So I thought I would apply that theory to building fans and work out why I recently became a loyal fan of the artist Jason Mraz – what was the psychology and marketing that really made me warm to not just his music, but him as a artist (or brand).
I wanted to know how I went from being just aware of his hit single ‘I’m Yours’ to downloading albums of tracks, checking out his videos and tour dates - what steps did I go through as a fan, and what breadcrumbs did he leave online to turn me into a fan?
It’s worth noting that I first heard ‘I’m yours’ in Summer 2009, yet only recently became a fan of his - what was my hold up? Here’s what I think happened.
This is How I Became a Fan of Jason Mraz
Step 1 – I first heard of Jason Mraz when I was driving along the south coast of the United Kingdom in the summer of 2009 when he released ‘I’m Yours’. Since then i’ve always associated his music with a nice summer vibe, but after that summer I didn’t become a fan for another 12 months or so..
Step 2 – One day when I was in the office trying to find more chilled out acoustic music that I enjoy and I decided to add a whole album of Jason Mraz to my Spotify playlist, thinking there may be a few decent tracks on there.
Step 3 – Over the weeks I start to notice a few songs of his that caught my attention and that I actually prefer to the original hit he released, but more importantly I realised that l liked all of his songs.
Step 4 – So now I’m at home with one of these songs stuck in my head and I go on my computer. Because I don’t have Spotify installed at home I go on to Youtube and because I’m comfortable that I will like all Jason Mraz songs I search for ‘Jason Mraz Playlist’ and stick a video playlist on in the background, of course I catch a glimpse to some of the videos – in particular the ones where there’s no music, just him talking.
Step 5 – I subconsciously take in what Jason Mraz is saying during the interviews and start to learn more about Jason’s personality and I begin to connect with his brand of being a non-materialistic and genuinely funny guy – which is a very likeable style.
Step 6 – I start to watch more videos, and learn more about his music until I finally decide to visit his official website to find out if he’s touring in the U.K anytime soon. Expecting a very bland list of dates and venues I am pleasantly serenaded by a hilarious background song that Jason sings about his tour webpage! (At this point i’m very impressed)
Step 7 – I am so impressed and happy as a fan of his that I start to tell my friends about his music, share his songs and well, write this blog post!
How I got to Know Jason Mraz
How can you make your fans fall in love you?
- Be yourself – Most people despise a fake personality and can smell it a mile off, be your self and people will appreciate that.
- Be transparent – don’t hide the fact that you’re a small local band if that’s what you are – if you’re honest and likeable then your fans will be more inclined to help you get to the next step.
- Be professional but not too serious – After all, life’s too short for being too serious and worrying about everything, have fun but remain professional.
- Leave breadcrumbs everywhere – better yet, leave breadcrumbs that show off the points above and give your fans a good reason to love you. Remember not all fans react to the same mediums as strongly so keep producing images, videos, and text content to bait them.