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How to Find A Music Manager

An incredibly poorly named article but one that seemed to be well received.

How do I find a music manager? How do I find a booking agent? I just need to find someone to get my music to the next level. I’ve heard these questions and statements before and fifteen or so years ago I sounded exactly like this. As it turns out I wound up on the industry side of the fence and traded in the crowded smelly van for a record company desk job but I do have some answers for you. Chances are you won’t like what I am going to tell you but I implore you to keep reading.

Let’s start at the very beginning – do you have anything to manage? I know – sounds like a stupid question, but is it? I’m not asking you if you have lots of work that you could use help with, nor am I making light of the pure volume of work that is the creation of both recorded and live music. What I am asking you is do you have something ready to bring to market that needs managing or are you still building out your product? There is no shame (I’ll repeat it again) NO SHAME in being in the developmental phases of your career. We live in an instant gratification kind of world, which is why when I write articles like this I know statistically that a majority of people won’t have made it this far because they were looking for a “get famous now” button. Take your time and develop your product – this will help you rise above the MILLIONS of other people who went out to guitar center purchased their first instrument and recording gear and had the first song they ever wrote up on MySpace the next day hoping for some kind of miracle won’t ever come.

Back to management – let’s talk about what you should have together before even considering approaching someone to invest in your career. *** Notice I said invest because whether or not they spend a dime on you management is an enormous expenditure of someone’s time*** Before approaching anyone to manage you- have most of these together:

  1. No apology recordings of your music
  2. Professional looking photos of you or your group
  3. A basic – findable website (custom URL) you can update yourself
  4. A Mailing list and a place where people can sign up on said list
  5. A social network presence (twitter, facebook, myspace, youtube)
  6. Live performance footage (preferably in front of a crowd)
  7. A well written bio highlighting your accomplishments

These are the building blocks and the marketing materials you will use over and over and over again. There are no words, no email sales pitch and probably not even naked photos of an executive in compromising positions that will get you taken more seriously than having the items above in place. Many of these items can get pricey so do your homework and shop around if you feel that any of these items are best done by work for hire. Having these materials will get your more gigs, will get you taken more seriously by your peers and potential fans and ultimately (if you have a product people want) will help you build a business in music.

“Okay – wait – isn’t this super basic? Does he think we are Idiots?” No, absolutely not.  All I can tell you is that if you buy into Google querries as a representative sample of the population (I do) it would seem that aspiring musicians are searching for the wrong things to get ahead. Check out what people search for online for music related terms according to a Google AdWords querry in June 2010:

Term: “Get My Music Heard Online” Global Monthly Searches: less than 10

Term: “Get more people to my shows” Global Monthly Searches: less than 10

Term: “Make a Living In Music” Global Monthly Searches: 46

Term: “Marketing My Music” Global Monthly Searches: 110

Term: “Get a Music Manager” Global Monthly Searches: 590

Term: “How to Get A Record Deal” Global Monthly Searches: 18,100


Draw your own conclusions but I think too many people are looking for a shortcut to fame that barring an act of God or Justin Bieber just doesn’t exist.

I wrote several articles in this increasingly poorly named series on my website.  Feel free to check out part two on how to get a music manager.

Reader Comments (68)

I agree that you need to have all of those items listed above but I think should be clearly stated that just because you have those items in place doesn't mean you won't still be ignored by managers and agents.

You're comment regarding whether you have something to manage or not really hits the nail on the head. Your primary goal as an artist in today's climate should be to do it yourself until you can't juggle it anymore without bringing on a manager.

Another thought from a friend: give them more reasons to say yes instead of no.

July 2 | Unregistered CommenterJon Black

I speak as an as-yet industry outsider, but I would submit that the one other thing that should be added to the list is: "A full calendar." I freely admit that I'm in the fledgling stages of a solo career, but I'm also happy to detail out a series of concrete steps in my timeline before I expect to achieve anything at "the next level." And one part of that is getting a year's worth, or more, or intensive once-a-week or more performances under my belt to both build my fan base and hone my performance skills.

