Although the stripped down sound retains a certain laid back charm, even the most old school sounding musicians appreciate the access to high-quality music tools made possible through the ownership of PCs, laptops, tablets, and phones. A 2013 survey from “Artist Revenue Streams” indicates that nearly half of today’s musicians feel comfortable with the idea of producing or recording music through internet sites and mobile apps, while an even greater share of artists are willing to promote their work and connect with fans in such a technologically savvy manner. The secret, of course, is finding an application that will streamline the process without negatively impacting the quality of your work.
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Entries in apps (11)
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Applications (more affectionately referred to as apps) are the future of the music industry. Notable failures within the last few months, such as Jay-z’s Samsung fiasco, are just a few in a world of apps that are helping to change the music landscape. By taking into account the changing technological landscape, the industry can take note and this time around embrace technology instead of trying to pummel it.
Twitter offers one of the most widely used APIs (application platform interface)) in the world, allowing other businesses to create apps that will heighten the experience of using the Twitter platform. Among these apps are games, tracking apps, picture apps, and also apps that will better your chances at engaging a larger pool of people.
There is an app out in the ether right now called Tweepi. It has been around for a little less than a year and is still evolving, but it has found a place as the Twitter janitor and also the Twitter stat machine.
Greetings! Marissa from Team Cyber PR® here, and I have a question:
Do you consider yourself mobile-savvy?
I’m not just talking about texting (although that’s important!). I’m talking about using your smartphone to tap into and enhance your online presence while being up-to-date on all of the cool apps to make your life a little easier. If you could use a little help understanding the magic of mobile, then this blog post is for you!
Here are some interesting mobile statistics to keep in mind:
- There are 165 million Twitter users, and 50% of them use Twitter Mobile.
- Over 1/3 of Facebook’s 900 million+ users also use Facebook Mobile.
- Mobile internet usage will overtake desktop internet usage by 2014.
- Mobile coupons get 10x the redemption rate of regular coupons.
- 3 out of 5 internet searches are done with a mobile device.
- 91% of mobile internet access is to socialize.
- In March 2012, Smartphones were in use by 50.4% of consumers in the US.
As you can see, the popularity of mobile devices is currently on the rise! And even with social connections aside, new apps are always finding ways to make just about anything possible from your phone. If you’re ready to simplify your life and amplify your fan interactions (mostly for free), then get your smartphone in hand and check out these 7 apps:
There’s no doubt about it. Mobile marketing is the term “du jour.” Music industry conferences, networking events, the twitterverse and blogosphere are on fire with mobile marketing chit-chat. Bands apps, QR codes, SMS marketing….it’s a never-ending mobile maze. This is the first blog post in a three-part series attempting to demystify the issue of mobile marketing. I’ll be exploring the foundations of a solid mobile marketing strategy for musicians and identifying what tools are out there for the DIY music community. But firstly, what does mobile marketing actually mean to your average, trying-to-do it all local musician?
Welcome back to Musician’s Arsenal. This week we’ll be going over analytics. Too few artists actually pay attention to their social media analytics. Some just don’t know analytics for social media exist, some don’t know where to find them and some don’t think it’s important. It’s time to remedy all of this here and now. Crowdbooster recently launched the public version of their site (it had been in private beta for a while), and they join a legion of other social media analytics solutions available to musicians. I choose Crowdbooster to write about due to it’s ease of use and affordability (how’s free?). Crowdbooster provides straight ahead, no nonsense analytics in an easily digestible format.
I hope everyone survived hurricane Irene this weekend. Now that natural disasters are out of the way, it’s time to get back to rockin’ the music world! This week in Musician’s Arsenal, I’d like to talk about something most musician’s don’t like to think about. Rights.
Welcome back to Musician’s Arsenal! In this edition, I’m very excited to be presenting Onesheet to you. Onesheet is a very easy and effective web presence solution for musician’s struggling to create an attractive website. For those of us who can’t build a nice WordPress site to save our lives, Onesheet is here to save the day (while I don’t want to give the impression that creating a Onesheet excludes you from needing a website, this is a fantastic option that can take care of your web presence needs while you build a website the right way).
Hey there, Jason here with another edition of Musician’s Arsenal. This week we’re talking about Turntable.fm, yet another new site for us to learn and love. At this point, Turntable.fm is all the rage. It has some 140,000 users already in its first month and appears to be picking up speed. Users sign into Turntable.fm with their facebook login, which makes it easy to find friends already using Turntable.fm.
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(Updated Feb 25, 2014)