Beyonce demonstrated social media's music marketing potential when her unpromoted December 2013 iTunes exclusive set records and sold more than 800,000 albums in three days. Beyonce's feat encouraged Apple to acquire Beats for $3 billion in a partnership intended to replicate her success, insiders told the New York Post. Other sources told Billboard these moves signal Apple's intent to take over the music industry and squeeze out competitors such as Spotify. These trends herald a sea change where social media is becoming the key to successful promotion for both albums and concerts. Musicians who know how to engage their fans with today's technology stand the best chance of becoming tomorrow's chart-toppers.
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Attaining a degree in music opens up a world of possibilities. Not only is it enjoyable and mentally stimulating, but it can be very rewarding financially, as well. Among many others, you can pursue careers such as video game audio, orchestral musician, musical therapist, TV music supervising, music attorney and orchestra conductor.
Back in the 80s it may have been enough for you to release a song with no visuals, this song may have then touched the hearts of many who would grow to love your music and you as an artist.
Snap back to the modern age and you’d be lucky if anyone would take the time to shake a stick at your audio only release. In this day and age you NEED a music video to accompany your song, whether it’s a professional video or you’re singing your heart into your webcam, a visual aid will definitely boost your chances of capturing new fans tenfold. When’s the last time you downloaded a mixtape or bought an album from an artist you didn’t know?
Every year, thousands of people attempt to start their music career. With new technology and online services, this is now a journey that anyone can navigate. Making yourself knowledgeable about the evolving music industry is your key to starting a sustainable and successful music career.
Perhaps the biggest impact on your live performance is how you approach practices and rehearsals. Many artists use the two terms interchangeably even though there are some differences.
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- Paina B | Show Them Better Than You Tell Them
Social media marketing is a great tool, but this medium cannot be your only plan of attack when promoting your music. How are you going to show your audience that you can deliver through with only a 13 sec Instagram video? How can you connect with your fans outside of technology? SHOW THEM!
Over time we have seen many different music products offering us everything for sharing music to a store to streaming. Each service has had its merit and with the industry in the exciting times that it is they have pushed the industry forward. There is no doubt that since the start of the century the music revolution has been in full swing, old sales channels have been bulldozed out of the way by the new players. Technologists and music enthusiasts have found new innovative ways to create, record and deliver content. This is a understandable trend that is likely to continue as consumer demand new ways in which to consume the music they love.
The competitive nature of the music industry is why many musicians either fail to garner the attention they deserve, eventually disappearing from the scene while others give it their all for several years, but to no avail. For the few who do make it, the fame and glory is often short-lived because they failed to define their SMART goals and missed the opportunity to capitalize on their proverbial 15 minutes of fame.
Managers, agents, publicists, artists, we love to b**ch! I’m the first one to admit that sometimes it’s nice to think that the big bad industry has done us wrong and our plight is not directly related to our actions and approach. While sometimes that may be the case, it’s not really useful energy now is it?
Starting any business takes a lot of perseverance and patience. Some people compare it to bringing up a child or having a relationship – more often than not it’s a total rollercoaster! But if you strongly believe (and enjoy) what you’re doing, it can be the most rewarding job in the world. Music teaching, like any profession, requires the right approach and strategy in order to succeed.
Producers take great pride in their music and their work and rightfully so. It takes skill, time, ambition, and hard work to get known in the very crowded music field. Some that have “made it” have done it in unique ways. Zedd made it by winning remix contests, Deadmau5 made it by putting out great and unique music over and over, and new producers are getting known every single day.
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(Updated April 6, 2015)