Music Think Tank Stats

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  • interesting info for MTT readers
  • statistics
  • trends
  • data points

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ASCAP 30,000 New Members Per Year

ASCAP President and Chairman Paul Williams tells The Huffington Post on February 9, 2010 that more than 600 people per week are signing up with ASCAP.


Pandora Stats

Here’s a direct quote (below) from TechCrunch (view the post):

Pandora has announced that it surpassed 40 million registered users earlier this month. That means the service had doubled its size in 2009. And it’s adding 600,000 new registered users a week now. Even more remarkable is that half of those new users are coming from mobile devices. And of those, the iPhone continues to lead the way with 10 million Pandora users of its own. That number has grown some 400% this year.


Pandora Satisfaction

If you are wondering about how much new music can be injected into a stream, check out this report by Bridge Ratings:

While a solid 40% of Pandora’s consumers rate the service “Excellent”, a large component of Pandora’s users find the music flow or unfamiliar music quotient to be less comfortable compared to their experience listening to terrestrial radio streams.


Live music stats 2009

According to Billboard (view more information)

Worldwide, a record $4.4 billion in box office revenues were reported to Boxscore, an 11.7% increase over last year and the second consecutive year of double-digit growth. Attendance of 73 million represents a 12.6% increase over 2008, an important trend for a sector of the business that is now considered the most important for the majority of artists.


Facebook trends 2009

Via Edison Research (view the article):

Recent data from comScore shows a consistent 3 month decline among 18-24s, who may perceive Facebook as losing its “cool”.  A little more than half of 18-24 year olds agreed that “sites like Facebook are diluting the quality of relationships.” Approximately 40% of them said they now use sites that are more focused on specific interests, such as music or movies.


77 percent of Facebook fan pages have less than 1,000 fans

Stats and charts via TechCrunch (click to view more).

95% of pages have more than 10 fans
65% of pages have more than 100 fans
23% of pages have more than 1,000 fans
4% of pages have more than 10,000 fans
0.76% of pages have more than 100,000 fans
0.047% of pages have more than one million fans (297 in total).


MP3 players versus Streaming 2009

According to Nielsen via Mark Ramsey, in 2009, mp3 players had 11.5% daily reach and 69 minutes of daily average use.  Streaming had 9.3% daily reach and 67 minutes of daily average use.


Mobile internet adoption is outpacing desktop internet adoption

Time to start thinking about the impact that mobile internet will have on the music industry.  See the Morgan Stanley Internet / Mary Meeker presentation on TechCrunch.



Social Gaming and Virtual Goods Stats

via TechCrunch

Here’s some interesting stats on social gaming and virtual goods.  TechCrunch has a post about a company called Zynga (as of October 20th, 2009):

50 million daily active users as of yesterday (across Zynga games).

Farmville 20 million active users alone.

800,000 virtual tractors sold.

$830,00 worth of virtual special sweet potato seeds in Farmville in 2 weeks – half of that has gone to school children in Haiti.



Facebook and MySpace Stats 2009

According to Hitwise (lots of relevant stats on this page).

Facebook accounted for 58.59 percent of all U.S. visits among a custom category of 155 social networking Web sites in September 2009

MySpace had the highest average time spent among the top five most visited social networking Web sites, with 25 minutes and 56 seconds


P2P File Sharing Trend 2009

Via Wired

According a new report from Arbor Networks, a network-management firm used by more than 70 percent of the world’s top ISPs. P2P is falling out of favor so fast that the report declares that P2P is dead to ISPs…


MySpace Music Stat 2009

via HypeBot

MySpace Music is the #1 site in time spent for the 18-34 demographic
The site is #2 in total unique users
MySpace Music has 18.95 million monthly unique users


Social Networking Trends 2009


Mobile Web Usage 2009

via Harve Alan Media >> Nielsen

Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009 according to The Nielsen Company.


Lifetime Spending on Music and Related as of 2009

According to

The research reveals that in the UK, the average person spends £10,000 on music in their lifetime – taking in CDs, downloads, vinyl, music technology, gigs and festival tickets. The typical lifetime spend of a man comes in at £12,480, while the typical British female will spend £9,120.


iPod / MP3 Player Ownership Trend 2009


Podcasting Trends 2009


Video Consumption Trends 2009


Online Radio Usage 2009


iPhone App Trends - 2009

via TechCrunch

App Store for the iPhone / iPod Touch has now seen more than 2 billion downloads of applications, with a half billion programs in the last quarter alone.

In addition, the company revealed that the total number of apps in the store currently exceeds 85,000, and that they are now available to more than 50 million customers in 77 countries.