Here’s another reason to shoot high-definition video that’s connected to your music-related ventures: Demand for short, interesting, compelling, non-explicit, music-infused, high-quality, high-def content is going to be driven by the digital signage industry.
I have been doing some work for a venture that’s focused on digital signage. Here are some stats to consider:
- Digital signage is going to be an explosive growth (exposure) opportunity - with over 500-million connected screens predicted to be in the market by 2013.
- The combination of all the impressions generated by all the connected digital signs - already makes digital signage one of the largest impression-generating networks on earth.
Since the average exposure (time) to digital signage is relatively short, music videos are perfect for digital signage loops. Expect new mass-exposure opportunities to grow out of the digital signage networks over the next twenty-four months.
Question: Do any MTT readers have high-quality music videos that they feel are under exposed?
About Bruce Warila