When most people who want sponsorships think about their ultimate goal, it involves money. They’re looking for someone to fund their event, to pay for their tour, to raise money for their charity, and so on. When many business think about sponsoring someone, it ultimately involves money as well: even if it is an incredible cause, at the end of the day, they want to know how sponsoring will help them get more customers. Each party treats the sponsorship as a transaction. However, I believe it is important to shift the definition from “a cash and/or in-kind fee paid to a property (typically sports entertainment, non-profit event, or organization) in return for access to the exploitable, commercial potential associated with that property” (IEG, 2000) to something more equitable: a partnership.
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I’m guessing that you may have already begun to make some resolutions for 2014 and I am also guessing that making more money from your art may have been on your list of resolutions… If this is the case (or if this sounds good to you) look no further! I reached out to some of my favorite colleagues in the business and I asked them to contribute an article that talks about “making money from your music” I left it fairly open and their responses are FANTASTIC! Here is a list of the topics and each one is a full length article.
Good luck in 2014! We can’t wait to see what you accomplish.
2014 is with us. And while there’s a good chance you’ve already made non-music related new years resolutions, have you made any related to your music? If not, today we’re going to fix that!
After my well received 2013 post (still useful today), below are 6 resolutions you can ‘borrow’ to help get your music career on track this year. Feel free to use as many or as few of them as you please. All I ask is that any you do decide to go with, stick with them for the duration.
Challenge yourself to do a few of them, but don’t pick so many that you can’t carry them all out. Ready to get going? Well here they are:
Author Zig Ziglar was often as saying, “If you aim at nothing, you’ll hit it every time.”
Your music career is no different. Unless you have a target that you are reaching for, you’ll just continue down random pathways hoping to get somewhere. How will you know what successful looks like if you haven’t defined success for yourself? You need to begin by creating (or revisiting) your goals.
There’s a popular business acronym that says goals should be S.M.A.R.T., or Specific, Measurable, Attainable, Relevant, and Timely. In a band, I think goals should be SMARTER, because they need to include Everyone and be Revisited often.
A ticket stub does so much more than just admitting you into an event. A ticket stub is a filled with memories, emotions and, if you’re lucky, your favourite singer’s autograph. Just one glance at that flimsy piece of paper, and the flood gates are opened. You are submerged in a pool of memories, like which song the band opened with, the moment you made eye contact with the guitarist, the hoarseness of your throat from screaming along with the lyrics, and how, for a couple hours, nothing else mattered in the world. That flimsy piece of paper can become a prized possession.
I was at a gig last night and I saw three amazing bands rocking out the stage and making people dance very hard. Note: it’s London, normally people don’t dance that hard.The sad realization I made is that none of these bands actually makes money. Isn’t it sad? The band entertains you, makes you feel great, you pay the bar for drinks, but the musician gets nothing of monetary nature. That brought an avalanche of thoughts and I started jotting them down! I quickly came down to 6 main reasons of failure, which you’ll definitely relate with (if you’re a musician).
This is part two of my series on how to make more money from your music career. If you missed it, you can see part one here. That looks at the different ways in which you can earn money from gigging.
Today though, I want to look quickly at the power of recordings songs for holiday events such as Christmas, Thanksgiving and the like.
MusicThinkTank.com Weekly Recap: “Pay For It, Or Lose Us” – The Challenge Facing Independent Musicians
- Mackenzie Carlin | Production and Marketing Essentials for Aspiring Music Producers
- Joshua Macrae | Can’t Buy Me ‘Likes’
I’ve become very fond of Craigslist.
Searching for players, gigs, and gear, somewhere between my first cup of coffee and a cleaner pair of underwear, I feel like I’m going to need a pair of bunny slippers and a robe this winter in order to fully realize my out of work potential.
I stay in the musician section for the most part, but even those ads are littered with nerds, real-estate agents and date rape enthusiasts. It’s a great place to be if you’re a “serious”, “drug free”, 22 year old female vocalist with your own equipment. And it’s as close as I’m ever going to get to Reality TV.
The searching, however, has paid off.
The mobile age has only made the production industry a more promising land for music enthusiasts, with IBISWorld’s Independent Label Music Production report pointing to an impressive industry revenue of $354 million between 2008 and 2013. Unfortunately, not every music lover has what it takes to make it as a producer. As with the rest of the entertainment industry, music production is, by nature, a cutthroat endeavor. Only the most passionate, most talented, most clever and most willing to sacrifice are able to make it big. But if you do make a name for yourself, the payoff could be incredible, both in terms of finances and personal satisfaction. A successful launch is an absolute necessity, so make the appropriate equipment investments and networking decisions before you venture into this competitive arena.
“Pay For It Or Lose Us” The Microdance’s Alex Keevill highlights the challenge facing independent artists.
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(Updated Feb 25, 2014)