I have been working on the second edition of Music Success in Nine Weeks which will be released in a few weeks and I recently revisited the section about blogs.
I believe that getting reviewed on blogs is critical for every musician because it helps create a bigger footprint for you online, builds awarness and allows for a two- way conversation around your music
Here is a section from the book. To understand blogs I highly suggest you watch these two wonderful videos from the amazing Commoncraft website that explain all you need to know to get started.
STEP 1: Movie Time!
RSS in Plain English - http://www.commoncraft.com/rss_plain_english
Blogs in Plain English - http://www.commoncraft.com/blogs
Now that you have an understanding it’s time to get prepared to manage your blog reading
STEP 2: Create Your Google RSS Reader
Now you know exactly what this is from watching RSS in Plain English. Setting up your RSS Reader is the perfect way to get the information you want (not only from blogs but from also from other sites you frequent) to come to you, instead of having to check constantly to see what blog has been most recently updated.
STEP 3: Create Your Blog Reader Profiles
Blog Reader Profiles are wonderful because they will show the blogger and the reader community that you have visited a blog even if you do not choose to comment each and every time. This leaves a trail of breadcrumbs leading back to you, which shows others what you are interested in.
So, if you visit a blog that has either My Blog Log or Google Friend Connect installed, a photo of you / your band logo will show up on the blog you visited. This is a great way of becoming extra-memorable to bloggers. Each of these takes just a few minutes to set up:
My Blog Log
Look for the green tab at the top of the page that says “join/sign in” and fill out your profile.
Google Friend Connect
When you get to this site, press the blue “get started” button and set up your profile. Add your photo, short bio and links to your website, Facebook, MySpace and Twitter.
STEP 4: Choose A Few Blogs To Get Started – Look, Lurk, Leap!
Before you dive in and just start commenting on blogs I suggest you spend some time reading blogs and understanding the culture of each one you like and the authors who create them. After a few posts you will begin to get a good idea of wheter or not this will be a blog you will return to over and over – add it to your RSS reader so you don’t miss new posts and voilia!
According to some statistics there are currently over 80 million active bloggers today. Blogs, as you know, can be about any topic. A few dozen people read some blogs, while some are read by millions. The vast majority of all bloggers create blogs for no financial gain whatsoever; in fact it usually costs music bloggers money to host their files and maintain their blogs. A blog is usually a private endeavor. Most bloggers create their blogs as a personal outlet where they can talk about their lives, their opinions, and the things that they like and dislike – it’s basically an online diary.
To find blogs that are right for you won’t take long – just dive in and start reading them. The ones that resonate will jump out at you.
Here is a great place to start finding music blogs:
Music Blogs - The Hype Machine
What it is?: From Hype Machine: To put it simply, the Hype Machine keeps track of what music bloggers write about. We handpick a set of kicka** music blogs and then present what they discuss for easy analysis, consumption and discovery. This way, your odds of stumbling into awesome music or awesome blogs are high. This site also tracks the most blogged about artists and songs on their network.
Music Business Blogs
And here are my favorite Music Thought / Music Industry / Music Technology blogs
Ariel Publicity & Cyber PR
Every week we interview a podcaster, blogger or internet radio station programmer
I also write about marketing and PR
Daily thoughts for entrepreneurs and musicians.
A journal of music, technology and the new music business.
Video interviews with top music industry professionals on a broad range of topics about music and music business.
If you have a favorite blog you read please share it here