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The 5 Biggest Facebook Fan Page Screw-Ups

Thousands of artists, bands and music companies have a Facebook fan page these days. Perhaps you do too.

But way too many of them screw up big time when it comes to using a fan page effectively. (Of course, I’m sure YOU don’t fall into that category … or do you?)

Watch this new video clip and find out if you’re making any of these major Facebook music promotion blunders.

Haven’t created a Facebook fan page yet? Then you REALLY need to watch this so your first fan page gets off to a great start …



* In Screw-Up #1 I forgot to mention that you need to have at least 25 people “like” your page before you can create a custom URL for it.


Bob Baker is the author of “Guerrilla Music Marketing Online,” Berkleemusic’s “Music Marketing 101” course, and many other books and promotion resources for DIY artists, managers and music biz pros. You’ll find Bob’s free ezine, blog, podcast, video clips and articles at and

Reader Comments (8)

Fun post Bob, thanks. Totally agree with all the points here. I'm sure this list could be expanded in various ways. Watching the video I'd like to add an important one:
Do not use cross-posting apps or auto-posting services. Post directly in Facebook, be there.
First of all, people recognize that you're actually not there, the line below the post is seen and diminishes the will to engage for many people. Secondly, Facebook aggregates and hides posts from services in the news feed which means that your fans may never see your updates, especially if it's sent from a popular one, like for example Twitter.

Thanks for the great tips Bob.

These are core principles often overlooked. Many folks still view social media as a broadcast channel rather than a creative forum for personalized fan engagement.

Build awareness, acquire permission to market to your fans, engage and build community, then give them a reason to support you financially.

Eric Jensen

May 15 | Unregistered CommenterEric Jensen

That was worth the six minutes! I also agree that those simple points are sometimes the ones that are over looked by many people. J Wildd!!!

May 15 | Unregistered CommenterJ Wildd

Good read! Thanks for the video!

May 16 | Unregistered CommenterDJ KayPlaya

Thanks for the post and telling us that how one can track its fan following.It can guide many people in improving their method for music promotion through facebook.

May 17 | Unregistered Commenterdacey

I didn't sit through it. I don't understand videos like this. It it were written I could have read it, prioritized the main points, reviewed them, and moved on in less than a minute.

May 20 | Unregistered CommenterAlan

I should be telling this to Facebook rather than here, but fanpage username doesn't work; my personal page comes up in the browser, regardless of whether I'm logged in.

May 20 | Registered CommenterMojo Bone

Music promotion through Facebook is the best method for music promotion.Social networking sites have the highest page ranking because most of the people visit these sites hence promotion through these sites is the best idea.

May 23 | Unregistered Commenterdacey

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