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Friday
Apr222016

The One Thing You Already Have That Will Ensure Your Music Career Success (If You Allow It)

What one thing is the key factor for your success in the music industry?

Answer: Your type of mindset. Regardless of what you do, every choice you make and action you have performed up until now has been determined by the type of mindset you’ve built for yourself.

The most popular and successful professional musicians were not born with amazing skills or more potential than everyone else. They have a separate kind of mindset that causes them to take different actions and get better results.

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Thursday
Apr212016

How To Advance Your Music Career In A Digital Age

Being a musician these days is tough! Back in the good ‘ol days, artists just had to worry about learning their craft and booking shows, hoping to get radio support along the way that could eventually get you signed to a label. But today things have gotten a bit more complicated. But with every challenge there always lies opportunity. This opportunity is that we now have more access to information than ever before–information is knowledge. Now all the barriers of entry only large record labels knew about are out there in the open. With a bit of research and time, we know the industry works and we know how musicians can make money in it.

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Wednesday
Apr202016

5 Steps To Creating An Effective Music Marketing Plan

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

Whether you’re a brand new musician establishing yourself online for the first time, or an already established band with a dedicated fan base, there is one thing that love it or hate it, all musicians will have to do. That, my friends, is marketing your music.

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Tuesday
Apr192016

5 SEO Tips For Musicians

So, you just created a website so your fans can learn more about you and your music, but you don’t know how to get fans to your website without paying for ads. As a musician with a website, you should practice different SEO (search engine optimization) techniques to make the website experience better for your fans and help you to gain new ones in the process. This is something many artists go through because they’ve never explored the world of SEO. SEO is all about generating organic traffic to your website, which can be done through optimizing your website and will improve your rankings in the SERP (search engine results page).

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Monday
Apr182016

The Ten Rules Of The Road (And Of Your Life)

When asked what advice I might give to the aspiring touring artist, I consider my reply much the same as Polonius must have felt in passing on wisdom to Hamlet before the latter’s aborted trip to England with the ill-fated Rosencrantz and Guildenstern (Neither a borrower nor a lender be… etc.).

Here then are the ten most important things to remember as a touring musician that must be memorized in order to survive. There’s no trick to coming out healthy, wealthy and wise at the end of a tour (assuming you started the tour that way), as long as you follow these few simple tenets.

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Saturday
Apr162016

MusicThinkTank Weekly Recap: How To Make Money Through Licensing

Friday
Apr152016

How A Visual Artist Taught Me To Earn A Living Through Licensing

Many musical artists don’t think about how to generate alternative revenue streams to supplement the money they make selling albums and playing gigs. Many artists avoid thinking about the business aspects of the industry in a more broad way than simply “play a gig and get paid”. This is a subject that has interested me for many years, as the financial roller coaster of being a professional musician can be very trying at times. When I was younger and working as a full time keyboard player, I could be playing in a big Broadway or Off-Broadway show one day, and the next be just another unemployed musician scrambling to earn a living after the show closed. But then I met Larry Rivers, the man who taught me how to merge art and commerce to generate revenue. My experiences with him have greatly influenced how I approach earning a living as a creative artist.

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Thursday
Apr142016

The Value Of Keyword Research For Artists

Keyword research is vital in the digital marketing industry. It is valuable because of its high return on investment (ROI), and keywords help your website to rank in the search engine results page (SERP). Researching keywords that relate to you can help you to learn which terms and phrases to target with SEO. This is a good way to learn more about your fans, too. Choosing the most important keywords and phrases that describe you will help you to attract qualified traffic to your website.

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Wednesday
Apr132016

3 Reasons Why You Shouldn't Announce A Release Date

Bands often come to me while they are in the studio with a clear idea they would like to release their album within a few months. However, without a finished product this is rarely a successful strategy. I’ve even seen a few bands announce their album release date on social networks and then have to retract that date, due to a variety of circumstances.

These are three reasons why you shouldn’t announce your release date before you have a finished product.

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Monday
Apr112016

8 Effective Strategies To Sell Your Music Online

For the average artist who finds it difficult to sell his/her music (hint: this is most artists) in the age of Spotify and Pandora, any attempts can often feel like a waste of time.

Below are 8 effective ways to make the most of your online merch store, digital music presence, and your relationship with die-hard fans. The following tips are not only useful, but when done right can lend themselves to a significantly greater income, a larger online presence, and stronger engagement with your fans.

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Monday
Apr112016

Social Monetization - How It Works

Here is the key: If you’re releasing your content without a CTA, and you want to monetize it, you’re throwing that content away. It’s like casting your bate into the ocean without a hook. Worth noting, before you get a hook, I advise that you create a great experience to bring people to and that you have your products ready to buy, but if all of that is taken care of, you absolutely need some hooks (CTAs).

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Saturday
Apr092016

MusicThinkTank Weekly Recap: 7 Things You Need To Build A Portable Studio

Friday
Apr082016

7 Things You Need To Build A Portable Studio

A Musician that’s always in transit but needs to express himself will need some sort way to record or edit his music. In today’s day and age we have all of these Apps for our tablets and smartphones which are very handy. But sometimes we really need a computer based portable solution to a real studio setup.

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Friday
Apr082016

7 Promotional Stunts You Can Do With Your Leftover CDs

With the rise of the streaming convenience, chances are not a lot of people are buying your CDs at your live shows.

They’d rather know if they can find you on Spotify so they can look you up on their phone.

Don’t get me wrong. It’s not because they don’t want to buy your merchandise. They might even be asking you that question at the same time they’re buying a t-shirt you’re selling for five times the price of your EP.

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