There are things that a publicist, or someone purporting to be a PR professional, will say that are instant red flags. If these statements don’t sound quite right, that means they probably aren’t. So you better ask the person who said them to clarify. That, or reserve your right to be a bit suspect.
Entries in publishing (7)
There has been a great deal of buzz about music licensing in recent years, and with good reason! Compared to other revenue streams, licensing can have potentially big payouts for indie musicians. It’s also a pretty confusing aspect of the music industry. Just how exactly do songs get on those TV shows? The conductors behind those licenses are music supervisors.
What is a Music Supervisor?
Music supervisors oversee the music-related aspects of TV, films, and video games. They are in charge of interpreting the producer’s vision, finding the right track, and negotiating the contract with the artists. Of course, there are MILLIONS of songs out there, so finding the right one is no easy task. On top of that, licensing for use in visual mediums is a juggling act, with as many as eight separate deals depending on how many parties are involved (songwriter, recording artist, record label, publishing company, etc.) and how the song will be used.
Everyone knows how important the YouTube platform is for indie musicians. It’s a great way to get your music out to fans, grow your fanbase, and provide your fans with great content from music videos to vlogs. There are plenty of musicians out there who have become successful mainly because of their YouTube channel, with Karmin and Pomplamoose being two of the most successful examples. They grew their audience by targeting young teens with covers of popular songs. Other musicians, like Alex Day, have based their career entirely on recorded music sales and a YouTube channel featuring music videos and hilarious vlogs.
However, there is another aspect of YouTube that is vastly underutilized by the musician community on the platform - publishing. You don’t need a publisher to get your music placed in YouTube videos. You just need to be proactive with social media and reach out to YouTubers you think would be interested in using your music with their creative content.
I have read a ton of articles over the past few months about how important understanding publishing is to the independent artist, and it is. What confounds me is that even with all of this information, there is still confusion in the marketplace on how this works, especially when it comes to streaming services like YouTube, Spotify, SoundCloud and others.
Lots of people in this business don’t understand it. Friends of mine at labels and management companies don’t understand it, independent artists don’t understand it and as more music consumption services come online, it is becoming more valuable to get the whole picture.
There is a great article here that gives a thorough overview of how publishing and other performance royalties work – so I don’t want to be repetitive, but I do want to take this opportunity to dive a little deeper into the way publishing works on YouTube – especially when it comes to cover songs.
I’m kinda obsessed with how artists make money mostly because artists constantly ask me how they can make more of it.
Several weeks ago, we proudly blogged in support of The Future of Music’s incredible undertaking Artist Revenue Streams, which is a must read for any artist looking to monetize their music.
The FMC has begun to release the results of their in-depth study and they have identified 42 ways artists can earn money.
Numbers 5 & 6 on the list are:
5. Composing Original Works for Broadcast (an original jingle, soundtrack, score, or other musical work for a film, TV or cable show, or an ad agency…)
6. Synch Licenses (Typically involves licensing an existing work for use in a movie, documentary, TV, video game, internet, or a commercial).
How Middle Class Musicians Navigate the Nodes on the Network: Topspin Media's CEO Ian Rogers Says "It Just Takes a Long Time"
I recently asked Ian Rogers, CEO of TopSpin Media, about the role of the press in music careers in the new era of the music industry. Topspin Media is a direct-to-fan marketing and retail service, so Ian observes a lot of bands stepping through the stages of development from unknown to known. Here’s what he had to say:
With over 40 years of experience in the music and entertainment industry, T Bone Burnett surprised the Future of Music Coalition Policy Summit at Georgetown University when he said that the future of music is analog. This was shocking because most of the music industry conference has been focused on the Internet and digitization. David D has posted about T Bone Burnett’s concern about the quality of recorded music such as the MP3. What do you think about the quality of recorded music? Do you care more about convenience or about better quality? Share your thoughts in the comments section.
“To someone starting out at as an artist today, his advice would be “stay completely away from the Internet.” (Read on and watch the video)
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(Updated July 8, 2015)