s still also yet to be proven as a viable business model in itself, even after hundreds of millions of pounds invested in it. However, subscription-based streaming (although it will change and evolve) is here to stay, for the foreseeable future.

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Monday
Aug272018

How To Get Your Music Featured On Spotify Playlists

This guest post by Lisa Occhino originally appeared on the Bandzoogle Blog 

Stream counts are a big indicator of success on Spotify, but there’s another factor that plays an enormous role: the number of times your tracks have been added to playlists.

According to BuzzFeed, one out of five plays across all streaming services happens within a playlist, and that number continues to grow. Half of Spotify’s global users listen to human-curated playlists (as opposed to algorithmic playlists), which generate more than a billion plays per week.

Click to read more ...