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Entries in music pr (1)

Friday
May252018

It's Time To Reconsider Our Approach To Music PR

Earlier this year we wrote an article urging unsigned bands to stop wasting their money on radio pluggers. The article might have annoyed a few pluggers but hey! more importantly it resonated with artists who unanimously agreed that their financial outlay was not returned by direct promotional value. In the article we proposed an alternative approach that focused on fans, social media and Spotify.

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