A bit of light-hearted fun as the festive season hots up and the New Year fast approaches.
Imagine you are thinking about your year over a nice cup of coffee or a beer in the quiet corner of a bar. Tick the statements that accurately describe your thoughts (statements use ‘we’ and ‘our’ - if you’re a solo artist think ‘I’ and ‘my’). Be honest with yourself.
o Over the year we generally only found new fans around gigs.
o We haven’t got round to sorting out own web page.
o We don’t have a fan email list yet.
o If you look at the sites we use, it’s not very easy to get what we are about.
o We spent a lot in the studio this year and feel disappointed with sales.
o We tell our friends about our gigs but we’re not very good at communicating with our fans to create long lasting loyal relationships. In fact, if we’re totally honest, we’re not sure who our fans are.
o We’re not very good at listening to anyone, particularly our fans (and also each other).
o We do have a tendency to put our music out there and hope for the best.
o We have a vague idea of where we want to get to.
o We haven’t tried anything new this year so we are getting the same results.
o Quite honestly, we don’t work well as a team; solo artist: I don’t stand up for my vision.
All/most ticked – You feel despondent and hopeless. Nothing seems to work. You seem to be going nowhere fast. Everything is a struggle. Fans have not been at the top of your priority list. You want someone to discover you and do all the work for you so you can just be left alone to make music. But you know the music industry has changed and you feel left behind and frustrated. You feel like you’re always banging your head against a brick wall. You know you can do better.
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April 28, 2016