When envisioning the music industry, we are conditioned to picture just a few roles: the artist, their manager, the producer, and a couple other high-profile jobs. In reality, the music that we love passes through several hands—including creative, technical, and business-minded ones—before it hits our ears. If you want to work with music, these four behind-the-scenes jobs will make you a key player in the industry.
- Christopher DeArcangelis | Old-School Marketing Tricks That Still Work
- Daniel Hartnett | Upload Videos And Pictures From Your Computer To Instagram
- Anita Ginsburg | Five Ways To Expand Your Musical Interests
- Sarah Spencer | What ‘No Unsolicited Material’ Means
- Rachelle Wilber | Scratches And Dents: Keeping Your Guitar Safe On The Road
This article originally appeared on the Sonicbids Blog
Think you’re doing everything you need to do for your next show by creating a Facebook event invite? Close your laptop and think again. While the internet is a powerful tool for promoting your band, traditional marketing tricks for promoting your shows still work wonders, especially for creating real fans with a real interest in your music.
Instagram, the most popular app for sharing photos and videos, has grown over the past 3 years, more than any of its rivals on social networks, including Twitter and Snapchat. Currently, the number of people sharing photos and videos every month through Instagram rose 300 million, at the beginning of the year and now exceeds the number of people using Twitter every month in almost 100 million.
The application incorporates this year the possibility of uploading videos and gif, and also add some new filters, new features that have allowed to Instagram add users and some detractors, especially since they decided to add advertising to the timeline
There are two different kinds of people when it comes to musical taste. There are those that are open minded and those that seem to listen to just one style of music or even just one particular band. Here are five tips to help you expand your musical listening palate.
This article originally appeared on the Sonicbids Blog
Artists and songwriters have encountered this roadblock of a phrase many times before: “no unsolicited material.” The ominous slogan conjures up images of faceless label execs in black suits and ties with an arm out, palm forward in the universal gesture for, “Stop. We are untouchable. Your career goes no further.”
It can be the most infuriating thing for an eager artist to deal with. That’s especially true when youknow you have great material that aligns with the label’s brand and roster. I get you, buddy. I’ve been there, too. But “no unsolicited material” is actually not as scary and unapproachable of a term as it seems once you understand why labels use it in the first place.
Traveling is great, but the wear and tear of the road can completely destroy guitars. Although guitars have a reputation as rough-and-ready instruments that you can take anywhere, they are actually quite delicate. Not only can they easily get dented or scratched from a bumpy ride in a trunk or airline luggage apartment, but they are also very sensitive to changes in temperature, pressure and humidity. The tips in this article will help your guitar survive tour relatively unscathed.
- Rachelle Wilber | Music Education: Why It Is Important To The Industry
- Russell Sheffield | The Scary “S” Word: Redefining Success As A Musician
- Darius Burgan | How To Get Your Music On Hip-Hop Blogs
- Larry Butler | How To Get All The Benefits From SXSW Without Actually Going
- Hilde Spille | If-Only And The Hedonic Treadmill
Music is a product of many factors. The more avenues an artist can draw upon, the more original their music will tend to sound. For many aspiring musicians, there exists a notion that being self-taught, often in a rather unorthodox fashion, is what being a successful musician is all about. Although it is true that some rare musicians will thrive with this philosophy, the reality is that these individuals are quite rare.
Too often, our first instinct when measuring “success” is by the amount of money that’s in your bank account. One year Joe Shmo is making 30K annually, and the next year he gets a raise to 45k. Now he’s more successful, right? However, in music you’ll notice that unlike most other professional fields, “success” is a far more intangible and complicated concept to measure.
As a hip-hop artist, just making music and putting it out there for the world is not enough anymore. Technology has made it easy for almost anyone to purchase the basic equipment and become a rapper. Not only has this made promoting your music more difficult, it’s also made getting your music featured in hip-hop blogs less likely due to tons of artist submitting their music.
However, for those that put in the extra work requred to stand out and get noticed, you might call it “easy”. Most hip-hop artist are using spammy “mass-messaging” techniques and writing unprofessional pitches. So, to help you avoid making some of the same mistakes, I’m going to show you how to stand out from the crowd and get your music featured in hip-hop blogs.
It’s almost that time again - that time of year when every band and singer worth their salt makes that annual pilgrimage to Mecca (Austin) for the week-long SXSW festival. A week of no sleep, watered-down drinks, bad food, unrewarding performances and the heartbreak of the ultimate realization that it wasn’t really worth it. Never have so many spent so much time and money for so little notoriety and reward.
“If only we could play this major festival, we would become successful and happy.”
“If only I could find an agent, I would have many shows and will be happy.”
“If only a major record company would discover me, I would become famous and happy.”
Do you recognize the if-only thoughts? Many musicians have them. They think that their happiness is dependent on positive events, and that positive events will lead to long-lasting happiness.
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(Updated January 13, 2016)