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Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

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Entries in marketing (55)

Thursday
Jun252015

Are you a Fearless Visionary?

re you a bold visionary in the Entertainment, Fashion, or Music Industry?
Fearless Vision Marketing specializes in providing services for your business and projects!

Click to read more ...

Wednesday
Apr012015

How to Market Your Music Like Beyonce' 

Beyonce’ is considered one of the greatest entertainers today. She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago without promotion. There are some principles that indie artists can apply from Beyonce’s marketing campaign.

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Thursday
Mar262015

EPK Anatomy

I know what you’re thinking…

not another long article about making EPKs…

but hold-up….

I’ve made this so you can see what an awesome EPK is made up of:

Click to read more ...

Saturday
Mar212015

Radio Corporation of America Reforms, Returns to Camden.

Camden-born performer, musician and entrepreneur, Graham Alexander, announced his companies’ brand portfolio merger into the revived Radio Corporation of America, the former electronics conglomerate that was pieced off to buyers by G.E. through the late 1980s and held as a name holding corporation until the late 2000s. The new and unlikely president quietly detailed the slow re-acquisition process of former brands owned by the company during its Camden-based heyday including Victor Talking Machine Co, His Master’s Voice, Camden, and Little Nipper at an impromptu meeting of the board of advisors.

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Tuesday
May202014

The Ultimate Gig Booking Guide | Phosphene Productions

 

Booking regular shows is an essential part of being a musician when expecting to be heard by the public, and a question we here at Phosphene Productions get asked a lot about. Though everyone has their own technique when it comes to finding the perfect show, many artists new to the scene should devise a “template” to work by and to keep yourself organized when contacting so many different people.

Our goal in this article is to give you a sort of template to use when beginning to develop your own booking strategy, and by the end you should have all the necessary information to kick off your gig.

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Tuesday
May132014

Promoting Your Material on a Budget

Now, if you’re an artist or start-up business owner, you most likely know how it feels to go without, for the sake of your career, simply because you have that much passion for it. You may even be going through that phase right now, and you may feel like you’re stuck between a rock and a hard place when it comes to your career. Does this cycle sound familiar to you:

  • I don’t have money because my music/business hasn’t taken off.
  • My music/business hasn’t taken off because it’s not being promoted enough.
  • It’s not being promoted enough because promotion takes money, and I don’t have money.
  • (repeat steps 1-3 above)

This is probably one of the most frustrating phases that about every career builder has gone through. The good news about this cycle, is that promotiondoesn’t have to cost loads of money. Ironically enough, the cheapest/free forms of promotion work the best!

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Tuesday
Mar252014

Selling Yourself: The Art of the Killer Bio (Part I)

Being able to objectively communicate who you are, why you make music and what that sounds and looks like is square one in marketing your act. A bio is often the first piece of information a prospective label, manager or talent buyer will look at when deciding if they want to work with you. So what are you going to do?

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Tuesday
Mar112014

5 Social Media Secrets for Indie Musicians

Today, social media is the cornerstone of your music career. It’s what lets you stay in touch with your fans and easily notify them with exciting news. With all the social media guides out there, you’d think no one remembers one of the key behavioral aspects to being human - socializing. I know, it’s hard to find a balance between social and promotional - afterall, you still need to sell your show or record. Here’s 10 secrets to help you find that social media balance.

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Monday
Feb032014

Top 10 Musician Mistakes: You Don't Leverage Your Fans as Marketers

As an indie artist today, you’re most likely in charge of your own marketing. You probably don’t have a record label planning your releases or scheduling your social media for the week, and you certainly don’t have any spare cash for a big marketing campaign. Marketing can seem like a completely daunting task if its just you and maybe a manager trying to get the word out, but you actually have a whole team of marketers just waiting to share your music – your fans!
With the constant presence of social media and the internet, most music fans today are bombarded with more information than they can possibly process. On top of that, new technology has enabled just about anyone to get online and call themselves a musician. As a result, most music fans look to recommendations from trusted sources for new music. These trusted sources could be a good music blog but more times than not it comes from a friend. Think about how you found some of your favorite artists. How many of them did you discover from a friend’s recommendation? Or someone you trust?
The key here is authenticity. Making it real and transparent and interesting. More people will check out your new album after a friend recommends it than would after a flashy TV commercial. This means you don’t need to dish out thousands for a big marketing campaign. The most effective form of marketing is completely within your reach financially!

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Thursday
Oct172013

Rob Bridge. The Art Of The Image Pt 6.

We’re delighted to welcome Rob Bridge, from Redwood Photography to the Right Chord Music family. Rob is a photographer, writer and speaker with a specific interest in the music industry, promotional artwork and images. He works with unsigned and independent artists from across the globe. Each month he highlights music photography he admires.

Click to read more ...

Friday
Sep062013

Indie Artists: Buying Success

Indie acts need help. They have the talent but find marketing music difficult. Being a musician, with the internet now being a major highway to the masses, means spending lots of time trying to understand what is required to get your name out.

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Thursday
Jul182013

BRASH! Blog’s new additions

Music Marketing Blog expansions and additions and wants YOU to be involved

(July 16, 2013 – Atlanta, GA) - BRASH! – A Music Marketing Blog is constantly changing to stay innovative and ensuring its readers are getting a great experience with each post. To enhance user experience, BRASH! decided to make some additions to the blog site. The blog will continue its current format of music marketing blogs, PRs, and Artist Spotlight segments. However, new additions will include guest bloggers lending their expertise on music marketing topics, music festival/concert posts, Q & A segments with music industry insiders, and interviews with the monthly Artist Spotlight; instead of a bio/write up about the artist.

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Friday
Jun142013

What Bands Should Know About the Myspace Relaunch

If you haven’t received a notice or saw the posts, Myspace has relaunched with an all-new look. I found my email invitation in the spam folder. So what does this star-studded relaunch mean for musicians?

Probably nothing.

Myspace has tried multiple times to resurrect itself, though it was unsuccessful each time. We’ll see if Justin Timberlake and loads of money can make it work this time.

Click to read more ...

Wednesday
Feb202013

Make your flyers and posters literally sing

Attention bands and musicians: we need your help! We are beta testing our new audio QR Codes called tokkers and we’re looking for bands and musicians to try them out (for free!) and give us feedback.

When people scan a tokker that’s printed on your flyer, they can instantly hear your music, see a picture of you, find out more about you and where you’ll be playing, share it on Twitter and Facebook, email it to their friends, embed it in their web page, call or email you, and link to your website.

Click to read more ...