A lot can happen between now and then, but I'm going to feel a lot more comfortable a year to 18 months from now, having (along with the "list of seven," above) the background of an experienced, working artist.

July 2 | Unregistered CommenterDan Hylton

@Jon - Agreed - there is no guarantee that having all of these things in place will make managers and agents start melting down your phone but I would say the odds are better for those who do.

@Dan - Your point is a valid one too. More often than not I encounter people who find me via the web who have not performed outside of singing cover tunes in their shower asking me how to find management. The article is for them and of course little pieces of it here and there were intended for people like yourself who are further along in the hopes that re-framing the obvious will serve as a reminder and / or inspire some more action... Not many people view their career as a marathon rather than a sprint.

Thanks both for your comments,


July 2 | Unregistered CommenterRick Goetz is looking

I am looking for a manger to over see advertising/album production.I have all the above outlets set in place with a professional website i use to promote my albums.This would be a part time position.

Job Requirements:
-Must be motivated
-Worked with an artist before or have some band experience
-High school diploma
-Have a CPU with high speed internet
-Be able to work through time crunch situations

email me at
go to for more info

July 5 | Unregistered CommenterPaul Win

If I may add another little shortcut to getting the word out about your music. A concise, effective, short bio sure helps. The trick is to emphasize all your most sellable qualities. I found my own niche with, helping professionals of every stripe get unstuck and create their perfect Bio. I hope this is helpful for you. Steve Brent

July 13 | Unregistered CommenterSteve Brent

i am an upcoming artiste looking for an opportunity to break into the music industry.i sing r n b and also hiphop and i have written over 35songs and they are hot.

July 18 | Unregistered CommenterRexy J

I am a songwriter who doesn't want to perform, I just enjoy writing music. My question is how do I sell my material/ product? Do I need a manager for this? I understand that the music business is incredibly competitive and there are many brilliant unheard of song writers. I am not saying I am brilliant, but I can write a reasonable song and wondered if there is a way to sell this product?

Any comments will be appreciated.

Tim Crew

November 4 | Unregistered CommenterTim Crew

Well i know if you love music you gotta persue it.. Thats what im trying to do and maybe one day be as famous as Lil Wayne or eminem.. #Respectafterwork #Worknowplaylater #moneyaintsleepingwhyareyou #agents #managers #music

Look me up on twitter, where I write freestyles from time to time of whats going on in my life.
I want to become famous, I just need to meet the right people.
Lets go. #getrichordietryin #like50


March 31 | Unregistered Commenter@AntB_PRL

I do orginal music good feed back looking for manager / promoter .I am on itunes look up mama and the crack pipes Call Bob 414 419 9101 if intrested Call rather than email It will work.

June 2 | Unregistered CommenterAX

I am a solo singer songwriter guitarist who has been in the job for 15 years, and am sick of still playing the same old venues, and not getting anywhere else. ive done as much as i can do on my own, but without a manager or agent, can't do much else. i want to play in new york, and europe, and of course, get a record deal. the amount of bands i see who are TERRIBLE, yet just because they have 40 acolytes at every gig which must mean they are the next best thing, is so sickening! have a look at my work - see what anyone thinks -

thanks for your time.

hi i am looking for a manager i have my mix tape i have my singel and i all so have my video as well its ben really hard to get stuff to sell in bermuda i need sum body to help me with that just sum body to help manage my music i sing i proform i need sum market help thats all i need sum body thats good at helping i all so have wrote sum sougs too ok

June 25 | Unregistered Commenterartist spyro

im at the age of 13 going on 14 and i would LOVE to get a record deal or a manger,...and i KNOW how to sing...can someone juss please email me at jacquelyn_hopkins@ymail.ccom,..and im warning now that my mom is a little strict but im nice as heck,..and shy juss a little bit, and trust me i wont waste yo time! email my mom for permission at hurry!!!!!!!!!!!!!!!!!!!!!!!!!!!....i would like a good non-strict manager also...thns plz do this ASAP!!!

