Make your flyers and posters literally sing

Attention bands and musicians: we need your help! We are beta testing our new audio QR Codes called tokkers and we’re looking for bands and musicians to try them out (for free!) and give us feedback.

When people scan a tokker that’s printed on your flyer, they can instantly hear your music, see a picture of you, find out more about you and where you’ll be playing, share it on Twitter and Facebook, email it to their friends, embed it in their web page, call or email you, and link to your website.

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25 Digital Media Resources For Musicians

You might want to consider listening to what these people have to say. Many of them are industry professionals that have hands on experience that they’d like to share. Others are people who know about the industry and what it takes to be a part of it. It is important to educate yourself no matter what profession you choose. So before you embark on your next gig or take any other steps towards furthering your career in music take a look at these articles.

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Creating an Unstoppable Kickstarter Campaign: Start With the Fans

A few weeks ago, I had the pleasure of being interviewed by John Lee Dumas of Entrepreneur on Fire. He was launching a new podcast series called “The Great Business Experiment: Kickstarter.” It featured interviews with ten successful Kickstarter campaigns to talk about what worked, what was learned, and what can be done for the future. 

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Could You Handle a Full-time Music Career?

Many artists I know tell me that they’d love to be able to do music for a living, to make their band a full-time occupation. Often times, my initial reaction (that I usually keep to myself) is asking, “Really? What would you do?”

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In the Music Industry, the Best Form of Revenge is Success

Rejection. It can sting. Whether it is a promoter or a record label who doesn’t want to give you the opportunity to shine or it is a critic who writes a bad review of your music, the reality is that sooner or later, you’re going to face rejection. How you deal with that rejection can ultimately determine your success.

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MondoTunes, CDBaby, TuneCore, and ReverbNation: How They Measure Up

If you wanted to sell music around the world twenty years ago, you needed to get picked up by a major label. That meant demo tapes, postal services, and constant performing on tours. That was all a ton of fun, but extremely hard work and very expensive, besides. That’s where music distribution online comes in.

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10 Steps Ever Artist Must Take to Promote Their Tour

Do you have a tour or one-off show coming up? Let’s talk about how to promote it.

Now, I understand that there are many debates on where the responsibility of promoting lies (some argue the venue/promoter, some argue the artist). Those debates aside, let me say this: the time and money that goes into strategically promoting your shows will always provide a good return on investment. Who doesn’t want to gain a reputation as a hard-working artist willing to do nearly whatever it takes to make the show a success?

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How to Get More Fans on Facebook

During a consulting session earlier this week, I was asked “How do you get more fans on Facebook?”

I began by talking about the usual techniques: advertising the Facebook page, better cross-promoting with other sites, increasing engagement, etc. However, the more that I thought about the question, the more I realized it was the wrong question. Many artists are constantly looking for ways to increase the number of followers on their Facebook or Twitter. They even buy fake followers to do so. But the bigger question isn’t amount how to get more fans on Facebook, it should be more about how to get more fans, period.

When you are staring at your Facebook fan page and are thinking about how to increase the number of likes, think about the bigger picture: how can you increase the number of fans. Who cares if you have a large number of followers but no one buying your music or attending the shows? When you increase the number of genuine fans, your social media metrics automatically increase.

So how do you get more fans? Many of the important thoughts about this are covered in The Best Social Media Site for Bands as well as in How to Develop a Hardcore Fan Base. Enjoy 

SoundCloud Powered Résumé for Music Professionals

Music professionals often find traditional résumés inadequately showcase their talents, instead having to link to content across the web to show off their skills. But now with professional networking site Zerply they can connect their SoundCloud audio tracks to their digital profiles to create an audio portfolio alongside their résumé.

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Bad Press...Take It of Leave It (from BRASH! - A Music Marketing Blog)

“People gonna talk about you ’til the day you die; and there ain’t nothing you can do about it.” This is one of my favorite Madea movie quotes because this is true.  Especially in the entertainment industry where artists are constantly being watched, attacked, and ridiculed for making life’s mistakes or even for things that are blown out of the water by the press. A few artists escape the daily bashing by flying under the radar and keeping a simple private life.  While others feed on the bad press to stay relevant and/or capture attention towards their latest project.  But is exposure for your music REALLY worth the negative press?

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Fan Engagement Gets Revealing

Fans are often eager to be the first to know and tell their friends that a favorite band is coming to town. Social media facilitates a certain amount of this organically, but how about harnessing the excitement of a tour launch to amplify the results? For the launch of their co- headlining “This World Is Ours Tour,” Escape the Fate and Attack Attack!‘s management team at The Collective built a custom Facebook app that used fans’ engagement to actually reveal the dates.

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"Are you engaged?" from BRASH! A Music Marketing Blog

Getting involved with your following

When I speak of being engaged, in a Marketing perspective it doesn’t mean to “Put a ring on it”. As we all know, you can be engaged with people by becoming involved whether its in a business aspect or a relationship.  As an artist, you should want to have engaging conversations with your fans, interested media outlets, and industry professionals.  This will help you to expand your brand and exposure in the industry.

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BRASH! Presents Artists With A Chance To Shine

New addition to Music Marketing Blog highlighting artists

(ATLANTA, GA), Jan 31, 2012 - BRASH! – A Music Marketing Blog, developed by Paina B Music Marketing, has now added a new element highlighting artists. The “Artist Spotlight” will give established as well as up and coming talent an opportunity to gain exposure to expand their brand. Each month, BRASH! will post, highlight, and give positive reviews for 1-2 artists. The goal of this new element is to provide a platform for quality artists.

Since this new addition to BRASH! was announced earlier this month, artists have been flooding Paina B Music Marketing’s email and social media sites to find out how they can have a chance to be on the site’s artist spotlight section. “The purpose of Paina B Music Marketing is to get quality artist to the forefront. Instead of making other media outlets take notice and provide features, why not take that step as well and give an additional outlet for exposure.”, says Paina B Music Marketing CEO/Founder, E. Alexcina Brown.

To sign up to be considered to be featured on BRASH! – A Music Marketing Blog “Artist Spotlight”, send music links, bio, YouTube link to PBMusicMarketing@gmail.com.

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Creating A Buzz For An Album/EP Release

OK this is going to be a quick one.

I’m going to tell you 3 cool ways that can help fuel an album/EP release using your Facebook/fanbase. You should know by now the sheer power of social media marketing, and a few good online promotion tactics in place prior to your release can really make that important difference.

Remember this was thrown together quickly, so I have only included 3 tips, however, in the next few weeks I will be compiling a much larger list of online tactics that you can use to help get your music heard. Anyway, here is what I think is cool at the moment:

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