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Thursday
Apr122018

Financial Lifehacks For Musicians

To dedicate a good amount of your time, energy, and resources on music is to accept that the financial reward rarely even doubles the sacrifice you put in. If you want to take your music seriously — even as a serious hobby — this makes some of your personal expenses a little bit harder to come by.

Whether it’s food, travel, or healthcare and insurance, the musician life is not always an easy one. However, hard is not the same thing as impossible. Here are some basic life hacks for saving money as a musician.

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Wednesday
Apr112018

3 Things To Do If Your Job Doesn’t Match Your Music Career

What if your job isn’t flexible enough for you to take the next step in your music career? You’re going to have to find a way to make the band your priority. Only bands who truly want to bring their music to a wide audience will get there.

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Tuesday
Apr102018

Contracting With Minors In The Entertainment Industry - Judicial Approval A Necessity For Businesses From Modeling Agencies To Tech Companies

Contracting with minors in the entertainment industry can be a legal minefield. From talent bookers and modeling agencies to technology start-ups and other computer software companies, the predicament of employing or contracting with a party under the age of eighteen has become an increasing problem. The minor is not bound by the contract and may disaffirm the contract at any time during minority or within a reasonable time after reaching majority. Without a valid written agreement the employment is “at will” under the law of most States which means the minor can depart at any time. The dilemma created by a minor’s ability to disaffirm a contract is that it may seriously jeopardize the employer’s financial investment in the services of the minor whether it is the ongoing efforts of an agency to develop the career of a young talent or the technology company’s expectation that is owns the copyright in the code created by the teenage whiz kid it employs.

 

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Monday
Apr092018

Business Cards For Musicians

Business cards, we’ve all had them. Some of us swear by them, others say “neh” and do away with them. Whatever type you are, I’m sure someone’s handed you one at some point. And you probably thought, “what the hell am I supposed to do with this?” Or maybe you were like “sweet dude, I’m gonna call you right away.” Either way it probably got you thinking. You may have thought, “wow this person really comes prepared.” I seriously doubt you thought, “heh, look this guy, what a dinosaur, still uses business cards.”

In this article we’re going to take a look at a few things you can do with business cards to stand out amongst the sea of musicians out there, and why business cards for musicians still can be used today.

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Saturday
Apr072018

MusicThinkTank Weekly Recap: Marketing Manifesto

Wednesday
Apr042018

The Music Marketing Manifesto: 10 Principles For Success

Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up with ten principles for success and it was shared on the Unsigned Guide Music Blog. Since then the music industry has changed dramatically with the shift from music sales to music access. iTunes has been replaced by Apple Music and downloads with streaming. Spotify is increasingly becoming the default music service for the masses. With these developments ringing in our ears, we decided to update our principles for success.

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Tuesday
Apr032018

Live Performances Are About More Than The Music

I had started writing some posts and giving advice on my social media pages, as my way of giving some advice regarding some of the things that I see and hear, both at shows, and on artists’ social media pages. It always seemed to be the same things, coming from “artists,” who excel in playing the blame game: making excuses for why they aren’t succeeding. So, I thought that I would try to be helpful, by calling artists out on their behaviors! It may not be popular, or politically correct, but if an artist can’t handle the truth and some constructive criticism, then they are in the completely WRONG business.

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Sunday
Apr012018

Your Band Is Your Brand

Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love. Your brand can be a powerful and invaluable asset that holds deep meaning for your fans and others who interact with it.

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Sunday
Apr012018

MusicThinkTank: Call For Submissions!

Thank you to the Music Think Tank community for your committed readership and the insightful content that many of you have shared! Without your contributions, this website would not exist. If you have something to say about the music industry, we encourage you to consider contributing a post to MTT. Remember to review the submission guidelines posted on the MTT open page before posting.

Thank you in advance for your thoughtful submissions, we look forward to reviewing and sharing your content!


Saturday
Mar242018

How To Get Your Music On A Spotify Playlist (From A Band That Has)

How you get your music on a Spotify playlists is a hot topic. Most people expect there to be a simple, golden bullet solution. Who can I pay? Who do I email? From experience, the reality is quite different. In this article we’ll tell you the approach we took with The Daydream Club, an independent artist that has amassed over 40,000,000 Spotify plays and regularly attracts between 500,000 and 1,000,000 streams per month.

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Saturday
Mar242018

MusicThinkTank Weekly Recap: Find A Music Publicist You Can Trust

Thursday
Mar222018

How To Find A Music Publicist You Can Trust

You’ve decided you need a music publicist you can trust to help you promote your next album release. You’re nervous. There are stories you’ve heard from bands who hired a publicist who took their money and disappeared, or maybe the publicist stuck around but made huge promises they simply couldn’t deliver.

The result? Thousands of dollars down the drain.

I’m not telling you this to scare you, but to prepare you to hire a publicist you can trust so it doesn’t happen to you. There’s always some sort of inherent risk in hiring a music publicist, but there are also some things you can do to increase the chances of hiring the right publicist for your band’s needs — and one you ultimately trust.

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Tuesday
Mar202018

How To Partner With Your Venues And Promote Like A Pro

It’s tough. We have to work. And for some of us, gigging is the only or main source of income we’ve got. So when something is funny with the money (not funny “ha ha”, but funny “heck naw”), it could get a little stressful. But, just for a second…

What if we thought of our venues more as PARTNERSHIPS vs. PAYDAYS? What if we took some time to focus on some cool things about the club in addition to our expectations of them? 

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Tuesday
Mar202018

Artists & Musicians Are Wasting Time With Social Media

The web is a flutter with news and panicked updates on the decline of Facebook media reach. They saw organic reach drop 52% in 2016 and engagement for brands drop by over 20% from January to August in 2017. Add to that declarations of “Organic reach on Facebook is dead” from this year (2018) and you can see why anybody who’s not pumping copious amounts of cash into the platform’s paid reach and advertising system is wasting their time.

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