Entries in Independent (27)
“Oh well, there’s always the next single.”
“It doesn’t seem like anyone is interested.”
These are two things I often hear from bands following the first week of pitching media on a single. This is often after only seeing ten to 20 outlets cover the band. Did I mention it was after only one week actively promoting the release?
There’s often a sense of panic from musicians after that first week – the band invested a lot of money – and it’s already a flop.
It’s not, I promise.
Saying you need a record deal to launch an album these days is like saying you need a desktop computer to visit the Internet. Twenty years ago people would not have believed that you could have every song in the world in the palm of your hand or on your television, but here we are. Now it just takes a mic, a bathtub, a computer and few clicks to launch your record and make it accessible to people all over the world. But it’s also just as easy for your music to get lost in the shuffle and disappear into obscurity. The following tips are your best shot at making it in this ever-evolving music game and getting the airwaves bumping with your heartbeat.
So, what do music supervisors really think about indie artists and/or labels? What are their thoughts when they get a submission from a startup label or local musician in their already cluttered inboxes? Do they see the message and automatically think, ‘oh wow, not another indie, don’t they know we’re a big deal?’ Do they shade indie artists and wish that they were never born? Well, check out this interview to help answer your questions to how to increase your chances of securing a use of your song in film or television.
The time of year for New Year’s Resolutions is almost upon us again, and with it will come fair-weather promises to ourselves to get into shape, cut down on alcohol, and maybe tidy the garage. For many of you who frequent this site, the New Year’s Resolution will be something along the lines of a fairly vague ‘be more successful’, and that in and of itself is fine, but I’d like to invite you to take a step back a little.
Why The Live Show Experience Is So Important In Laying Down The Proper Foundation For The Independent Artist
Setting the proper foundation for your career in any business is very crucial in setting yourself up for success. When it comes to building your career as an independent artist building and setting the proper foundation is equally important. There are so many things that you should make sure is in order to make sure that this is properly executed.
I sometimes get approached by aspiring recording artists looking for help, and I’ve broadened my skill set from a songwriter to music producer. One of my long-term goals with Leet Music is to be serve as a music / label and publisher for artists within the anime, video game and “otaku” music genre. This article outlines my plans and how I hope to benefit from it.
What is artist development?
Recording artist development is how an publisher (record label, etc.) partners with an emerging artist to create a music product for the first time. Often the artist will provide creative assets like vocals, sometimes the music and lyrics, and the publisher invests in the business of music production, assets like graphic design and music video, as well as promotion and distribution of the record. In exchange for assuming financial risk in the project, the publisher often takes the lion’s share of the earnings from the music.
- Diana C. Herald | Autism Speaks Through Music – Dave Grohl Reaches Out
- Phosphene Productions | Promotion for the Independent Musician
- Fiona Zwieb | 5 Benefits of a Virtual Assistant – For Musicians
In a market saturated with the music of aspiring musicians and already well established acts it can be difficult for new acts to gain exposure. This begs the question, how does an artist stand out and get heard over the masses of music uploaded to the web each day? This guide was written as a follow-up of sorts to our blog “treating your band as a business” and also ties in with our online marketing crash course. The article will be split into two sections: the first pertaining to more traditional “physical” promotion techniques and the second focused on marketing your music online to listeners around the globe.
Some artists wanted to hear more about the subject, so here’s part #2.
In the first part of the Rise of the Musicpreneur, I highlighted the business and online assets a modern music artist should take care of.
Today, I will touch upon the practical side of the topic. It has to do with the agenda every artist should maintain in regards to Marketing, Live Performance, Creation and Fans.
It was towards the end of a long, cold, 2 month tour around Europe promoting my new album, just about to head to Portugal to finish off and enjoy a bit of sun. I got an email from a fan in Switzerland saying something like “Hey, check out this video, it’s pretty cool but the best part is the music ;-)”
I clicked the link and it lead me to a video on Eurosport/Yahoo Europe. The video was by Red Bull and was of a guy called Daniel Bodin doing an amazing 220ft jump on a snowmobile, from an Olympic ski ramp. The music behind it was my song “What Am I?” from my second album “The Rooftop Recordings.”
I’ve recently become intrigued with DIY, Youtube sensation Alex Day. Coverage of his ongoing artistic success has been popping up here and there for the last year and I finally sat down to review and digest the different possible factors that have led to his success in hopes of revealing a path I may be able to co opt for my own musical efforts.
We’re still in the early stage of the rise of polymath and entrepreneurial musicians, but the Musicpreneur is not far from being the norm.Nobody, however, has come up with a satisfactory description of what being an independent musicians in the digital age entails. It’s a cool name, but how does it work? In this essay, I will attempt to adumbrate those attributes, because I strongly believe we’ll see them get amplified in the future.
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(Updated January 13, 2016)