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Entries in music promotions (7)

Saturday
Oct032015

Say “Bye” To The “Buy”

We’ve all seen the ads, spam comments from random accounts, and posts that look oh so tempting to check out or even try. Increase your followers!, Gain more followers! Blah! Blah! Blah!…but of course it comes with a cost…literally. Now, we can’t discredit the supply/demand business savvy that is being used here. These fly by night business pages/companies are aware that people are now desperate to get their follower numbers up. With this in mind, they’ve set up a way to manipulate the social media numbers to create the illusion of a large following. It’s smart, in a way, because when one person sees that an artist has a large number of followers on their page, they tend to check it out to see what the hype is all about. However, at the end of the day, the numbers just don’t add up.

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Monday
Dec012014

Do The Math: Indie vs Major – A Rap Breakdown

Too many times aspiring rappers see the artists with major label deals who seemingly don’t have to do their own hand to hand promo. This leads the unsigned artist in to mistakenly thinking that face to face interaction with fans is unnecessary. The majority of unsigned artists believe that the formula for success is:

  • good internet numbers;
  • major label artist features;
  • radio play; and
  • tour dates opening up for bigger acts

 

If the above were true – then every artist with some money and a lil sense would be successful. However, we who work with music everyday know that this is far from true. I’m sure that most people reading this know artists and/or indie labels who’ve spent millions to put the above pieces in place – yet never see any success or get a real return on investment.

Click here to read more………

Friday
Jun272014

Online Music Marketing Strategies for Indie Musicians 

These days online music marketing is one of the most widely used forms of advertising and marketing used by musicians. But oddly enough most musicians do not have a plan in place as to how they plan on marketing their music. Most consists of random twitter and facebook posts, but have no strategy in place. I’m going to touch on a few things you can do right now to improve your music marketing. So here are 4 basic strategies you can put in place right now to take your online music marketing to the next level. 

1. Master a Few Proven Strategies Instead of Being “Good” at Several

Every day there is a new social website popping up. And many artists run to that new site and post all their information and where does it go? Nowhere. It is better to become a master of a few than to be good at many. For instance the three that I like to focus my time on is Twitter, Facebook, and Instagram. They all integrate extremely well, and so I can maximize my efforts. I also like to use a program called Hootsuite, because I can make several posts at once without ever going to a social page.

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Thursday
Feb092012

"Are you engaged?" from BRASH! A Music Marketing Blog

Getting involved with your following

When I speak of being engaged, in a Marketing perspective it doesn’t mean to “Put a ring on it”. As we all know, you can be engaged with people by becoming involved whether its in a business aspect or a relationship.  As an artist, you should want to have engaging conversations with your fans, interested media outlets, and industry professionals.  This will help you to expand your brand and exposure in the industry.

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Monday
Nov302009

Music Marketing DIY - Amanda Palmer tells All

Recently Hypebot readers, myself included were able to put questions to indie artist Amanda Palmer about here approach to DIY promotions. The interview took place on November 19th at The State Theatre in Falls Church VA. Jim McDermott (a former major label digital and artist development guy) hosted this special event.

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Friday
Nov132009

Simple Strategies for Marketing Your Band in the Next Generation Music Biz

Finding effective strategies for marketing your band is a priority. Most would agree with this, but only when you get time to think about it. The problem for many bands is actually finding the time to think, then think marketing then think ‘strategies’. It amazes me how many times I still come across bands who are still…….

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Wednesday
Sep232009

Jaway Album Review by Music Without Labels & Beat-Play

Jaway comes to the music industry with many things to say about the world around us. In doing so, he keeps the positive side of things with his faith in change for the better. The upbeat melodies and rhythms mix tastefully with his extraordinarily positive lyrics, which hold much power when understanding the man behind this genius. He brings very catchy music along with a learning experience that builds every time you listen to his album. 

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