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Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

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Entries in music marketing (48)

Tuesday
Jul152014

"It's Not Just About The Music…"

“It’s not just about the music- the music is the foundation and the platform but to make that music heard it is so much more. A great song is kind of the beginning. Even most the songs on the radio- I would say it’s half great songs and half good songs put out by great artists- people would rather hear the okay or good songs by the artists that they love and stand behind and the movement they follow rather than great songs by people that they don’t care about.”

“It’s all about the moment and the experience, you have to give people something they can remember- maybe it’s doing something in your set that’s a little bit different that they can’t get with anyone else. You have to give them exclusive content; it’s the same business model for almost anything. Why do people wanna buy this when they can buy that? What does your product have that the other products in the same exact market don’t? What’s different? Music is the same thing.”

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Friday
Jun272014

Online Music Marketing Strategies for Indie Musicians 

These days online music marketing is one of the most widely used forms of advertising and marketing used by musicians. But oddly enough most musicians do not have a plan in place as to how they plan on marketing their music. Most consists of random twitter and facebook posts, but have no strategy in place. I’m going to touch on a few things you can do right now to improve your music marketing. So here are 4 basic strategies you can put in place right now to take your online music marketing to the next level. 

1. Master a Few Proven Strategies Instead of Being “Good” at Several

Every day there is a new social website popping up. And many artists run to that new site and post all their information and where does it go? Nowhere. It is better to become a master of a few than to be good at many. For instance the three that I like to focus my time on is Twitter, Facebook, and Instagram. They all integrate extremely well, and so I can maximize my efforts. I also like to use a program called Hootsuite, because I can make several posts at once without ever going to a social page.

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Monday
Feb032014

Top 10 Musician Mistakes: You Don't Leverage Your Fans as Marketers

As an indie artist today, you’re most likely in charge of your own marketing. You probably don’t have a record label planning your releases or scheduling your social media for the week, and you certainly don’t have any spare cash for a big marketing campaign. Marketing can seem like a completely daunting task if its just you and maybe a manager trying to get the word out, but you actually have a whole team of marketers just waiting to share your music – your fans!
With the constant presence of social media and the internet, most music fans today are bombarded with more information than they can possibly process. On top of that, new technology has enabled just about anyone to get online and call themselves a musician. As a result, most music fans look to recommendations from trusted sources for new music. These trusted sources could be a good music blog but more times than not it comes from a friend. Think about how you found some of your favorite artists. How many of them did you discover from a friend’s recommendation? Or someone you trust?
The key here is authenticity. Making it real and transparent and interesting. More people will check out your new album after a friend recommends it than would after a flashy TV commercial. This means you don’t need to dish out thousands for a big marketing campaign. The most effective form of marketing is completely within your reach financially!

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Sunday
Jan052014

DJs That Use Pinterest

List of DJs on Pinterest and how they use it to up their promotional campaigns.

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Sunday
Dec292013

The One (and Only) Thing A DJ Should Ask For In Return For DJ Mixes

You’re creating boatloads of amazing mixes - yippee! So, it’s only natural that for every piece of music you deliver people should automatically make people want to come to your gigs or buy your latest release …right?

Errrr..wrong.

One singular piece of music isn’t going to translate into an immediate purchase or attendance to your event.

But, I have good news.

Building trust and BFF-worthy relationships with people so that they do backflips of joy when you make an offer is something you can do.

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Sunday
Sep082013

Amplify Your DJ Brand with These 4 Tips

Unless you have been living under a rock for the past 10 years, I would be surprised if you didn’t know about social media and what it means for you as a DJ, producer or electronic music artist. For a beginner DJ or as someone who is just starting your DJ career, it allows you to be successful even without a record label or radio support. If you are a more established DJ, it is even more an essential part of your digital being as a DJ in all your personas. Social media by default has become your personal DJ brand online and in fact with a Facebook page a lot of people already have an online DJ brand destination, they just don’t think of it that way as they publish and promote their music to friends, fans and followers. And here’s what they are missing!

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Monday
Aug192013

Marketing on a budget 

Many independent artists find themselves at a standstill, due to being intimidated by marketing. With these tips provided, you will be able to maintain a decent budget and maximize your marketing efforts.

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Wednesday
Jul242013

Fearless Vision Marketing Releases New FEARLESS Website

Entertainment, Music, and Fashion Marketing Company releases the official website to provide its message to potential and existing clients.

(ATLANTA, GA – July 23, 2013) Fearless Vision Marketing (formerly Paina B Music Marketing) is excited to announce the release of its new official website. This marketing company was re-launched back in June 2013, offering marketing services to businesses and visionaries in the Entertainment, Music, and Fashion industries. With eye-catching and bold color schemes and content, this website will introduce potential and current clients to the Fearless Vision brand while providing information on the services offered for Entertainment Marketing, Music Marketing, and Fashion Marketing.

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Monday
Jun102013

Is Music Stardom Attainable?

Music Stardom is still a great motivator of struggling musicians worldwide. The big names seem to have it all - fame, fortune and the ability to somehow stay in the spotlight.It’s natural to assume that with all this success, life must be pretty amazing. 

Truly successful musicians have diversified income strategies. Their income streams are as diverse as their personalities. They might include record sales, concert tickets, clothing lines, perfumes, product endorsements, book deals and even acting careers.

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Tuesday
Jun042013

Don’t Give Your Music Away Online – Ask for Something!

You can still make money from selling your music. It just takes more creativity nowadays.

Believe it or not, you can still make money from your music. It just takes a little more creativity then it used to. We’ve dug deep and what follows are our best ideas.

Before you begin raking in the dough, you need a couple of things first. One is your own website. Why? Because you have no control over those aggregators like ReverbNation, BandCamp, CDbaby, etc. Now we like BandCamp and believe it’s the best aggregator, but it’s not your home-base. The thing is,what happens to someone who might really dig one of your songs, but then gets side-tracked by another band on BandCamp? You’ve probably lost them forever. You won’t lose them in the awesomeness of your musical home! I’m a huge proponent of WordPress.org – some of the most usable sites on the web are run by WordPress.org.

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Monday
Jun032013

Digital Hustle: 3 Ways To Dominate the Internet with Your Music

There is a huge demand for the unsigned artist to learn how to properly get their music to these new outlets. Here are 3 functions DIY need to know: music business management, public relations, & social media management.

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Thursday
May302013

The Big Survey. What Are The Challenges Facing Musicians In 2013

Right Chord Music have launched ‘The Big Survey’ think of it as our music census. Please follow this link to contribute, and help us better understand the challenges you face and the realities of being a musician in 2013. The survey is open to everyone, anywhere in the world, so please feel free to share this link. We look forward to sharing the results with you.

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Tuesday
May212013

How To Make Google Play Music All Access Better

After test driving Google Play Music All Access I didn’t see anything stand out but I thought of something that could make it really stand out.

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Monday
Mar112013

The Age of Production

ProTools is the new guitar.

We’re in the age of production. –
Almost everyone’s participating!

Live concerts, the recording process, the number of “production” educational programs, electronic music, and much more.

Computers are shaping the future, innovation, culture, art, and more much in the same way rock and roll once did. If you’re a part of the youth, you want…

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