I released ‘I’m Fine’ back in March and it was very positively received, to my delight. I released the song under my label Twin State Recordings, a label that was started through the music business course in the Music Production and Businss online diploma programme offered by Point Blank, London. So in fact, releasing the song was for a project that had everything to do with learning about music business and testing music strategies. I must say I’m very grateful for that project and to my tutor, Steve Hillier, for the push that I needed to really start promoting myself and my music since I changed my name to ‘Kattronique’ two years ago. But nevertheless, if it were up to me, I would have still chosen to wait, and up to now I still feel that way.
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Entries in Promotion (25)
Singrush is the hottest and fastest rising music hosting and promoting website, free for all to sign up.
Indie acts need help. They have the talent but find marketing music difficult. Being a musician, with the internet now being a major highway to the masses, means spending lots of time trying to understand what is required to get your name out.
ICONventional aims to give rising artists a chance to be noticed while making it easier for listeners to discover new music. Our online service relies on user participation, both through submissions of great music and support for the artists.
In the digital age it has become very easy to record music and get it out to the millions of people seeking new music every day. However, while recording has become easier, the art of physical promotion has been lost. This leaves some bands scratching their collective heads while trying to figure out how to get people to remember them. Aside from playing great music I believe there are a few design and printing tactics one can take to leave a lasting impression on a crowd.
The internet has opened doors to promotional opportunities for artists worldwide. The problem with that is it’s created a much more competitive market, and you need to stand out from the crowd. Ultimately your music sells itself, and without the talent you won’t succeed. But even the most talented musicians don’t necesarily succeed in the industry today (or in the past). That’s where management comes in, however most managers charge a fortune and take a cut of your money. A lot of indie artists just manage themselves today, which is a full time job if you want to succeed. When you have another full time job, your band, and managing your band, that can be extremely diffecult. Plus it takes away from your true passion, the music. As musicians ourselves, and with years in the industry, this is why we offer management unlike any other.
Attention bands and musicians: we need your help! We are beta testing our new audio QR Codes called tokkers and we’re looking for bands and musicians to try them out (for free!) and give us feedback.
When people scan a tokker that’s printed on your flyer, they can instantly hear your music, see a picture of you, find out more about you and where you’ll be playing, share it on Twitter and Facebook, email it to their friends, embed it in their web page, call or email you, and link to your website.
The first ever mobile app for bands & artists to market and promote themselves. The app alerts fans to notify them of their favorite bands at the right time and right place. Bands increase their fan base, expand their reach and increase earnings.
If you wanted to sell music around the world twenty years ago, you needed to get picked up by a major label. That meant demo tapes, postal services, and constant performing on tours. That was all a ton of fun, but extremely hard work and very expensive, besides. That’s where music distribution online comes in.
Music professionals often find traditional résumés inadequately showcase their talents, instead having to link to content across the web to show off their skills. But now with professional networking site Zerply they can connect their SoundCloud audio tracks to their digital profiles to create an audio portfolio alongside their résumé.
Jango Airplay has recently begun promoting several unsigned Hip Hop artists including DeScribe. Mattisyahu and DeScribe recently collaborated and released their song together on www.airplay.jango.com. Brothers in Christ another Hip Hop duo, was recently featured as a hot band to watch. Emerging in the Christian music radio network as an up and coming band the team is seeking to use Jango Airplay as their main launch pad into the Christian music world.
Hip Hop bands work without rest recording music in Hip Hop studios, so why not work just as hard with your music promotion for the song.
Much like crafting a sound job resume, there are key features within an electronic press kit that are instituted for the best results. Learn the five requirements that every musician must include to create a powerful and effective EPK that will provide numerous booking, broadcasting, and licensing opportunities.
Clearly the Internet has transformed the manner in which music is promoted and presented to the public. Never has the relationship between art and money been so complex- I mean, who would have ever thought of the day we would see artists who use to sell 3-5 million records first week now struggling to hit Gold? (500k) I can assure you some of the biggest business guru’s were hit with a taste of reality when the Internets power would become somewhat of a overnight success.
Let us rewind- pretend it is 1999 (Good days right?) Billy Joel is given an award for his “inspired songwriting and exciting performances”, Britney Spears releases her debut album “Baby One More Time” (we all remember that video!) the Chili Peppers release Californication with John Frusciante and sell 13 mill worldwide and of course the debut of Hip Hop icon Eminem releases “The Slim Shady LP” - Great time in music right? Now, keep in mind Napster debut July 1998. What if Britney, the Chili Peppers and Eminem had the foresight to see the impact the internet would have and all decided to release their album digitally? What change would have been brought on if they embraced the idea of “internet entrepreneurship”? Do you think they would have been the megastars they are today? Or would would the Label say “Your crazy! This internet thing is a phase and it will pass! It’s like the Record…or like the 8 Track Player..or like the Cassette Tape…or like the CD”
How Do You Fit Into Culture? Not your band. Not your music. YOU. The individual behind the music. You are unique. You have individual tastes, interests, passions, and hobbies. Now… think for a moment. If you were to talk about a diverse subject matter on your blog (rather than just your music), and in your videos, in your photos, and in your tweets… you can attract an entirely new audience, which you never thought you could have access to.