Entries in diy musician (9)
Facebook launched on February 4, 2004. For those of you keeping score at home, that means it has been a part of our lives in one way, shape, or form for over a decade now. Facebook has gone from being a social media network accessible to a minimal number of college students, to the social media giant that it is today. I don’t know about you, but whenever I want to check out a new business or product, one of the first things I do is check Facebook to see if they have a page.
The day has finally come. You’ve been practicing hard, laying down vocal track after vocal track, and finally got your drummer to play with a click. Recording an album can be one of the most rewarding, but most difficult processes a band goes through. Now that the album is finally in your hands and ready to go there’s only one thing left to do, plan your release show!
Not so fast.
You’ve put in the work, slogged through all the rewrites, did all your mastering, and now it’s album release time. You have a show booked within the next month, so logic states you should make it the record release show and your official release date. Not so fast. If you’re looking for more exposure on your music beyond the traditional friends and family who come to every show, you need to be strategic. Your band is your business, and like any successful business you need to create a plan for your album launch. If you’ve invested your time and money into the recording, don’t you want to make sure it’s heard by as many people as possible?
Below are considerations we make for every album launch to insure the greatest likelihood of success, and they form a blueprint any artist can follow.
Being in a band can be a lot of fun, but it can also be overwhelming and stressful. There isn’t any tried and true manual which describes every step you’ll need to take to find success, but there are tips and tricks. How do you know if you’re doing everything right? Here are a few ways to know if you’re actually sabotaging your PR success. Have a sit down with your bandmates and see what has to change.
I’ve had many a band come to me thinking they could overcome the one major factor that determines whether their band will be covered.
What’s that factor? Timing.
When you are unknown band, you are already faced with the major challenge of no one knowing who you are. As a result, you have to give extra benefits in them covering you. You need to stack as much as you can in your favor. And timeliness is the best way to do that.
Here’s a few ways you can maximize timeliness.
After working in the music industry for over 20 years, I can tell pretty quickly a few surefire signs a band is getting in the way of their own success. Ultimately it all starts with a victim mindset that pervades every decision made and how the band interacts with every opportunity.
Henry Rollins wrote a book in 1994 entitled “Get In The Van,” which encourages young artists to put aside previous concerns and take a risk by starting their music career. However, he may have missed the part about when the van flips over… literally. It’s not uncommon for a vehicle accident to happen to bands on tour in fact, The Early November did it within their first two weeks of their first official tour - and look where they are now. So, the he question arises - what are the best ways to prepare, avoid, and handle such situations?
Bands often come to me while they are in the studio with a clear idea they would like to release their album within a few months. However, without a finished product this is rarely a successful strategy. I’ve even seen a few bands announce their album release date on social networks and then have to retract that date, due to a variety of circumstances.
These are three reasons why you shouldn’t announce your release date before you have a finished product.
Recent Popular Content
(Updated January 13, 2016)