Too often, our first instinct when measuring “success” is by the amount of money that’s in your bank account. One year Joe Shmo is making 30K annually, and the next year he gets a raise to 45k. Now he’s more successful, right? However, in music you’ll notice that unlike most other professional fields, “success” is a far more intangible and complicated concept to measure.
Entries in musicians guide (4)
In a market saturated with the music of aspiring musicians and already well established acts it can be difficult for new acts to gain exposure. This begs the question, how does an artist stand out and get heard over the masses of music uploaded to the web each day? This guide was written as a follow-up of sorts to our blog “treating your band as a business” and also ties in with our online marketing crash course. The article will be split into two sections: the first pertaining to more traditional “physical” promotion techniques and the second focused on marketing your music online to listeners around the globe.
- Dillon Roulet | The Musician of Oz
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(Updated January 13, 2016)