June 26, 2020 When you’ve got your music ready, you want to send it out into the world for everyone to listen to it, but the worst thing you could do is to send it out in shoddy clothing. It’s important that you get your branding right. You only get one shot. Here are some common mistakes that I see over and over again. And how to avoid them.
May 27, 2020 You’ve made your music but you need to decide how you want to present yourself to the world. Even if you’re making music just for fun, it’s always good to give people an extra layer of the artistic story, so people remember you. Here I’ll explain why visual branding is vital and even get into some fun psychology. Buckle up.
April 17, 2020 Let’s face it. It’s harder than ever to get noticed as an artist. You’re competing against 3+ million artists uploading over 40,000 new tracks daily.
Only a handful of artists breakthrough every year, but what about everyone else?
You can continue competing against millions of artists on the same platforms for the same fans. Or, you can try new channels to find new fans and build your brand.
Fans, Streaming, Video tagged Live Shows, artist branding, band marketing, live show, live stream, live streaming March 19, 2020 One of the common challenges I’m noticing artists have about branding is figuring out that one thing that sets them apart from everyone else.
You hear it often in regard to branding. I have even said it in my previous blogs. Because there’s so much competition for attention in the digital era, you have to be able to distinguish yourself to stand out. You need to find what is “unique” about you.
I realize now that this could be misunderstood.
October 5, 2018 One word that is often associated with marketing is Branding. What is a brand? If you ask most people, they’ll tell you that branding is about your colors, product names and logo. These people are wrong. Let’s look a little closer at what makes up your brand.
Branding tagged artist branding, band marketing, band strategy April 1, 2018 Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love. Your brand can be a powerful and invaluable asset that holds deep meaning for your fans and others who interact with it.
October 31, 2017 In the music industry, an artist is a brand, and through not only their music but through what they wear and their interviews, they are creating how they want to be perceived. This is where fashion comes in by ensuring that you maintain your image to your audience.
Musicians need to manage their brand and image, and they can do this with the help of fashion. We have seen several artists who have signed contracts with different brands of clothing lines, shoes, perfumes, and engaging in significant talk shows. Branding for a musician is not that easy and comes with a complex structure that needs to be followed. With branding, you can market your music and yourself to people worldwide. Why is that? It gives you the focus on what you need the most to excel in the industry and identifies your audience and how to impress them.
Branding tagged artist branding, fashion