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Entries in social media (39)

Thursday
Nov132014

Creating Consistent Content 

“As social media marketers, we tend to sweat the details. Am I posting at the most ideal times? Are my posts formatted to perfection? Do my updates have the right tone and brand personality? But while these things are important, there’s one thing that is most critical. And it’s something that is often overlooked by many marketers.  That thing is consistency.” – Kelvin Claveria


Welp! There you have it! This article has one purpose, and that is to give you ideas on how to make your content more consistent – maybe it’ll just get your brain going, and you’ll come up with ideas of your own!

Here we go!
Have a weekly show/release
o    Having a weekly show is one of the most common ways to keep your fanbase entertained on a regular basis. You can do a vlog (video blog) of your activity for the past week, release a cover or freestyle. If doing a cover or freestyle, have a download link in the description of the video. Also, be sure to give the segment a catchy name that goes with your brand

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Tuesday
Mar112014

5 Social Media Secrets for Indie Musicians

Today, social media is the cornerstone of your music career. It’s what lets you stay in touch with your fans and easily notify them with exciting news. With all the social media guides out there, you’d think no one remembers one of the key behavioral aspects to being human - socializing. I know, it’s hard to find a balance between social and promotional - afterall, you still need to sell your show or record. Here’s 10 secrets to help you find that social media balance.

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Thursday
Feb272014

Introducing CollabMachine - The World's First Social Music Collaboration Platform

As the founders of CollabMachine, we’ve set out to crowdfund the development of the world’s first social music collaboration platform by raising $50,000 through indieGoGo starting March 12, 2014. As our innovative project blends music and technology in a whole new way, it’s an exciting step forward in cloud creativity!

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Wednesday
Dec112013

An Honest Review of the All-New Sonicbids EPK System

Today, I was checking out a Sonicbids EPK that was emailed to me. Much to my surprise, the layout for a Sonicbids artist profile completely changed – there was no quick bio, music player on top, or a useful set of links (press, stage plot, etc.). Instead, I found a Pinterest-like layout with navigational tiles. I thought it was just some lame option that the artist chose, but decided to check using my own band’s profile.

This is what I found:

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Wednesday
Dec112013

Is Facebook becoming a premium social network?

According to AdAge, Facebook openly states that fan page owners should expect their organic reach to continue to decline over time… and the best way to get your stuff seen is to pay for reach. In my opinion, that’s true. I personally noticed that my Facebook updates were getting about 20% of the reach that they usually get. If you are a musician, you are probably using a business system in which you are providing free value. Therefore, it does not make sense to pay to reach your own fans. Is there a solution?

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Sunday
Sep082013

Amplify Your DJ Brand with These 4 Tips

Unless you have been living under a rock for the past 10 years, I would be surprised if you didn’t know about social media and what it means for you as a DJ, producer or electronic music artist. For a beginner DJ or as someone who is just starting your DJ career, it allows you to be successful even without a record label or radio support. If you are a more established DJ, it is even more an essential part of your digital being as a DJ in all your personas. Social media by default has become your personal DJ brand online and in fact with a Facebook page a lot of people already have an online DJ brand destination, they just don’t think of it that way as they publish and promote their music to friends, fans and followers. And here’s what they are missing!

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Friday
Jun142013

What Bands Should Know About the Myspace Relaunch

If you haven’t received a notice or saw the posts, Myspace has relaunched with an all-new look. I found my email invitation in the spam folder. So what does this star-studded relaunch mean for musicians?

Probably nothing.

Myspace has tried multiple times to resurrect itself, though it was unsuccessful each time. We’ll see if Justin Timberlake and loads of money can make it work this time.

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Tuesday
May212013

Use Social Media To Promote Your Music

Social media is extremely important when it comes to music marketing. Joining social networks is no doubt the best way to communicate and reach out to your fans and get them to promote your music for you.

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Thursday
Feb142013

25 Social Media Resources For Musicians

Social Media Resources For Musicians - At this point in time our society at large must have the “news” the instant it happens. With the evolution of social media this instant gratification is not only possible but prevalent. There are several forums available to the consumer at large the choice is all based on your wants, needs and who you are trying to reach.

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Saturday
Feb092013

How Do You Get Someone to Read Your Email?

I love this meme. I can still hear the AOL sound clip in my mind saying “You’ve Got Mail!” Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that most users end up ignoring most messages that come in.

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Saturday
Jan122013

The Neighbourhood is a Band to Watch in 2013 [NEW MUSIC/SOCIAL MEDIA]

The power of social media is growing in the music industry.  Does it sell records?  In rare cases, yes, but I believe that since it’s already become a significant factor in how music is discovered, sales aren’t too far behind.  For example, my friends know my basic overall taste in music.  If they don’t, a quick look at my social media channels could easily give them a few ideas.  Charlie sends me a message saying, “What up man!?  How have you been?  I was listening to a band the other day and I thought you would enjoy them too. They are fairly new and are gaining traction quick. http://www.last.fm/music/The+Neighbourhood  I think it’s pretty good stuff.”  That personal recommendation (not a flashing message on the side of my screen or ad on Pandora) got me to open a new tab and listen to their music.  It’s not rocket science people, it’s simply quality music that does the job. When bands take the time to make good music, it will eventually find their audience.

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Wednesday
Dec262012

Hip-Hop and Social Media. Promotion vs Spam

This blogpost discusses social media spam and online music promotion through platforms such as Twitter and how to avoid being ignored online.

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Sunday
Dec232012

How Gangnam Style showed us the Social Media value of a Viral Video - an Infographic case study

Safe to say there have been more than a handful of Gangnam Style case studies bouncing around over the past few months. Case studies looking at things like HOW and WHY the video went viral, WHO was behind this freakishly cult phenomena, and WHAT the contributing factors were in driving nearly a billion views.

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Thursday
Oct182012

Amplage: 0.5 Facebook - Passive Consumption.

Hey readers, I know this might not be best fitting to a music technology blog however I think it is necessary I annoyingly voice my opinions and thoughts on this new manner of passive consumption I have found in the complex of Facebook. Being that I freelance in a media saturated industry I do my best to keep in touch with as much online journalism in the music industry as I can.

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