One of the hardest things to do when accomplishing anything is remaining consistent. It’s not something anyone teaches us, but instead expects from us. Doing something over and over again is something that we are good at physically, but not mentally. Our natural tendency is to overthink anything because that is what our brains have evolved to in order to …
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Entries in marketing (56)
Is it weird that I love to study Boar’s Head? You know, the sandwich meat company?
Not only is their quality spot on but I LOVE their slogan –
Boar’s Head – Sacrifice Elsewhere
That is dope (Did I mention that I have no life?). But, it’s a testament to our thinking here at HTBAMS.
We would rather pay 2x the price knowing that we get an amazing product, versus saving a few pennies to get the knock-off. It’s just not the same.
But, what happens when we invest in ourselves?
Beyonce’ is considered one of the greatest entertainers today. She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (
her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago without promotion. There are some principles that indie artists can apply from Beyonce’s marketing campaign.
Camden-born performer, musician and entrepreneur, Graham Alexander, announced his companies’ brand portfolio merger into the revived Radio Corporation of America, the former electronics conglomerate that was pieced off to buyers by G.E. through the late 1980s and held as a name holding corporation until the late 2000s. The new and unlikely president quietly detailed the slow re-acquisition process of former brands owned by the company during its Camden-based heyday including Victor Talking Machine Co, His Master’s Voice, Camden, and Little Nipper at an impromptu meeting of the board of advisors.
Booking regular shows is an essential part of being a musician when expecting to be heard by the public, and a question we here at Phosphene Productions get asked a lot about. Though everyone has their own technique when it comes to finding the perfect show, many artists new to the scene should devise a “template” to work by and to keep yourself organized when contacting so many different people.
Our goal in this article is to give you a sort of template to use when beginning to develop your own booking strategy, and by the end you should have all the necessary information to kick off your gig.
Now, if you’re an artist or start-up business owner, you most likely know how it feels to go without, for the sake of your career, simply because you have that much passion for it. You may even be going through that phase right now, and you may feel like you’re stuck between a rock and a hard place when it comes to your career. Does this cycle sound familiar to you:
- I don’t have money because my music/business hasn’t taken off.
- My music/business hasn’t taken off because it’s not being promoted enough.
- It’s not being promoted enough because promotion takes money, and I don’t have money.
- (repeat steps 1-3 above)
This is probably one of the most frustrating phases that about every career builder has gone through. The good news about this cycle, is that promotiondoesn’t have to cost loads of money. Ironically enough, the cheapest/free forms of promotion work the best!
Being able to objectively communicate who you are, why you make music and what that sounds and looks like is square one in marketing your act. A bio is often the first piece of information a prospective label, manager or talent buyer will look at when deciding if they want to work with you. So what are you going to do?
Today, social media is the cornerstone of your music career. It’s what lets you stay in touch with your fans and easily notify them with exciting news. With all the social media guides out there, you’d think no one remembers one of the key behavioral aspects to being human - socializing. I know, it’s hard to find a balance between social and promotional - afterall, you still need to sell your show or record. Here’s 10 secrets to help you find that social media balance.
We’re delighted to welcome Rob Bridge, from Redwood Photography to the Right Chord Music family. Rob is a photographer, writer and speaker with a specific interest in the music industry, promotional artwork and images. He works with unsigned and independent artists from across the globe. Each month he highlights music photography he admires.
Indie acts need help. They have the talent but find marketing music difficult. Being a musician, with the internet now being a major highway to the masses, means spending lots of time trying to understand what is required to get your name out.
Music Marketing Blog expansions and additions and wants YOU to be involved
(July 16, 2013 – Atlanta, GA) - BRASH! – A Music Marketing Blog is constantly changing to stay innovative and ensuring its readers are getting a great experience with each post. To enhance user experience, BRASH! decided to make some additions to the blog site. The blog will continue its current format of music marketing blogs, PRs, and Artist Spotlight segments. However, new additions will include guest bloggers lending their expertise on music marketing topics, music festival/concert posts, Q & A segments with music industry insiders, and interviews with the monthly Artist Spotlight; instead of a bio/write up about the artist.
If you haven’t received a notice or saw the posts, Myspace has relaunched with an all-new look. I found my email invitation in the spam folder. So what does this star-studded relaunch mean for musicians?
Myspace has tried multiple times to resurrect itself, though it was unsuccessful each time. We’ll see if Justin Timberlake and loads of money can make it work this time.