August 15 | Unregistered Commenterjackie hopkins

hey, my name is ohmma mon, im 14 almost 15 i have been writing music since i was 8 and i have been singing since i was 4, my mom use to sing and record songs back in her country, and i wanna do the same thing but i want to make it big , i have real potential and im ready for it. i want to perform live with my acoustic guitar and sing the songs i wrote in a room full of people i dont know. i feel like singing is my destiny and i really want to make a career out of it,
thanks for you time ,
Ohmma mon

October 10 | Unregistered Commenterohmma mon

Ok, 2 Questions I Hope Someone Can Answer, 1st, Whats The Best Way To Build A Website?
2nd, He Mentioned Some Supplies That Would Help, What Do These Consist Of? Right Now All I Have Is An Electric Guitar, If Someone Has The Answers, Contact My Email,, Thank You.

October 31 | Unregistered CommenterSteven

Great article. Thank you for the constructive advice, much appreciated!

November 2 | Unregistered CommenterFaye Gatley

im looking for a manager tht can help me make it at the big time i right my own songs and have a clear, well toned voice.....f your looking for a client call 417-425-1513 :)

I also agree. I'm just looking to build a team. I want to be able to trust my team to help me take us to the top. I'm not looking for a short cut, I'm just looking to get started and someone to believe in my dream. An investor & a manager. If you can give advice on that or can suggest someone to me i will truly appreciate that. I know ,everyone says the same thing but I hope you can look past that and give me a chance. I also model. Thank you
Facebook: Sincere RiskTaker Carvalho
Twitter: NY_is_Sincere

Sincere Carvalho

November 14 | Unregistered CommenterRick goetz

im sixteen years old and im looking for manger. I write my own songs, right now i have three. One about my life another one thats r and b called me and you i have a gospel song called closer. I believe god gave me gift im trying to use it i believe i can make it as a singer. I dont have a youtube video but i can sing for you. Heres my mom number 757 7630368.

November 15 | Unregistered Commentershaneka braxton

My name is Raphael Mirabelli (Italy).
I propose Classical and Jazz music video of my band.
I ask if you want to be our manager and if He wants to give concerts.
Greetings and Thanks.
Via Montegrappa, 6
Tel. 0039 3497501928

November 16 | Unregistered Commenterraffaele mirabelli

hello me and my friend is 18 years old and my sister is 11 and we put a group together and wrote some songs that i will be recording on a cd soon but for now we are looking for a manger to help us be recongnized and would apperciated if you would work with us here is my cell 347-645-0323 and email: thank you

November 17 | Unregistered Commentersharletta

I am one stone and I am having a problem on of reaching out to the fun of reggae so my question is who will help to reach in the home of music but i think the answer is my manager so how will i gate them ally GOD knows
so if I may have same one to take me to the scene of music i can do my best

If I may add another little shortcut to getting the word out about your music.
A concise, effective, short bio sure helps. The trick is to emphasize all your most sellable qualities.
I found my own ONE STONE with short bios helping professionals of every stripe get unstuck and create the perfect Bio in the reggae scene that KENYAN are looking for. I hope this is helpful can be real. Oneston.

hello my name is kayode i am from nigeria i am also musician i hav good 8 track but i am looking for a manager that will help me to get a show and sign me this my number 234167520194 or 07043382881 my stage name is k6 pls help me

January 6 | Unregistered Commenternone

100% agree that so many want to be famous instantly. After doing music for over a year, and wishing for that "big break" I know it just does not happen. If you are truly passionate about doing music then you will do whatever it takes to do that.
Many may not want to hear this, but unless you are getting quality STUDIO time (I'm not talking in a closet) then no one is going to think you are anything special. You have to promote and sell yourself first before an agent is going to take a shot with you. You get out what you put into your music. If you aren't willing to work a few more hours to pay for studio time, then you just don't have the drive to be in music. Writing songs and singing is a lot of fun, but you are kidding yourself if you think anything is going to be handed to you.


