As of a few days ago, you can now add 6 second videos to your tweets to spice them up a little bit. The start-up company Vine makes it incredibly easy to create and share bite-sized videos that have a lot of potential in the music marketing world.
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Entries in Twitter (18)
Twitter offers one of the most widely used APIs (application platform interface)) in the world, allowing other businesses to create apps that will heighten the experience of using the Twitter platform. Among these apps are games, tracking apps, picture apps, and also apps that will better your chances at engaging a larger pool of people.
There is an app out in the ether right now called Tweepi. It has been around for a little less than a year and is still evolving, but it has found a place as the Twitter janitor and also the Twitter stat machine.
Do you used Linkedin? If so, Linkedin Groups is a great feature to network and get to know professionals in industries beyond your current circle. It’s also a great way to promote your own professional skills, whether those are in music, marketing, movie making, or anything else.
As a member of nearly two dozen Linkedin Groups, I almost always see the same top post in every group: a callout for members to post their social media sites in a discussion group and to encourage those individuals to follow one another. The reality is that it doesn’t work.
How often do you see people posting, maybe even posted something yourself and then followed through by looking at each of the few hundred comments to check out each person’s page? Even the people who start these groups don’t see a substantial increase in their numbers (they usually have far less followers than comments on that thread).
So how do you get real followers?
Buying Facebook or Twitter Followers
There are several companies out there that offer services where you can buy “real” followers on Twitter, Facebook, and Tumblr. Other services sell “real” views on YouTube videos or plays on Sound Cloud. For nearly every social media site available, there are services that claim to boost your reach, increase your followers, and give you more credibility by increased views.
How They Work
Follower services are driven by bots. In other words, they are fake accounts generated by a system that is only programmed to follow, watch a video, or listen to a song. Often times, the followers will be from other countries, only speak in a foreign language, and the names/photos will be obviously fake. While these sites claim that what they are offering is completely legitimate, nearly every social media site strictly prohibits buying followers and it can result in the suspension of an account.
It’s impossible to be liked by everyone. No matter what you say or do online you risk the potential of offending someone (or even just rubbing them the wrong way). But for a musician, writer, photographer or anyone in the creative arts it can get even worse. Your soul, your art, is on display… available for anyone to rip it to shreds.
Enter the world of The Haters. The Trolls. The Vociferous Nerds hiding in their parent’s basement behind a bag of half-eaten cheese doodles, whose job is to make everyone they encounter online feel worthless.
Picture this: one day, a company comes out of nowhere to introduce a service that renders Twitter obsolete. Overnight, all of those hours you spent cranking out tweets are useless. Or are they?
Let’s face it: Twitter is not so much about our follower counts, retweets, or mentions. Those are just numbers. Here’s the real deal: Twitter prepares us for the future by teaching us valuable, real-world skills.
So even if Twitter dies tomorrow, here are the five most important skills we can learn from it.
In Defense of 1,000 True Fans Part XI – Marian Call Leveraged Twitter to Tour 50 States & Returned w/ Money in Her Pocket
Since Spotify’s US launch and the F8 announcements, a major sea change is underfoot. I have been following some of the most important and lively conversations about the meaning of all of this for independent musicians everywhere.
I don’t have much to say about it all (yet) but my knee jerk reaction is to revert back to the basics. As things get more and more complicated and as artists are being included on platforms that will yield them smaller fiduciary returns, it is more necessary than ever to remember and practice core marketing principals. I am strongly reminded of their necessity of the basics when I look at this from a global perspective.
I just returned from Scandinavia where most everyone still refuses to use Twitter and the people I met and spoke to mostly believe that email newsletters = SPAM.
I’m continuing the Music Marketing Experts FAQs where my favorite gods and goddesses of online marketing and Social Media promotion share with me the questions they get asked the most by musicians.
What’s most important as a promotional tool; Facebook, Twitter, or YouTube?
If you continually follow new people on Twitter, you will quickly get a couple hundred (to thousands) of people you are following, and your Twitter timeline will move way too fast to stay up-to-date with. Worse than that, you will have lost context of who all these people are that you decided to follow. Here’s how to stay organized:
Two months ago, I began implementing Ariel Hyatt and Carla Lynne Hall’s strategy to increase my Twitter following, as laid out in their book Musician’s Roadmap to Facebook and Twitter. The basic idea is to follow potential fans in the hope that they will follow back. I discovered that the more selective I am in choosing who to follow, the more likely I am to connect with people who may become genuine fans. I’ll share my process and results below.
Do you or your band have a daily online routine? You better. At the speed this world moves you can’t afford to miss even one day of what is happening. Your competition is not sitting still, so you better be out there. But as a band you have to find a balance that is not going to hinder your ability to be a band. You need to write, rehearse, record, perform… if you don’t do any of those things, being online won’t mean much.
So I thought I would take a look at my daily online routine and maybe you can apply to it your routine.
10 Things Every Musician Should Do Online Every Day
1. Quick Email Scan. – When you wakeup, you’re a band, so whatever time of the day this might be is fine. Grab your iPhone or smartphone and do a quick scan of your email for anything important or urgent. Respond to those very urgent emails right away. You will know what they are when you see them.
Even though Twitter adds millions of new users each month, it still feels like Twitter can’t tell users what Twitter is - in fifty words or less!
The best way to discover what’s new in your world…
The what, why and how of Twitter is as confusing as it has ever been. Since the music industry is one of the first industries to heavily embrace Twitter, I asked some industry friends the simple question: “What is Twitter?” Their answers and my answer are below. Please contribute to the conversation by answering “What is Twitter?” as a comment.
Given that it’s pretty much dormant (and we never did much with it in the first place), I’m always surprised to see our MySpace page show up as one of the top three results whenever I do a vanity Google search for my band. I was curious to see the Google rank for the MySpace pages of well-known artists and conducted a quick search experiment last week. It wasn’t exhaustive — I just started with some of the bigger “indie rock” names of the past decade and threw in a handful of classic rock acts as well. Also, for band names of more than one word, I didn’t put quote marks around the full name, I just typed the band name and hit return, figuring that’s what most people would do when conducting a search.
For most of the acts, the Google Music Search player appears at the top of the results (no surprise there). And in almost every case, the band’s MySpace page was one of the top five search results. Of the 10 other artists I conducted searches for, Led Zeppelin was the only one where a MySpace page wasn’t one of the top 10 search results. Facebook only made two top-10 appearances (one of which was a search for my own band), though it was in the 11th or 12th spot for several acts. Last.fm made a surprisingly strong appearance and was a top-10 result for almost every artist.
University research proves that the smart interlinking of multiple artist-controlled web properties drives success
I recently took a fantastic journey to Australia where I spoke at a music conference called Big Sound in Brisbane. There I had the honor and privilege of meeting Dave Carter, a Dr. at Griffith University who was presenting a fascinating study called The Online Marketing Research Paper.
The Online Marketing Research Paper examines the web presence and sales data for 99 independent Australian artists distributed by Musicadium (a digital music & video distribution service) to identify whether any of the documented online activity corresponded with proportionally higher royalty returns to artists.
I think all artists should read through this important case study. You can download it by visiting here: http://www.musicadium.com/online-marketing-research-paper
In my opinion Dave Carter found out some very interesting things: (Disclaimer: I may find this study so inspiring is it scientifically backs up my theories and teachings at Ariel Publicity and in my book/online course Music Success in Nine Weeks. Affirmation feels so sweet….)
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