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Entries in artist branding (3)


What Is Branding? A Guide For Independent Musicians

One word that is often associated with marketing is Branding. What is a brand? If you ask most people, they’ll tell you that branding is about your colors, product names and logo. These people are wrong. Let’s look a little closer at what makes up your brand.

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Your Band Is Your Brand

Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love. Your brand can be a powerful and invaluable asset that holds deep meaning for your fans and others who interact with it.

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How Musicians Can Utilize Fashion To Build Their Brand

In the music industry, an artist is a brand, and through not only their music but through what they wear and their interviews, they are creating how they want to be perceived. This is where fashion comes in by ensuring that you maintain your image to your audience.

Musicians need to manage their brand and image, and they can do this with the help of fashion. We have seen several artists who have signed contracts with different brands of clothing lines, shoes, perfumes, and engaging in significant talk shows. Branding for a musician is not that easy and comes with a complex structure that needs to be followed. With branding, you can market your music and yourself to people worldwide. Why is that? It gives you the focus on what you need the most to excel in the industry and identifies your audience and how to impress them.

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