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Entries in music sales (15)

Thursday
Apr122018

How To Sell Merch & Music At Shows Without Being Sales-y

When it comes to selling merch and music at live shows, it’s not uncommon for musicians to feel uncomfortable and out-of-their-element. This unsettling feeling usually causes musicians to avoid sales altogether.

After all, we musicians are creatives. Deep down, we believe that the quality of our creative products should speak for themselves.

And yes, it should…

But only if people know about it.

That’s where marketing comes in.

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Monday
Mar052018

Social Media And The Music Industry: How Is Online Sharing Changing The Game?

It’s no secret that digitization is proliferating into almost every corner of our lives. We can order our groceries delivered, communicate in an instant with someone halfway around the world, and yes — share a song with our Facebook friends and other social media followers whenever we want, introducing an entire audience to music they might never have experienced.

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Friday
Mar022018

Social Media And The Music Industry: The Good, The Bad And The Viral

It’s no secret that digitization is proliferating into almost every corner of our lives. We can order our groceries delivered, communicate in an instant with someone halfway around the world, and yes — share a song with our Facebook friends and other social media followers whenever we want, introducing an entire audience to music they might never have experienced.

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Monday
Nov132017

Are Holiday Albums Profitable?

Many artists get lots of exposure singing carols by being a part of holiday TV specials and programs. But are releasing holiday albums profitable?

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Thursday
Sep292016

How To Sell Merch Like A Boss

Don’t get stuck with a bunch of burned disks you can’t sell. The more options you have for getting rid of merch, the more likely you are to sell stuff. Here are some easy options to help you sell merch like a boss.

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Monday
Jul222013

Thom Yorke vs. Spotify: Rebel Without a Plan 

More subscribers, more problems. As Spotify continues to grow, in both users and catalog, so do its detractors. Thom Yorke and producer Nigel Godrich recently took a stand against the streaming music service, citing that it’s “horrible for new artists.” 

We’ve seen this before.  The Black Keys recently refused to put their newest album “El Camino” on Spotify citing its detraction from album sales.  

There’s a common thread here.  Only established bands who have already made their money are the ones taking the stand against streaming music.  New and upcoming bands are more willing to cast a big net to get ears to their music. It’s been proven time and time again that artists make more money off touring than album sales, so why not do everything you can to maximize your exposure to potential new ticket buyers?  

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Thursday
Mar212013

How to Make Money Selling Recorded Music

I’ll tell you the secret to selling music:

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Friday
Feb152013

What Does an Indie Get Paid? #1: iTunes

I’m doing my taxes this week.

If it helps you maintain my “image”, imagine I’m A.) really sad about it, philosophically pondering how Western Civilization and Capitalism got to the point that I, one whose job it is to write poems and sing them so that we can momentarily forget about these things, am sitting at a computer figuring up royalties to the .000000000000001th decimal point. (this part is actually true.) and B.) Not wearing glasses and my hair looks super cool. (this part is not true.)

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Thursday
Sep132012

How To Sell Your Music On iTunes - The Important Facts Some Leave Out

Hey guys, this is a follow up to my guide on how to sell your music on iTunes and Amazon MP3. In that guide I looked firstly at the process of digitally distributing your music online, and secondly at what you need to do once your music is on there. This second point I don’t think I looked at in enough detail however, so want to talk more about it today.

 

While getting your songs and albums on to these big online stores is a good feeling in itself, if you want to actually makes sales of your music, getting your music on iTunes is only a small part of what you need to do. Let me explain.

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Wednesday
Jul112012

The Rise Of Vinyl

Sales of vinyl records are up in the United States and I have a theory on why some of us are going analog.

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Tuesday
Mar272012

10 Sales Tips For Artists

When it comes right down to it, we’re all selling something. Every day, we’re selling our products, services, brand and our personal selves over and over again. As an artist or band, you have to be aware that sales are a big part of your equation for success. Here are 10 sales tips that can help you not only increase your revenue, but your fan base as well.

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Tuesday
Mar202012

Fan Friction - How The Internet is Failing Artists by Adam Bernard

The internet has a million ways to communicate, and a million ways to sell things, but it’s failing when it comes to creating fans. The reason for this is that there are very few fan experiences on the internet.

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Friday
Jan202012

The Music Business Is Not Dying

We read so much doom and gloom about the record business every day that it’s easy to think that pretty soon the whole thing will come crashing down. Cheer up. It’s not as bad as you think.

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Friday
Apr082011

5 Psychological Principles To Help You Sell More Music

In the past decades, dozens of books have been published about human behavior and the science of persuasion. These books reveal psychological foundations of many marketing-techniques and scrutinize how people make choices and how they are influenced. 

One of the classic books in this genre is Influence: The Psychology Of Persuasion. It’s written by the social psychologist Robert B. Cialdini and although it dates from more than 25 years ago, the book is still relevant today. It provides insights in psychological principles that can be applied to a broad range of fields, including music. 

As a musician or label-owner though, you might not have the time to immerse yourself in the psychology of persuasion. Therefore, to save you some time and to help you get acquainted with these essential principles, here are five proven psychological principles from Cialdini. Being aware of these techniques will help you with selling your music, your merchandising or tickets. Let’s get started right away with the first psychological principle!

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