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Entries in facebook (26)

Thursday
Dec192013

Can't Buy Me 'Likes'

I’ve become very fond of Craigslist.

Searching for players, gigs, and gear, somewhere between my first cup of coffee and a cleaner pair of underwear, I feel like I’m going to need a pair of bunny slippers and a robe this winter in order to fully realize my out of work potential.

I stay in the musician section for the most part, but even those ads are littered with nerds, real-estate agents and date rape enthusiasts. It’s a great place to be if you’re a “serious”, “drug free”,  22 year old female vocalist with your own equipment. And it’s as close as I’m ever going to get to Reality TV.

The searching, however, has paid off.

Click to read more ...

Tuesday
Apr092013

Going Nowhere – The Pitfalls of the “Facebook Band"

Today I want to talk about what I call “Facebook bands”. This isn’t a term, of course, for every artist on Facebook (some are fully professional and use the site extremely well), but rather a term to describe those who misuse Facebook in predictable and typical ways, dooming themselves to stay on Facebook permanently without any outside exposure. Self-imposed social media prison.

Click to read more ...

Monday
Apr012013

6 Shocking Reasons Your Facebook Fans Aren’t Engaged [Part 1 of 2]

This article was co-written by Jon Ostrow and Ariel Hyatt

Last week, we discussed some major obstacles that are stopping your effective growth on your Facebook fan page.

Facebook is making it almost impossible for the non-advertiser to create effective engagement, but there is no doubt that there is also human error involved as well. Take a look at last week’s article for a full breakdown.

The reaction from that article made us realize something…

Click to read more ...

Tuesday
Oct162012

3 Ways to Convert Facebook Engagement from a Profile to a Fan Page 

Last week I explored the answers the all-to-commonly asked question of ‘why do I need a Facebook fan page if I already have a Facebook personal profile?’. And while I hope that got through to some of you who hadn’t yet made the move to a fan page, there is still another question that needs to be addressed, which is: “Once I have a fan page and have invited all of my friends to join me there, how to I continue to convert fans, and ultimately the engagement, from my personal profile (that has hundreds, if not thousands of friends engaging with me) to a fan page with little-to-no existing engagement?” This is an incredibly valid question, but in all honestly isn’t an easy one to answer (especially with FB changing their own rules on a monthly basis for how posts are seen by your friends and fans), so let’s take a look at a few simple ways that can become an important part of a long-term strategy to convert fans and engagement from your personal profile to your fan page:

Click to read more ...

Monday
Oct082012

3 Critical Reasons Why a Facebook Profile Can’t Replace a Fan Page

Quite often, we at Cyber PR® have musicians who approach us with the same questions: “I don’t have a Facebook fan page, but I DO have a personal profile and everyone tells me I need to get a fan page. Why do I need a fan page if I already have hundreds of friends on my personal page?” This is a very common scenario for independent musicians and unfortunately a personal profile just won’t cut it as an asset in your overall arsenal of marketing tools. While I’m sure we could come up with dozens of reasons to avoid using a personal profile as a marketing tool rather than a fan page, there are 3 critical comments to a fan page that I’d like to shine a light on:

Click to read more ...

Monday
Jun252012

How To Make Your Facebook Timeline POP!

There is a fabulous feature that will help you highlight the things that happen throughout your life an career that you would like to post onto your Facebook Page.

This is a phenomenal tool for going back in time and recording important things in the history of your personal life, your band life, or anything you would like to have highlighted.

For artists that have histories with other bands this is doubly amazing because you can go back and create milestones for practically anything, and really build your story.

Click to read more ...

Monday
Apr022012

New Ways to Think About Facebook Timeline for Bands

The Facebook timeline requirement for pages has been looming for a while and now that it is a requirement, many artists have been wondering how to take advantage of the new features. While I won’t go into the detailed steps about it (there are plenty of other blogs that do that), I did want to offer some unconventional advice. Creating a niche marketing approach through a unique experience for your fans is the best way to grow your audience organically. 

Here are some of my tips:

Click to read more ...

Monday
Mar122012

Why Play on the Facebook Freeway? Meet Me In My Inbox Instead.

I live in my inbox. Don’t you?


It’s like this. I sit down at my computer, or I pick up my smartphone. First thing I do? I check my email. There I go. I just went into my inbox. I’m at home and I’m greeting people or sending them away.
I like to keep my inbox clean and tidy, just like my real home. Okay, there’s a bit of dust and some dirty socks kicking around. But generally, I keep the place in order because I live there.

Click to read more ...

Saturday
Mar032012

MusicThinkTank Weekly Recap: Facebook's Timeline & More

Wednesday
Feb292012

Musician's Arsenal: Killer Apps, Tools & Sites - Facebook's Timeline

It’s a big day today, folks, and the office is all a buzz about the exciting new Facebook developments. What Facebook developments, you ask? What!? You haven’t heard??? Timeline has arrived in full force and is now available for brands! Timeline has been received with resistance by some users (but what Facebook update isn’t?), so this may not be music to everyone’s ears. But as far as bands and brands are concerned, this is a powerful move. I tend ramble on a lot at the beginning of these posts, but I’m pretty excited about Timeline, so I’m jumping right in here.

Click to read more ...

Wednesday
Oct052011

What Artists Should Know About ReverbNation's Promote It

Running a Facebook ad campaign is confusing. You bid for ad placement, but the price you pay bears little relation to your bid. What’s the difference between reach and social reach, connections and clicks, CPC and CPM? More importantly, is there any way to tell how many people played, downloaded, and shared your song, or signed up for your mailing list? (answer: no, there’s not)

ReverbNation’s new Promote It tool addresses those shortcomings, and then some. You pick a song, photo, and budget, and it automatically generates dozens of optimized Facebook ads based on past Promote It campaigns, and continually optimizes your campaign based on the performance of those ads. New fans click through to customized landing pages that track not just clicks and likes, but plays, downloads, shares, wall posts, and mailing list signups. As I’m quoted as saying in the press release, “It’s the ultimate ‘set it and forget it’ fan-making machine!”

I was invited to try it out and provide feedback during the beta period, and I’m flattered that some of my suggestions made it into the final product. So far I’ve run six campaigns. Let’s walk through the creation and performance of my latest and most successful one.

Click to read more ...

Thursday
Sep222011

Music Marketers FAQ – What's most important as a promotional tool: Facebook, Twitter, or YouTube?

I’m continuing the Music Marketing Experts FAQs where my favorite gods and goddesses of online marketing and Social Media promotion share with me the questions they get asked the most by musicians.

 

What’s most important as a promotional tool; Facebook, Twitter, or YouTube?

Click to read more ...

Monday
Jun132011

One Easy Way to Sell and Share Music on Facebook

This past week — completely by accident — I discovered a surprising way to use Facebook to share and sell music. I’m sure some of the more astute Music Think Tank readers already know about this, but I bet most of the musicians who browse these pages have no clue. So as an author, teacher and fellow musician, I feel a duty to pass on this valuable tip. What’s this all about? Well, if you’ve used Facebook at all, you know that the site allows users to easily upload and share photos and videos. That’s great. But there’s no built-in mechanism to easily share audio files — meaning your music!

Click to read more ...