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« The importance of good email standards | Main | Permission Marketing Vs. Self-Entitled Marketing for Musicians »
Thursday
Dec222011

5 Easy SoundCloud Music Promotion Tips

SoundCloud continues to be a terrific location for music promotion. Taking advantage of SoundCloud’s growing community of music lovers should be a strategic practice of all musicians, big and small. Sharing tracks, creating sets, and interacting with other users are all essential parts of good SoundCloud promotion. Add to that commenting, following and group joining, and SoundCloud becomes the online pulse of social music.

Looking at the current success of Skrillex and his presence on SoundCloud, you can’t help but get excited about the potential for music discovery that SoundCloud offers. To help gain the most out of SoundCloud and reach the widest audience possible, I’ve put together some tips and ideas that any musician can easily implement. I call them my 5 Super-Social Easily-Implemented Just-Do-It-Already SoundCloud-Tips.

Tip 1: Share

Sharing your SoundCloud tracks is very important. In today’s age of social networking this should not come as a surprise. In fact, this should be second nature by now. When you release a new track or a new set, always remember to share it on Facebook, send out some tweets, embed a HTML5 player on your site, post the music on Tumblr, share the track with SoundCloud users who are not following you already, and send some old-fashioned emails. SoundCloud even lets you connects various networks in their Settings area to assist in this process. Make sure you use it.

Tip 2: Be Free

Everyone likes free stuff, including free SoundCloud downloads. Don’t be afraid to release tracks for free every so often. Many people have grown up not even paying for music anymore. And although that can be detrimental to the starving artist, letting a track go for free can have it benefits. Free downloads have a certain type of virality. When the right fans get their hands on them they can spread across the world at a much faster rate than paid tracks. Use free downloads to produce a larger fan base. With a larger fan base, you have a greater chance of selling more music.

Tip 3: Join Groups

Joining groups that are befitting to your musical tastes is both fun and rewarding. When you decide to join a group or submit your tracks, remember to think outside the “dropbox.” Submitting tracks to groups that reflect your genre of music is important, but don’t forget about location based groups. Targeting SoundCloud groups in your city and state is one technique that many musicians neglect. These groups can help to build a grassroots type audience and provide many opportunities for future gigs. Join only the groups that make the most sense.

Tip 4: Comment

If you’ve ever had someone comment on one of your tracks then you know the excitement that it generates. Provide that same type of excitement for others. Comment on the SoundCloud tracks of other users in a constructive and sincere way. By taking the time to applaud another artist and extend your support, you are also creating an opportunity to get yourself noticed. I know this may sound self-serving, but that’s because it is. We’re talking about SoundCloud promotion. Promoting your music is always self-serving. But this does not mean that you should make insincere comments. It does not mean ignore what’s happening within the track to blatantly write something about yourself. People most definitely notice when you comment on things. Make sure you’re using the right, constructive words.

Tip 5: Follow

Do not hesitate to follow and/or follow back. This is perhaps the most obvious of all 5 Super-Social Easily-Implemented Just-Do-It-Already SoundCloud-Tips. Why? Because following is a recurring action. If another user sees you’re following them, guess what, it’s very likely that they’ll not only follow you back, but also check out your tracks. This leads to more exposure. Maybe they’ll happen to love your latest release, download it because you let it go for free, share it around their network, and bring you more fans. A scenario similar to this is not unrealistic.

And so there you have it, my 5 Super-Social Easily-Implemented Just-Do-It-Already SoundCloud-Tips. These tips are nearly effortless and can greatly increase your SoundCloud promotion. Be sure to leave me some feedback in the comments section below. Add a sixth tip, share an awesome SoundCloud experience, or just plug your profile page. Catch you later.

This post was contributed by Konnie Mack of MackAndBrown.com | Music and Tech Blog covering the stories affecting your lifestyle.

