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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in digital music (15)

Friday
Oct112013

Legal Landmine: Playing Music at Your Business

Music offers the perfect audio backdrop for any store or business waiting room, either relaxing anxious customers or injecting energy into the lifeless. The right type of music can set the stage for the ideal purchasing attitude. However, music in the business world can be a bit of a legal landmine, with many seemingly innocent companies finding themselves guilty of stealing licensed tracks. Keep the following in mind as you navigate the complicated world of business and music

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Wednesday
Oct092013

Digital vs. Vinyl: Where It Makes A Difference

The vinyl-or-digital debate rages on and audiophiles of all stripes have strong opinions on one side or the other. Saying anything almost feels like a reopening of old wounds. Technically speaking, sound engineers record modern music in digital, so most would say that digital playback sounds exactly like they engineered it. Since the early 1990s at the latest, oversampling of the digital stream has driven the difference between an engineered, digital recording and digital playback far beyond the range of human hearing.

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Monday
Sep092013

Beginners Guide To Using Soundcloud

Soundcloud is a free to use website for uploading audio, and all you need to start is your email address or the usual Facebook/Google sign in information. I’ve noticed using a separate email is easier for bands and producers than your personal Facebook account, but if you are just using Soundcloud to listen to music and maybe upload some amatuer things for your friends, then Facebook or Google could be the way to go.

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Tuesday
Mar122013

The Next Era Of The Music Business

The music industry is about to change in a profound way as it turns to streaming as its primary distribution model.For labels, artists, songwriters and musicians alike, their financial lives may hang in the balance.

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Monday
Feb252013

Premiumization 101 for Musicians

Music is valuable for triggering emotions and shaping our mood, but the market laws are different. There’s no silver bullet on how to add scarce value to a musical composition in order to make it marketable. There’s a yet unexplored territory though, and it lies in the power of perception. Brands resist commoditization by skillfully adding value to what they offer, changing people’s perception. In other words, enter Premium.

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Tuesday
Oct302012

The Social Media Bandwagon: Everybody "Likes" a Winner

Mumford & Sons released their 2nd album Babel a few weeks ago. It’s hard to know what any listeners think of it. But one thing we all seem to know — Babel sold 600,000+ copies in its first week. That statistic was re-blogged and re-tweeted thousands of times, blindly hailing “the best debut of 2012.” Everybody {likes, re-tweets, +1’s} a winner.

Does a splashy debut lose significance as media transitions from the physical to weightless digital? We’ll get to that later. In any case, debut has replaced legacy as a benchmark of worth.

Artistic works that build their audience slowly and sustain it for long periods are becoming rare. Most works live and die with their debut. Open big or enjoy staying under the radar. In music, Adele’s 21 is the most recent outlier. No one saw it coming, and then nothing could displace it for more than a year. In the back catalog, Pink Floyd’s enduring hit Dark Side of the Moon returned to the Billboard Top 200 (at #156) for the week ending 21-Oct-2012. That’s 817 (non-consecutive) weeks on the chart (more than 15 chart-years).

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Wednesday
Jul112012

The Rise Of Vinyl

Sales of vinyl records are up in the United States and I have a theory on why some of us are going analog.

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Wednesday
Jan252012

Digital Piracy Vs. The Music Industry [Infographic]

The Music Industry has been struggling to battle the revolution of Digital Piracy for years, with countless musician’s speaking out against it.  This struggle has gone as far as the creation of a few ill-advised bills being proposed by Congress, known as SOPA and PIPA, to protect Hollywood’s movie and music industries from dropping drastic levels of revenue.  However, these laws were far from desirable, and the Music Industry still faces a challenge in battling piracy, despite the activists against it!

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Thursday
Dec292011

Why You Should Give Your Music Away for Free

Digital music caught the record labels off guard and smashed their business to pieces, and from the rubble new economic realities are emerging. In this new reality, most independent artists, especially those who are just starting out, should give their music away for free. Sound crazy? Maybe, but hear me out. It boils down to 3 main concepts.

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Thursday
Aug112011

Artist Advice: How to Make Money through YouTube Ads

I was at a digital music event earlier this year, and was shocked to find out how many people had not heard how easy it is to monetize your YouTube channel through Ads.  YouTube will pay you for doing what you already do! Take your money!

Here’s how it works…..

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Wednesday
Jul272011

7 Ways to Bring Back the Physical Album Experience in Digital Music

I’ve been meaning to write this article for a looonnggg time, and I am finally finding the time to get around to it. It really irks me whenever I hear somebody say they are dissatisfied with digital music. It doesn’t have to be some boring, robotic thing, people! Despite what some industry folks may tell you, there are still tons of music fans out there that prefer the experience that a physical music item can provide. I am one of them. Believe it or not, there are ways that artists can bring some of the physical album experience to digital music. Some of it is common sense, and some of it takes a little “out of the box” thinking, but it is indeed possible.

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Tuesday
May242011

One Man's Ode To The Beauty Of Bandcamp

The album format has it tough these days. With all the FB posting, tweeting, and social networking going on, how can any musician hope to grab attention with a product that takes longer than three minutes to experience?

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Wednesday
Apr062011

Chaos We Can Stand: Attitudes Toward Technology and Their Impact on the New Digital Ecology

I. Where Salvation Lies

Upon discovering that I had relatively poor vision in the seventh grade—difficulties seeing the whiteboard and anything from afar—it was understood that I would need to get glasses. Not just any glasses though, the specific style that I wanted were those worn by the front man of the rock group Linkin Park, Chester Bennington; they were thick-framed, black glasses, and in my mind, they looked amazing—on him. As it would turn out, the glasses looked less than stellar on me and I got a completely different pair.

Back then, I was an adamant fan of Linkin Park. In desiring to align characteristics of their identity with my own, the thought of looking like Bennington and wearing his glasses seemed like a logical expression of self.

I knew all the lyrics, saw every music video, and owned all of the albums.

Members of Linkin Park were not aware of my existence—camped out on a farm in the backwoods of North Dakota—but I felt a compelling bond towards them and their music. Social scientists characterize this kind of one-sided relationship as “parasocial” in nature. I knew everything about Linkin Park, but they were not privy in the slightest way to the particulars of my life. Much of my relationship with the group slanted more towards the illusion of interaction than of actual social interaction. Mass media outlets served as intermediaries between us.

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Monday
Jan032011

The Day Spotify Changed The World

At the dawn of a new decade, the digital music sector remains unchanged.

Spotify didn’t launch in 2010. If it had though, would we be different now? I think so. Had it been made available in the U.S., an iPod type moment could’ve occurred. It could’ve.

And it still could. I’m not saying this out of blind evangelism either. Looking at the social features of Spotify more closely, I’m starting to believe Daniel Ek’s proclamation that music will displace photos on Facebook in popularity. Photo sharing is the lifeblood of Facebook, as are games like FarmVille and CityVille. Status updates and link sharing also play a big role. We like to see what our friends (and strangers) are doing and hear what they’ve been up to. However, a large majority of people do little with their accounts.

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