We’ve all seen the ads, spam comments from random accounts, and posts that look oh so tempting to check out or even try. Increase your followers!, Gain more followers! Blah! Blah! Blah!…but of course it comes with a cost…literally. Now, we can’t discredit the supply/demand business savvy that is being used here. These fly by night business pages/companies are aware that people are now desperate to get their follower numbers up. With this in mind, they’ve set up a way to manipulate the social media numbers to create the illusion of a large following. It’s smart, in a way, because when one person sees that an artist has a large number of followers on their page, they tend to check it out to see what the hype is all about. However, at the end of the day, the numbers just don’t add up.
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Entries in social media (41)
If you have a Twitter account and work in the music industry, the likelihood is that you’ve been the victim of Twitter spam, where an artists/band invades your mentions with a copy and pasted message in the hopes that you’ll check out their new song/video/project. This promotional method is usually ineffective and time-consuming. This guide will show you five simple steps you can take to get your Twitter followers to listen to your music.
Today, social media is the cornerstone of your music career. It’s what lets you stay in touch with your fans and easily notify them with exciting news. With all the social media guides out there, you’d think no one remembers one of the key behavioral aspects to being human - socializing. I know, it’s hard to find a balance between social and promotional - afterall, you still need to sell your show or record. Here’s 10 secrets to help you find that social media balance.
As the founders of CollabMachine, we’ve set out to crowdfund the development of the world’s first social music collaboration platform by raising $50,000 through indieGoGo starting March 12, 2014. As our innovative project blends music and technology in a whole new way, it’s an exciting step forward in cloud creativity!
Today, I was checking out a Sonicbids EPK that was emailed to me. Much to my surprise, the layout for a Sonicbids artist profile completely changed – there was no quick bio, music player on top, or a useful set of links (press, stage plot, etc.). Instead, I found a Pinterest-like layout with navigational tiles. I thought it was just some lame option that the artist chose, but decided to check using my own band’s profile.
This is what I found:
According to AdAge, Facebook openly states that fan page owners should expect their organic reach to continue to decline over time… and the best way to get your stuff seen is to pay for reach. In my opinion, that’s true. I personally noticed that my Facebook updates were getting about 20% of the reach that they usually get. If you are a musician, you are probably using a business system in which you are providing free value. Therefore, it does not make sense to pay to reach your own fans. Is there a solution?
Unless you have been living under a rock for the past 10 years, I would be surprised if you didn’t know about social media and what it means for you as a DJ, producer or electronic music artist. For a beginner DJ or as someone who is just starting your DJ career, it allows you to be successful even without a record label or radio support. If you are a more established DJ, it is even more an essential part of your digital being as a DJ in all your personas. Social media by default has become your personal DJ brand online and in fact with a Facebook page a lot of people already have an online DJ brand destination, they just don’t think of it that way as they publish and promote their music to friends, fans and followers. And here’s what they are missing!
If you haven’t received a notice or saw the posts, Myspace has relaunched with an all-new look. I found my email invitation in the spam folder. So what does this star-studded relaunch mean for musicians?
Myspace has tried multiple times to resurrect itself, though it was unsuccessful each time. We’ll see if Justin Timberlake and loads of money can make it work this time.
Social media is extremely important when it comes to music marketing. Joining social networks is no doubt the best way to communicate and reach out to your fans and get them to promote your music for you.
Social Media Resources For Musicians - At this point in time our society at large must have the “news” the instant it happens. With the evolution of social media this instant gratification is not only possible but prevalent. There are several forums available to the consumer at large the choice is all based on your wants, needs and who you are trying to reach.
I love this meme. I can still hear the AOL sound clip in my mind saying “You’ve Got Mail!” Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that most users end up ignoring most messages that come in.
The power of social media is growing in the music industry. Does it sell records? In rare cases, yes, but I believe that since it’s already become a significant factor in how music is discovered, sales aren’t too far behind. For example, my friends know my basic overall taste in music. If they don’t, a quick look at my social media channels could easily give them a few ideas. Charlie sends me a message saying, “What up man!? How have you been? I was listening to a band the other day and I thought you would enjoy them too. They are fairly new and are gaining traction quick. http://www.last.fm/music/The+Neighbourhood I think it’s pretty good stuff.” That personal recommendation (not a flashing message on the side of my screen or ad on Pandora) got me to open a new tab and listen to their music. It’s not rocket science people, it’s simply quality music that does the job. When bands take the time to make good music, it will eventually find their audience.
This blogpost discusses social media spam and online music promotion through platforms such as Twitter and how to avoid being ignored online.