Reader Comments (21)

You can also list your upcoming Gigs on Soundcloud with GigaTools -> http://www.gigatools.com

December 22 | Unregistered CommenterGigaTools

Nice tips! We're gonna share your post with our indie musicians/bands friends! thank for that!

December 22 | Unregistered CommenterBuzztune

another exceptional soundcloud tool that i have used is http://emailunlock.com/ -- so great!

December 23 | Unregistered CommenterMichele

You guys should also check out www.viinyl.com (disclosure: i'm the founder)

SoundCloud + Viinyl = A sexy twist on digital music promotion & distribution.

We make it super easy to turn each SoundCloud track into an interactive promotional site made to seduce fans.

Check it out: http://soundcloud.com/apps/viinyl

December 24 | Unregistered Commenterarmine

These tips are really beneficial for all musicians since these tips plays important role in the success of their music album.Thanks for sharing such a wonderful information.

great article!
Also the tipps in the comments (Gigatools and Emailunlock) were great! I was looking for something like Emailunlock for long time!

Do you know about more good tools that can connect with soundcloud? Is there maybee something like a well working mp3-shop system using the soundcloud files?

cheers
Josia

December 28 | Unregistered CommenterJosia Loos

Sound cloud is the best way to promote your music and it could help to better promote your music and help to reach all over the world

January 4 | Unregistered CommenterDacey

I think these tips are simple and very effective for the music promotion purpose. If are promoting your music album through sound cloud then you must have follow these tips. Sound cloud music promotion is a wonderful and latest technique for the success of music album

January 21 | Unregistered Commentermaria jose

So if the task is to bother everyone with your soundcloud page, here is mine:
http://soundcloud.com/marvinbalzer

August 16 | Unregistered Commentermurvin

soundcloud.com/stijnbrink

1 i follow you

2 you follow me

October 29 | Unregistered Commenterstijn brink

Very good post. Simple, straight and effective. Thanks.

sfts

October 29 | Unregistered CommenterAlex Zinchenko

Great post. I think SoundCloud is one of the social media tools that is great for musicians. I'm still trying to learn it and I definitely understand it a little better because of this article. I would love to post this on my site musicians-journey.com.

Please let me know if that's ok. Peace - Emilio

lmao. its simple and self explanatory but really works. :)

June 24 | Unregistered CommenterVunzik

You just summarized the official tips...
http://soundcloud.com/101/community-building

June 27 | Unregistered CommenterSeb

You can also leave those to the expert and make sure you'll boost your audience.
And get your music video seen by millions.

July 19 | Unregistered CommenterSam

These are some great basic tips, however not even close to encompassing all the great things that you can do with Soundcloud.

I run a record label and management agency and have just finished a 100+ page book about Soundcloud. To my knowledge it's the most comprehensive guide out there.

I'd recommend you check it out if you're a musician or active in the industry any other way. Find it at www.soundcloudguide.com.

Cheers,

Budi

August 31 | Unregistered CommenterBudi Voogt

Great tips! Another great way to help build your fan base is to collaborate with other artists.

September 10 | Unregistered CommenterOddentity Media

Great tips, now could you guys listen to mine?:)

November 9 | Unregistered CommenterEDM

Thanks for good tips

Thanks for the tips! Another good tool is Reddit, specifically "We Are the Music Makers" sub-reddit. Here's a song I'm helping promote (not my own), that got over 600 legit listens in less than a week, mainly thanks to "We Are The Music Makers" sub-Reddit. Please give it a listen and comment! What genre would you call it? How does it make you feel? Would you go see this music live? Any questions on how the track was created? Comment please! https://soundcloud.com/dexterfairweather/vacation

March 22 | Unregistered CommenterOneMeatball

Hey i always find it hard to not spam people when sharing my sounds

Http://www.soundcloud.com/mevolent

i make indie house with my open personal feel. I'd love any sort of feedback because im finding it very hard to build an audience.

March 31 | Unregistered CommenterMevolent

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