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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

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Entries in marketing (49)

Tuesday
Mar252014

Selling Yourself: The Art of the Killer Bio (Part I)

Being able to objectively communicate who you are, why you make music and what that sounds and looks like is square one in marketing your act. A bio is often the first piece of information a prospective label, manager or talent buyer will look at when deciding if they want to work with you. So what are you going to do?

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Tuesday
Mar112014

5 Social Media Secrets for Indie Musicians

Today, social media is the cornerstone of your music career. It’s what lets you stay in touch with your fans and easily notify them with exciting news. With all the social media guides out there, you’d think no one remembers one of the key behavioral aspects to being human - socializing. I know, it’s hard to find a balance between social and promotional - afterall, you still need to sell your show or record. Here’s 10 secrets to help you find that social media balance.

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Monday
Feb032014

Top 10 Musician Mistakes: You Don't Leverage Your Fans as Marketers

As an indie artist today, you’re most likely in charge of your own marketing. You probably don’t have a record label planning your releases or scheduling your social media for the week, and you certainly don’t have any spare cash for a big marketing campaign. Marketing can seem like a completely daunting task if its just you and maybe a manager trying to get the word out, but you actually have a whole team of marketers just waiting to share your music – your fans!
With the constant presence of social media and the internet, most music fans today are bombarded with more information than they can possibly process. On top of that, new technology has enabled just about anyone to get online and call themselves a musician. As a result, most music fans look to recommendations from trusted sources for new music. These trusted sources could be a good music blog but more times than not it comes from a friend. Think about how you found some of your favorite artists. How many of them did you discover from a friend’s recommendation? Or someone you trust?
The key here is authenticity. Making it real and transparent and interesting. More people will check out your new album after a friend recommends it than would after a flashy TV commercial. This means you don’t need to dish out thousands for a big marketing campaign. The most effective form of marketing is completely within your reach financially!

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Thursday
Oct172013

Rob Bridge. The Art Of The Image Pt 6.

We’re delighted to welcome Rob Bridge, from Redwood Photography to the Right Chord Music family. Rob is a photographer, writer and speaker with a specific interest in the music industry, promotional artwork and images. He works with unsigned and independent artists from across the globe. Each month he highlights music photography he admires.

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Friday
Sep062013

Indie Artists: Buying Success

Indie acts need help. They have the talent but find marketing music difficult. Being a musician, with the internet now being a major highway to the masses, means spending lots of time trying to understand what is required to get your name out.

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Thursday
Jul182013

BRASH! Blog’s new additions

Music Marketing Blog expansions and additions and wants YOU to be involved

(July 16, 2013 – Atlanta, GA) - BRASH! – A Music Marketing Blog is constantly changing to stay innovative and ensuring its readers are getting a great experience with each post. To enhance user experience, BRASH! decided to make some additions to the blog site. The blog will continue its current format of music marketing blogs, PRs, and Artist Spotlight segments. However, new additions will include guest bloggers lending their expertise on music marketing topics, music festival/concert posts, Q & A segments with music industry insiders, and interviews with the monthly Artist Spotlight; instead of a bio/write up about the artist.

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Friday
Jun142013

What Bands Should Know About the Myspace Relaunch

If you haven’t received a notice or saw the posts, Myspace has relaunched with an all-new look. I found my email invitation in the spam folder. So what does this star-studded relaunch mean for musicians?

Probably nothing.

Myspace has tried multiple times to resurrect itself, though it was unsuccessful each time. We’ll see if Justin Timberlake and loads of money can make it work this time.

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Wednesday
Feb202013

Make your flyers and posters literally sing

Attention bands and musicians: we need your help! We are beta testing our new audio QR Codes called tokkers and we’re looking for bands and musicians to try them out (for free!) and give us feedback.

When people scan a tokker that’s printed on your flyer, they can instantly hear your music, see a picture of you, find out more about you and where you’ll be playing, share it on Twitter and Facebook, email it to their friends, embed it in their web page, call or email you, and link to your website.

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Thursday
Jan242013

25 Digital Media Resources For Musicians

You might want to consider listening to what these people have to say. Many of them are industry professionals that have hands on experience that they’d like to share. Others are people who know about the industry and what it takes to be a part of it. It is important to educate yourself no matter what profession you choose. So before you embark on your next gig or take any other steps towards furthering your career in music take a look at these articles.

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Friday
Jan112013

Creating an Unstoppable Kickstarter Campaign: Start With the Fans

A few weeks ago, I had the pleasure of being interviewed by John Lee Dumas of Entrepreneur on Fire. He was launching a new podcast series called “The Great Business Experiment: Kickstarter.” It featured interviews with ten successful Kickstarter campaigns to talk about what worked, what was learned, and what can be done for the future. 

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Monday
Dec172012

Could You Handle a Full-time Music Career?

Many artists I know tell me that they’d love to be able to do music for a living, to make their band a full-time occupation. Often times, my initial reaction (that I usually keep to myself) is asking, “Really? What would you do?”

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Tuesday
Dec042012

In the Music Industry, the Best Form of Revenge is Success

Rejection. It can sting. Whether it is a promoter or a record label who doesn’t want to give you the opportunity to shine or it is a critic who writes a bad review of your music, the reality is that sooner or later, you’re going to face rejection. How you deal with that rejection can ultimately determine your success.

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Friday
Nov302012

MondoTunes, CDBaby, TuneCore, and ReverbNation: How They Measure Up

If you wanted to sell music around the world twenty years ago, you needed to get picked up by a major label. That meant demo tapes, postal services, and constant performing on tours. That was all a ton of fun, but extremely hard work and very expensive, besides. That’s where music distribution online comes in.

 

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Wednesday
Nov282012

10 Steps Ever Artist Must Take to Promote Their Tour

Do you have a tour or one-off show coming up? Let’s talk about how to promote it.

Now, I understand that there are many debates on where the responsibility of promoting lies (some argue the venue/promoter, some argue the artist). Those debates aside, let me say this: the time and money that goes into strategically promoting your shows will always provide a good return on investment. Who doesn’t want to gain a reputation as a hard-working artist willing to do nearly whatever it takes to make the show a success?

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