The musicology is the scientific or academic study of all phenomena related to music, as its physical basis, its history and its relationship to the human being and society. Their guidelines are very diverse, emphasize different work areas, objects of study and research problems. Musicology it defined and developed very differently according to the different national traditions.
So reports are claiming more and more users are embracing the subscription streaming service. As a matter of fact, Spotify just passed the 40M milestone.
Should we actually celebrate? Is this good news for musicians, creators and all copyright holders? Or is this just a revenue growth for Daniel Ek and his fellow startups moguls?
So here’s the deal: streaming services are gaining more audience everyday, scoring more subscribers.
No matter how many conversations I have with fellow artists, they always say Twitter is their least favorite, and least used social media tool. Some artists admit that they don’t get it, while others think 140 characters just isn’t enough to make a point.
Whatever the reason, it’s pretty safe to say that artists who do use Twitter can use it more effectively. In this post we’re going to give you a full start-to-finish breakdown on how to create a Twitter account, post effective tweets, and maximize your content and engagement.
- Paul Corsi | Is Your Single A Flop?
- Wendy Day | Truth Bomb
- William Tait | Should I Write Original Music Or Music That Sells?
- Wes Walls | SEO Keyword Research For Musicians
- Wendy Day | Marketing Yourself As An Artist
“Oh well, there’s always the next single.”
“It doesn’t seem like anyone is interested.”
These are two things I often hear from bands following the first week of pitching media on a single. This is often after only seeing ten to 20 outlets cover the band. Did I mention it was after only one week actively promoting the release?
There’s often a sense of panic from musicians after that first week – the band invested a lot of money – and it’s already a flop.
It’s not, I promise.
Musicians are reaping big from their music on YouTube. There are billions of videos uploaded on YouTube every day. Some musicians have earned more than $5 million in ad revenue and the figure keeps on increasing at a fast pace. You should consider monetising your music on YouTube rather than simply allowing them to run ads on your music. Setting an effective sales funnel can help you earn more traffic to your music on YouTube. The following sales strategy can help you earn more money from your music on YouTube.
What is the HARDEST part of the music business? #HardQuestions
I’ve been thinking a lot about how to make sharing information about the music business easier to follow, and easier to understand. And while I probably shouldn’t, because if an artist REALLY wants this, he or she will put in the necessary time and commitment to learn how to do this correctly. I mean, shit, I learned–I taught my damn self. I didn’t have a ‘me’ to make it easier.
Have you ever noticed that the music you love to write, always ends up being the music people hate? Yet, your worst written songs, the songs you said “I can’t believe I wrote this POS” are somehow, magically, the ones everyone loves? What’s up with that?
Want to do your own SEO as a musician? Before you start optimizing, it’s crucial that you get to know your keywords. This is always Step #1 in any SEO project, and it’s no exception for musicians.
Before you read this, head over to Chapter 1 of this multi-post guide to get familiar with your SEO strategy and the Fan Journey
OK, let’s go.
By, Wendy Day
Marketing is the overall image and awareness that is put forth by your brand as you advertise, promote, do interviews and basically spread the word about your music (which is your product). You need to know exactly who will buy your music, and tailor your marketing campaign to them. The best method to draw in fans is “word of mouth,” so therefore your goal should always be to spark positive conversation (word of mouth) about you and your music.
Learn the basics of the ukulele. Don’t know where to begin? This article will walk you through everything you need to know before getting started.
Living in the heart of a music mecca like New York, Nashville, Austin, LA, Seattle etc., no doubt has its advantages when you’re trying to get your music career moving. You’re in the thick of it, and there’s no shortage of talent, resources or inspiration to draw from. Up until about 2010, if you wanted a career in music, you basically had no choice but to move to a big city. But so much has changed over the last several years, and that’s not necessarily the case anymore. In fact, more and more musicians, artists and creatives are leaving the high rent of the big city behind to find a better quality of life in more rural locations. Here are a few unique resources to help kickstart your music career when you’re not living in the heart of a buzzing music scene.
When we talk to other musicians about music marketing, search engine optimization is a topic that comes up often.
And why not? It’s free, it’s known as a highly effective marketing channel for millions of businesses, and it works.
The downside is that it’s complex, time consuming, slow to see results, and it’s known as a bit of a dark art.
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(Updated January 13, 2016)