January 13 | Unregistered CommenterKiD V

You hit the nail right on the head, i wasn'tt looking to be famous overnight however i do have all the listed requirements and more, therefore i started looking at managers and recording studios, and i've just been offered a recording contract and a world tour !!

January 21 | Unregistered CommenterT.U

I'm also looking for a manager,I'm a female artist from nj,and I been doing music for 15 years now, and haven't came across the right manager yet, my contact:
Also check me out here: quad.risslaski
Or, google risslaski

March 6 | Unregistered CommenterRisslaski

My name is Marc Sisco and I am looking for a Manager to get my music started in the music business. I am Unsigned and I share my music on several different websites for distribution like the following : amazon, itunes, emusic, etc. Here are several links of mine if interested in me.!/MarcSiscoReverb

I am looking forward in hearing management opportunities very soon. Thank you!

Regards, Marc Sisco

March 10 | Unregistered CommenterMarc Sisco

Hello there ,
I am an artist from sierra Leone base in the republic of the Gambia west Africa. I am looking for my music promoter or manager that will help me to grow up my music . please feel free to contact me on my personal email address or on my cell phone number 002207639570 .

March 27 | Unregistered Commenteroscar

How would a world class, world music performance Violinist / Composer / Performer get a top notch / corporate level Live events and shows manager or agent to propagate his / her career into the global market? Someone to match the standards set by IMGArtists group from NY / LA. Similar to them. Can anyone suggest any other company or folks who are really professional and understand the challenges of being a World Music Performance Live Musicians and Recording Artists?

PS: I do have SIX major blockbuster films in my credits so far, apart from a 25 year performance and live events success.

June 9 | Unregistered CommenterJ. R

Hi, I am an aspiring electronic musician who goes by the name nairboman and am looking for people to help me with my career in whatever fashion. I believe that I am very talented, but do not have the constitution to be good self-promoter. I just need some help. If you like my music(samples on my website: can help me in any way, please contact me( Thank you

June 11 | Unregistered CommenterBrian Lackey

please i am looking for a manager or an agent.i have written down about 50 gospel songs including hymns.i have the talent of writing poems also and i need a helper{agent/manager}..honestly my songs are of foreign types and similar to Don Meon's fact i have the talent and i'm sure of my line is...+233572513796...
Please i am ready to prove my self without any charge.i can sing anywhere about three to five songs either on phone,on skype or anywhere you prefer...they are songs that everyone who hears them become surprise.some don't even believe that i compose it my self.i have only one demo...and i can send you that too.
thank you

Hey a kenyan boi,an upcoming musician n rapper.Me and my friend have formed a group that were hoping will inspire other young people out there.We have written a couple of musictracks but we havent recorded due to lack of fund.Our songs are mainly hiphop which consiste of love,swagg and ispirational tracks.All we want to plead is for a willing promoter to help us out make it in the industry.we would highly appreciate anyone who would listen to our music and help us out.
Thanks in advance and you can contact me via ma no.+254708588700 or email

thanks n regard Victor

im 14 years old singer/songwriter look for manager that will take my career to the next level if there is anyone pleae contact me at my email address: cindynguyen12345@gmail.comor follow me on twitter @cindynguyen1422.
thank you sincerly:Cindy

July 25 | Unregistered Commentercindy nguyen

Hy i am 20 years old dj producer and i looking for music manager and bookig.If you interesting write me on mail

hello i am 24 years old,i am into reggae dance-hall music.i am looking for a manager to help give my career a big and good email is will be a pleasure to meet you.

