Connect With Us

Enter your email address:

Delivered by FeedBurner

 

 

• MTT POSTS BY CATEGORY
SEARCH

 

Entries in Facebook (40)

Tuesday
Mar202018

How To Partner With Your Venues And Promote Like A Pro

It’s tough. We have to work. And for some of us, gigging is the only or main source of income we’ve got. So when something is funny with the money (not funny “ha ha”, but funny “heck naw”), it could get a little stressful. But, just for a second…

What if we thought of our venues more as PARTNERSHIPS vs. PAYDAYS? What if we took some time to focus on some cool things about the club in addition to our expectations of them? 

Click to read more ...

Tuesday
Mar202018

Artists & Musicians Are Wasting Time With Social Media

The web is a flutter with news and panicked updates on the decline of Facebook media reach. They saw organic reach drop 52% in 2016 and engagement for brands drop by over 20% from January to August in 2017. Add to that declarations of “Organic reach on Facebook is dead” from this year (2018) and you can see why anybody who’s not pumping copious amounts of cash into the platform’s paid reach and advertising system is wasting their time.

Click to read more ...

Monday
Mar052018

In Defense Of The Facebook Group: Fostering Community And Engagement In Music Through Connections Online 

In addition to the industry as a whole, Facebook also has a part in our personal connections to music – both in our local communities and music scenes and across the globe. And, one of the easiest ways to connect and interact with like-minded people on Facebook is through groups. For example, you may, like myself, be a member of the emo group Americ anFootballposting.  
 
The very existence of groups like these provides several benefits to musicians, fans, professionals, and hobbyists alike. They help foster a sense of community within the scene, increase engagement with music, and allow people to do what they’re ultimately on this planet to: make connections. 

Click to read more ...

Monday
Mar052018

Social Media And The Music Industry: How Is Online Sharing Changing The Game?

It’s no secret that digitization is proliferating into almost every corner of our lives. We can order our groceries delivered, communicate in an instant with someone halfway around the world, and yes — share a song with our Facebook friends and other social media followers whenever we want, introducing an entire audience to music they might never have experienced.

Click to read more ...

Wednesday
Feb142018

40 Ways Bands Can Use Social Media To Increase Engagement At Shows

If you’re a musician, you’re probably using social media in some way to promote your music, invite people to shows, and stay in touch with your fans. We do this so often, we end up going through the motions of engagement without thinking about how the activity affects our SMARTER goals or how we can apply some more creativity to these tools.

Click to read more ...

Monday
Jul172017

How To Drive More Traffic To Your Music Website

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

So, you’ve put a lot of time and effort into building a stunning band website, but after the initial rush of traffic and congratulatory comments from your friends, now it’s just sort of… sitting there. Why aren’t potential new fans and industry folks finding it?

It can be disheartening to wake up to double- or single-digit website stats every morning, and countless independent musicians run into the same problem — but fortunately, there are plenty of solutions.

Here are some of the best ways to drive traffic to your music website that you can start putting into action today!

Click to read more ...

Wednesday
Mar012017

Are Facebook Ads Worth It? 

Facebook launched on February 4, 2004. For those of you keeping score at home, that means it has been a part of our lives in one way, shape, or form for over a decade now. Facebook has gone from being a social media network accessible to a minimal number of college students, to the social media giant that it is today. I don’t know about you, but whenever I want to check out a new business or product, one of the first things I do is check Facebook to see if they have a page.

Click to read more ...

Monday
Feb062017

6 Tips For A Successful Album Release

This article appeared first on Reberb Nation.

You’ve put in the work, slogged through all the rewrites, did all your mastering, and now it’s album release time. You have a show booked within the next month, so logic states you should make it the record release show and your official release date. Not so fast. If you’re looking for more exposure on your music beyond the traditional friends and family who come to every show, you need to be strategic. Your band is your business, and like any successful business you need to create a plan for your album launch. If you’ve invested your time and money into the recording, don’t you want to make sure it’s heard by as many people as possible?

Below are considerations we make for every album launch to insure the greatest likelihood of success, and they form a blueprint any artist can follow.

Click to read more ...

Monday
Sep262016

Social Media Marketing For Musicians: How To Get More Fans With Facebook

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

No matter who you are, where you live, or what kind of music you play, we all share a common goal: To find fans and build a fanbase.

There are many ways to get more fans online, but we’re going to focus on the low hanging fruit. The big blue-and-white F-word at the top of the social media food chain: Facebook.

Click to read more ...

Monday
Jun272016

Entrepreneurial Muscle Building: A Musician's Go-To Guide

You are an artist. You make music that can make people dance, smile or cry. This is your gift. For good or for bad, though, there is another layer to the music industry that defines whether or not your music will be heard. Business is an undeniable truth of the music industry and it is in your best interest to develop some solid entrepreneurial skills that will get your music in front of the biggest and best audience possible.

Click to read more ...

Friday
Jan152016

Facebook Is Cracking Down On Event Invites – Here Are 4 Ways To Maximize Your Reach

This article originally appeared on the Sonicbids Blog

Considering how heavily we rely on Facebook to promote shows, it’s crucial we stay up to date on the platform’s event policies so we can beef up the reach of our events as best we can.

The latest update on Facebook’s event invite policy states that users can only invite up to 500 people each, but if “a large number of invites” aren’t responded to on a regular basis, you’ll be limited to even fewer for “a short period of time.” People who organize a lot of shows – ahem, me – may find themselves with a cap as low as 50, a frustrating hindrance on the ability to promote an event without paying for it.

Click to read more ...

Monday
Nov022015

10 Reasons You're Not Getting More Followers, And How You Can Change The Situation

Growing your following on social media is an important part of your social media strategy, whether you are a seasoned veteran or just starting out. If you’re finding that your number of followers is just not going up, take a look at this checklist and decide if there are any holes in your strategy.

Click to read more ...

Thursday
Sep112014

The Cyber PR Guide to Creating an Effective Music Marketing Plan (Part 1 of 3)

Happy almost end of summer ya’ll!  WE are in total denial that it is almost over BUT we are clear that it’s time to get back down to work.  In this 3-Part series Chris Hacker breaks down how to begin to build an effective log-term plan.  Enjoy this post.  Love, Ariel @CyberPR

Chris Hacker here, I lead the Marketing Plan team at Cyber PR® and really enjoy working with our artists who are in diverse genres and in all stages in their careers.

Over the years I’ve seen the same problems occur again and again. An artist will call us up looking for help promoting a new album that they’re planning on releasing in a few weeks or less! And often their only plan is just to hire a publicist. It completely baffles me that an artist will work so hard on an album, spending hours and hours writing songs and practicing these songs and then spending large sums of money recording, mixing and mastering, only to rush the release without being ready and having a complete plan in place. Especially in today’s saturated climate where even small music blogs are getting inundated with hundreds of emails a day from artists looking for coverage, just making an album and then wanting to “get some press”, is not enough of a plan. An artist needs to be working many different angles and taking many different approaches to get seen and heard.

Click to read more ...

Wednesday
Jul092014

Swimming Upstream

Since releasing my first digital album back in 2002, technology has played a crucial role in the distribution of the music I create. At that time, CDs were still the way folks listened to music but sales were definitely well in decline. Napster had scared the crap out of the music industry and was shut down for good. Mp3s were all the rage and there were these things called iPods that were changing the way people consumed their favorite songs and albums.

Thanks to archive.org and Creative Commons, I was able to distribute my music free of charge to my listeners without fear of the music being used for commercial purposes. I’d release a concept album that could be downloaded and enjoyed around the world. At the time, this was a novel idea for an independent artist.

 

Click to read more ...