I’m a lover of music and marketing, just like the next guy - but I really think the consumers have it right and the industry is still drinking koolaid -
The big issues of the day are not Music. They are the economy, the environment and global relationships. 99 % of music doesn’t address these issues - we’re using music to distract ourselves, not unlike television in the 80s. No wonder we’re not connecting. What exactly should we be connecting to? Inspiration is not just a good hook, coupled with a strong manager, funding for a tour and a file on itunes. It’s about seeping deep into the emotional language of what matters and afixing onto a heart. And becoming imperative in that hearts’ life. In ecological terms, it’s mutualism - the song lives in your body, and you derive great pleasure from it. Win win.
Blog away, but the real fact that is that music is just not inspiring people right now. Not in any significant way. And though there will always be music, there won’t always be inspiration. :)
Imagine if your entire financial well being was determined soley on finding the single, one, exceptional talent.
Wait for it, wait for it.
The problem is, we’re all too driven by the idea of brilliance, without the source of it. Nowadays, all the marketing in the world can’t put the industry back together again.