As someone who works in a related field I appreciate the honesty in Rick Goetz's article. He also presents some advice that all aspiring musicians ought to seriously look at. If I can make a few additional suggestions to those who want to improve their chances at getting representation, I recommend (in no particular order):
1. Have real talent, real skill. If you are a singer, you need to be a good one that is appropriate to the style of music you like. You not need to sing like an opera singer to be a good rock, metal or hip-hop singer/rapper, but it has to be good within that area of music.
2. Pick appropriate songs that highlight your skills/talents. For anyone who's ever watched American Idol, this can make the difference between someone staying and getting sent home.
3. Don't be afraid of criticism. Get constructive criticism to hone your music and refine it, like pruning makes a prettier rose or how a hotter flame refines iron. Listen to your critics and seriously think about what they said and see if it works. They may be able to point out something you don't see.
4. DO post a GOOD, DECENT video on Youtube. It makes it a lot easier to get the attention of a professional if you can point to something online that requires no work, is objective, and can get audience (viewer) ratings. Sure, there are a lot of jerks and idiots who can make stupid remarks, but that can't take away from an objective video. You can also link a website to it, and it can generate more publicity for you. And if worse comes to worse, you can always replace a video that's okay with a new and improved one.
5. Develop and maintain a good work ethic. This means practicing, learning, showing up at work/practice/gigs, etc on time. It means doing your best to avoid drugs, getting drunk, and doing things that could harm/ruin/damage your name. Just because you're young doesn't mean you have to be stupid. If you want to party, do it in moderation. Be smart about it. This also means not being a rude, arrogant jerk that offend other people. Show appreciation to others and try to get along and be the kind of person who works things out. It means acting like a professional. After all, why should a manager/agent/scout care about you if you don't care about yourself or put people off?
6. Instead of putting your name up here for management, follow Rick Goetz's advice and put it up on your own site. There are many free websites around where you can post photos and link to music and a blog. C'mon guys, people pay for advice like that and you are getting it for free.
7. Lastly, if you are approaching 30 you may need to re-evaluate your hopes on getting into the business. Once a person hits 30 his or her chance of starting a music career are usually between slim and none. Exceptions do happen, but the reason they are called exceptions is because they are so rare. Young people identify with people who look like them, not their parents or teachers. Be realistic. At the very least, have something else to fall back on and don't put all your hopes and dreams on getting into the industry. Better yet, don't just have a Plan B, but a Plan C, D and E. Even most of the successful musicians are only on top for a few years; remember back ten years and think about how many (or how few) musicians are still charting today.

I hope this adds to what Rick Goetz wrote and that it helps someone get into the business the right way.

November 26 | Unregistered CommenterRickW

Getting a good Manager is 70% luck and 30% hard-work. I know of people who have nothing fantastic to offer musically if not good but they have managers. maybe cus they're related or someone related to him linked him up. .... they perform in great shows and get paid while some homies with the talent, experience and wonderful music gat nothing ..... so, its all bout how lucky u are.. ur location too matters. to cut a long story short, always ask God to remember and bless your hustle. Meanwhile here's my latest songs with my crew.... DOWNLOAD and enjoyyy.

November 30 | Unregistered CommenterYungCPA

ok well, I am 10 years old.i am a competetiive singer.i love to sing, I sing all the time please email me and I will tell you more about myself I really need a maneger!

December 8 | Unregistered Commenterstephanie

I am a music manager and I have to say woah! It is so terrifyingly unbelievable that an article which so clearly states that the get rich quick mind set will not work, is followed by hordes of comments insisting that all they need is a manager and they will be the "next big thing".

I think that the article is accurate, and the comments prove it. Nice tip about spell checking Rick! Some of these people "right music".

If you seek a music manager, please visit this website:

February 18 | Unregistered Commenterthat guy

Everything in this article is accurate, however in addition the most important thing that you need to succeed in the music business is talent. However of course a lot of untalented artists do make it big (above mentioned Justin Bieber), and a lot of very talented artists sadly do not. That is where the management comes in of course, to create the proper connections and increase your overall presence. The industry has changed over the years, and you need a manager that is up to date with the times as well. The internet gives every artist a chance to be heard, increasing the competition and making it harder. You have to stand out, and receive as much web presence as possible.

This is exactly why I've used the management services from MuzicNotez. They create your professional press release and submit you to 100 press opportunities worldwide in magazine and radio each month. You can sign up for various deals and everybody is welcome. You can pay as little as $20 bucks a month too. Incredible deal, and I've received more press spots than I ever could have done for myself, so worth it!

