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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in independent (21)

Thursday
Dec052013

Independent Recording Artist Development in 2014

I sometimes get approached by aspiring recording artists looking for help, and I’ve broadened my skill set from a songwriter to music producer. One of my long-term goals with Leet Music is to be serve as a music / label and publisher for artists within the anime, video game and “otaku” music genre. This article outlines my plans and how I hope to benefit from it.

What is artist development?

Recording artist development is how an publisher (record label, etc.) partners with an emerging artist to create a music product for the first time. Often the artist will provide creative assets like vocals, sometimes the music and lyrics, and the publisher invests in the business of music production, assets like graphic design and music video, as well as promotion and distribution of the record. In exchange for assuming financial risk in the project, the publisher often takes the lion’s share of the earnings from the music.

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Saturday
Nov022013

MusicThinkTank.com Weekly Recap: Autism Speaks Through Music - David Grohl Reaches Out

Monday
Oct282013

Promotion for the Independent Musician

In a market saturated with the music of aspiring musicians and already well established acts it can be difficult for new acts to gain exposure. This begs the question, how does an artist stand out and get heard over the masses of music uploaded to the web each day? This guide was written as a follow-up of sorts to our blog “treating your band as a business” and also ties in with our online marketing crash course. The article will be split into two sections: the first pertaining to more traditional “physical” promotion techniques and the second focused on marketing your music online to listeners around the globe.

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Thursday
Apr252013

Red Bull DIDN'T steal my music. More important lessons for indie artists.

This is a follow up post to my post “Red Bull stole my music! 3 important lessons for independent artists.” which you can read here - http://www.musicthinktank.com/blog/red-bull-stole-my-music-3-important-lessons-for-indie-artist.html
 
I’ll start this off by stating that it turns out Red Bull didn’t steal my music and did nothing illegal as I first thought. I’ll explain how it all happened in the following post and try and highlight more important lessons I’ve learned from all this. 
 
After I wrote the post I started to share it as I still hadn’t heard anything from Red Bull about the issue and it actually spread much faster and further than I thought it ever would. Blogs like Groove Loves Melody helped spread it and then Reverbnation picked it up, tweeting it a few times and that’s when it really started moving. 

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Tuesday
Apr232013

The Rise of the Musicpreneur (Part 2/3)

Some artists wanted to hear more about the subject, so here’s part #2.

In the first part of the Rise of the Musicpreneur, I highlighted the business and online assets a modern music artist should take care of.

Today, I will touch upon the practical side of the topic. It has to do with the agenda every artist should maintain in regards to Marketing, Live Performance, Creation and Fans.

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Monday
Apr152013

Red Bull stole my music! 3 important lessons for indie artists. 

It was towards the end of a long, cold, 2 month tour around Europe promoting my new album, just about to head to Portugal to finish off and enjoy a bit of sun. I got an email from a fan in Switzerland saying something like “Hey, check out this video, it’s pretty cool but the best part is the music ;-)” 

I clicked the link and it lead me to a video on Eurosport/Yahoo Europe. The video was by Red Bull and was of a guy called Daniel Bodin doing an amazing 220ft jump on a snowmobile, from an Olympic ski ramp. The music behind it was my song “What Am I?” from my second album “The Rooftop Recordings.”

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Tuesday
Apr022013

Deconstructing Alex Day's Success

I’ve recently become intrigued with DIY, Youtube sensation Alex Day.  Coverage of his ongoing artistic success has been popping up here and there for the last year and I finally sat down to review and digest the different possible factors that have led to his success in hopes of revealing a path I may be able to co opt for my own musical efforts.

 

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Thursday
Mar282013

The Rise of the Musicpreneur (Part 1/3)

We’re still in the early stage of the rise of polymath and entrepreneurial musicians, but the Musicpreneur is not far from being the norm.

Nobody, however, has come up with a satisfactory description of what being an independent musicians in the digital age entails. It’s a cool name, but how does it work? In this essay, I will attempt to adumbrate those attributes, because I strongly believe we’ll see them get amplified in the future.

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Wednesday
Mar062013

"Has Your Music Been Featured In The New York Times?" An Exposé on Beatwire.com

“Has Your Music Been Featured In The New York Times?” That’s quite a question! When I saw the advertisement headline recently I was tempted to click on it myself it looked so enticing.

This is a bit of a dangerous article, but after seeing that the advertisements for these types of companies are still all over the place targeting hopeful musicians, and knowing the disappointment left in their wake, I had to say something. It is in no way intended to insult anyone. It is only meant to tell the truth, so you can take that for what it’s worth.

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Friday
Feb152013

What Does an Indie Get Paid? #1: iTunes

I’m doing my taxes this week.

If it helps you maintain my “image”, imagine I’m A.) really sad about it, philosophically pondering how Western Civilization and Capitalism got to the point that I, one whose job it is to write poems and sing them so that we can momentarily forget about these things, am sitting at a computer figuring up royalties to the .000000000000001th decimal point. (this part is actually true.) and B.) Not wearing glasses and my hair looks super cool. (this part is not true.)

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Thursday
Feb142013

To Indie Artists and Dreams

In the increasingly difficult world of getting your music heard, indie artists are being supplied with unparalleled tools in the form of social media, web sites specializing in “helping” musicians with marketing, and audio platforms which promise unlimited access to the public.

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Thursday
Dec062012

"Can We Get In Pitchfork?" 6 Philosophical Reasons Indie Bands Fail

“Can we get in Pitchfork?” I’ve been asked this question by many artists who are just starting out, and of course, there is always that chance. However, there seems to be a looming expectation attached to the question that has some troubling residue. One artist advised me that he would accept interview requests from publications like Pitchfork or Rolling Stone, but I would have to get his permission for “smaller publications”. Do you see the issue here?

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Thursday
Sep272012

How Much Money Should You Aim To Make From Music? And How Much CAN You Make?

Ever wondered what kind of income levels are achievable as a musician? Well read on, as that’s exactly what we’re going to be looking at today.

Below is one of the chapters taken from my new book ‘The Independent Musician’s Survival Guide’. I know there’s a lot of misconceptions about how much money can actually be made from your music career, so I thought it’d be valuable to share this chapter and help you gain a more realistic view of what is achievable. There’s no hype or half truths here, this is as realistic a evaluation as you’ll likely get.

If you find this information useful, please share it on your favorite social networking sites and link to it from your site. Thank you.

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Wednesday
Sep192012

Focus = Independent Artist Success OR Failure…

Do you ever feel like modern society is like a million screaming kids with A.D.D. unleashed at a Chuckie Cheese?

We’re just bouncing off the walls, interrupting each other, there’s no order, we just go and fling ourselves into the next unconsciously interesting experience…

A successful artist was just an artist who did the right things, the right way, and didn’t quit.

I’ve never met a dumb musician. Seriously.

So is it the structure, the discipline, or the determination?

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