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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Entries in Mobile Marketing (3)


Moupp, The First Mobile Fan App for Bands and Artists

The first ever mobile app for bands & artists to market and promote themselves. The app alerts fans to notify them of their favorite bands at the right time and right place. Bands increase their fan base, expand their reach and increase earnings.

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Music2 Text Helps Labels Establish a Direct to Fan SMS Relationship

Music2 Text is an easy to use – direct to consumer sms distribution service for record labels that recently took first place at Music Tech Pitch 4.5.

After demoing the service a few weeks ago, I was completely blown away. I was surprised on how user friendly the cms system was as I uploaded my mp3 and received a short code to text in less than 45 seconds! The service is currently only available in the UK now, but will be expanding to the U.S very soon. Here is an interview I had with Music2 Text’s CEO, Denver Thomas.

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Music Mobile Marketing 

Mobile marketing is a relatively new field in marketing that many artists and brands haven’t really adopted yet. With the vast majority of the American population owning a mobile phone, its surprising that many brands have yet to start using this medium as an option to reach consumers.

Mobile marketing is a great way for artists to keep in touch with their fans and notify them of when they are coming into their city. Since, mobile marketing is an addition to the many forms of marketing which are currently available in today’s landscape, it’s important that the mobile marketing doesn’t come off as a nuisance to the consumer. Musicians should carefully plan how they will utilize each form of marketing to reach consumers, and make sure that they don’t overlap, or else it could lead to bombarding the consumer through different marketing mediums.

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