Check it out for yourself, I highly recommend it:

April 2 | Unregistered CommenterJohn

Everybody wanna manager everybody wanna be a singer nothing's gonna be handed it to you I also wanna be a singer but it's gonna take time ! So stop looking on the Internet and on here for agent or manager and go promote yourself everyday you should be promoting yourself all cause you write a couple songs don't mean nothing. DO WHAT YOU HAVE TO DO FIRST cause everybody wants this

June 6 | Unregistered CommenterLayla

if your in the newyork miami area there is a manager named Ray Ztackz .worked with young money ,fabolous, yandy smith, the list goes on . the man worked magic for my crew look him up

June 20 | Unregistered Commenterbriggz

I'm looking to rap and be helping my family

August 2 | Unregistered CommenterLil bud

I read this article for the first time a little over one year ago and took a look at that list of things to be sure you have before trying to find management and thought the below:
1 - I apologize for ALL of my recordings. Every single one.
2 - Well... my friend took the pictures on her $80 digital camera and they look alright...
3 - Well... I have a Reverb Nation page...

Et cetera, et cetera. Now, one year later I went back to read this article and to my surprise I have five of those seven things checked off and one more in the works. I was starting to get frustrated about finding a manager and realized, "Hey... I *have* made progress." If I got nothing else from this article, I can at least say that it opened my eyes to the art of professionalism and treating your music as a business instead of simply saying "well people will hear me play and will just want to get involved." That truly isn't the case most times and you have to do the work yourself. I can honestly say that "professionalizing" my image online has helped a great deal in the amount of attention and quality of feedback that I am receiving.

All in all - thanks to the author!

September 3 | Unregistered CommenterNico

i am 14 years old and i would love the opportunity to have a manager,i am a singer songwriter and i can play the acoustic & electric guitar,a little bit of the drums and piano.In the past i have been in a few bands and performed in local places,i feel that music is a way to get through rough times in our lives and most people look for fame but i'm not looking for fame i'm just looking to get a musical career that i'll enjoy. I've always wanted to have a musical career,i'm a bit shy to begin with but that will fade away quite fast.I would appreciate if i could have a manager because having a manager would help me and give me confidence to get to the next level of a music career, if you are interested my email is

November 3 | Unregistered Commenterbritney park

management in general is a magic system for me, i m an artist wiz z multidisciplinary fields who lives in Africa honestly i don't know how to marketable z African music but i come-up with a unique style, so if anyone is interested to enjoy with me wiz z master mind he or she will b my manager.

i thank you

November 18 | Unregistered Commenterfrew kebede

Is anyone willing to be a manager for a twelve year old who has a big idea for songs. Anyone contact me at when ever life is tough music just seemsto bring me back to my original state of happiness. I can sing and write my own sings. I just need someone to shove me in the right direction. Please

November 21 | Unregistered Commenterbilly mixon

Im a 15 year old boy who wants to be a rapper im from plainfield nj im puerto rican
I want to be a rapper because its always been my dream i love it
Im looking for a maneger to help me presue my dreams and whenever i
make money my manager will get half of everything im making my phone
number is 908-361-2569 i hope someone will help me

January 2 | Unregistered CommenterIsiah sterling

Well said .I have learnt a lot from your article.I will try to attain those requirements as soon as possible.Thank you.

January 18 | Unregistered Commentermc kigos

hi my name is may i am 17, i will be 18 in three months
singing is my passion i have been singing since i was 8 and at the same time i have been writing song...and of course i still do. i have also accepted a songwritting contract and a singing demo but i did not accept it because they were accepting money. i am looking for someone who would work with me because i am talented not to ask for money,,i am looking for someone who would help me make my dreams come true and we both make profits in the future together

please contact me if you are a music manger or producer and someone willing to help please email me @
thank you

January 24 | Unregistered Commentermay

Hay im a 15 years old and im looking for a manager please if your interested please contact me at hope y'all can help me . I would really like it if one of y'all would help me look for a manager

Contact :

February 18 | Unregistered Commenterbritney

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