Unless you have been living under a rock for the past 10 years, I would be surprised if you didn’t know about social media and what it means for you as a DJ, producer or electronic music artist. For a beginner DJ or as someone who is just starting your DJ career, it allows you to be successful even without a record label or radio support. If you are a more established DJ, it is even more an essential part of your digital being as a DJ in all your personas. Social media by default has become your personal DJ brand online and in fact with a Facebook page a lot of people already have an online DJ brand destination, they just don’t think of it that way as they publish and promote their music to friends, fans and followers. And here’s what they are missing!
Music Think Tank Open
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Entries in social media (34)
If you haven’t received a notice or saw the posts, Myspace has relaunched with an all-new look. I found my email invitation in the spam folder. So what does this star-studded relaunch mean for musicians?
Myspace has tried multiple times to resurrect itself, though it was unsuccessful each time. We’ll see if Justin Timberlake and loads of money can make it work this time.
Social media is extremely important when it comes to music marketing. Joining social networks is no doubt the best way to communicate and reach out to your fans and get them to promote your music for you.
Social Media Resources For Musicians - At this point in time our society at large must have the “news” the instant it happens. With the evolution of social media this instant gratification is not only possible but prevalent. There are several forums available to the consumer at large the choice is all based on your wants, needs and who you are trying to reach.
I love this meme. I can still hear the AOL sound clip in my mind saying “You’ve Got Mail!” Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that most users end up ignoring most messages that come in.
The power of social media is growing in the music industry. Does it sell records? In rare cases, yes, but I believe that since it’s already become a significant factor in how music is discovered, sales aren’t too far behind. For example, my friends know my basic overall taste in music. If they don’t, a quick look at my social media channels could easily give them a few ideas. Charlie sends me a message saying, “What up man!? How have you been? I was listening to a band the other day and I thought you would enjoy them too. They are fairly new and are gaining traction quick. http://www.last.fm/music/The+Neighbourhood I think it’s pretty good stuff.” That personal recommendation (not a flashing message on the side of my screen or ad on Pandora) got me to open a new tab and listen to their music. It’s not rocket science people, it’s simply quality music that does the job. When bands take the time to make good music, it will eventually find their audience.
This blogpost discusses social media spam and online music promotion through platforms such as Twitter and how to avoid being ignored online.
Safe to say there have been more than a handful of Gangnam Style case studies bouncing around over the past few months. Case studies looking at things like HOW and WHY the video went viral, WHO was behind this freakishly cult phenomena, and WHAT the contributing factors were in driving nearly a billion views.
Hey readers, I know this might not be best fitting to a music technology blog however I think it is necessary I annoyingly voice my opinions and thoughts on this new manner of passive consumption I have found in the complex of Facebook. Being that I freelance in a media saturated industry I do my best to keep in touch with as much online journalism in the music industry as I can.
When you are just getting started online – whether it’s a blog or you’ve just taken over a Facebook fanpage, or you have to do a video or put out a podcast, I won’t lie, it’s going to feel weird and it’s going to feel like everyone will judge you. You’ll feel awkward, you might sweat, you’ll start to find excuses for not doing the thing you have to do and before you know it, you’ve probably hit the whisky and passed out on the couch. I’m here to tell you that EVERYONE feels like this the first time. The trick is to work at it and have fun with it and most of all, don’t beat yourself up over it.
As you know (hopefully), social media websites provide you with a platform to grow your fanbase, and expand your reach to people that you never could have connected with before.
What you need to understand is how to utilise your social media fanbase in order to market your music, promote gigs, and hopefully become commercially successful (If that’s what you’re going for of course). First, a brief introduction…
It is not a profound statement for me to say that trying to promote yourself as a new musician in the quick-to-shudder market of today is frustratingly difficult. You’re exhausting many hours trying to find ways to get out there, and maybe sometimes it works. You’re getting everything online that you think you should: a Facebook fan page, a Twitter, a ReverbNation site - all of the goods.
Mark Knight from Right Chord Music examines fan voting competitions, and asks can bands ever really win?
This article covers the new music promotion platform Beat 100 and how you can use it to help your music promotion efforts. Beat 100 is a new social music networking website with a monthly music competition and great opportunities for music exposure.