I own a music management company in Charlottesville, VA called The Artist Farm and both my partner and I used to work at Red Light Management.
Over the past 2 years we crafted, tested and honed a tour marketing system for our artists. The idea was to have a consistent way of marketing shows (the primary revenue stream for most artists) so that the little things don’t fall through the cracks. This leaves more time for innovation and gives us an easy way to mentor new employees or interns.
Recently we took the time to commit this system to written word in a book called Squeezing The Show. Today, I am offering up this book as a gift to the industry. It may change your life… or you may hate it. In either case, I hope you check it out. You can read more about it and download it here: http://theartistfarm.com/ideas/?p=458