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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Entries in music (122)


Say “Bye” To The “Buy”

We’ve all seen the ads, spam comments from random accounts, and posts that look oh so tempting to check out or even try. Increase your followers!, Gain more followers! Blah! Blah! Blah!…but of course it comes with a cost…literally. Now, we can’t discredit the supply/demand business savvy that is being used here. These fly by night business pages/companies are aware that people are now desperate to get their follower numbers up. With this in mind, they’ve set up a way to manipulate the social media numbers to create the illusion of a large following. It’s smart, in a way, because when one person sees that an artist has a large number of followers on their page, they tend to check it out to see what the hype is all about. However, at the end of the day, the numbers just don’t add up.

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Before I Was Famous: A Musician's Perspective Into Music PR

Let’s start with the introductions. My name is Paul and I am a Publicity Assistant for Green Light Go Music PR. I am going to explain what you need to know about PR from a musician’s perspective—and a musician with a young band. I’m in a local band from Detroit called Go Tiger, Go! and PR is very new and uncharted territory for me. I have a fresh perspective because I’m coming into this as a rookie, but we’ll both come out as pros. I’ll document my adventure into this awesome career path in the form of this electronic manuscript, while compiling every tip and trick I can think of into a digestible grouping of words. It’s a win-win!

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William's 2 Step Method For Increasing Your Value As A Musician

Is it weird that I love to study Boar’s Head? You know, the sandwich meat company?

Not only is their quality spot on but I LOVE their slogan –

Boar’s Head – Sacrifice Elsewhere

That is dope (Did I mention that I have no life?). But, it’s a testament to our thinking here at HTBAMS.

We would rather pay 2x the price knowing that we get an amazing product, versus saving a few pennies to get the knock-off. It’s just not the same. 

But, what happens when we invest in ourselves?

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Indie Music = REAL Music?

Where can we find quality music today?

It’s a no-brainer that the music industry has DRASTICALLY changed since some of our favorite mainstream artists began. These changes have created a domino effect on how music is made, distributed, marketed, and handled business wise. A lot of our beloved artists who were once signed to major labels have now started their own or joined independent labels. On the other hand, technology changes have had a grand effect on new indie artists who have hopes on getting picked up/signed by major labels OR continue their growth on the independent route

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Innovation, Our New Job As The Music Industry

I released my first music video, “Rocket to the Moon” today. As a new artist with a low starting fanbase I understood I wouldn’t be able to get much press write up for my music video unless I presented something never seen before. So that’s what I did, I created “The World’s First Portrait Music Video”, and the press followed. It is our new job as the Music Industry to lead innovation.

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How To Earn The Most Money As An Independent Musician

As an independent musician, a lot of the time you’re making music for the passion; you love what you do and it loves you. But there comes the time when you need to ask yourself “how am I going to make a living out of this?”

Which is what we thought here at Ditto Music – so we opened the vaults of our data and studied well over 100k releases and found out how an independent musician can make the most money from their release.
There were quite a few interesting data points we found:
• iTunes is the runaway leader in royalty generation for artists - it outperforms all its competitors in every genre and remains the main store when it comes to music sales.
• Soundtrack is the highest grossing genre of music by a long way, bringing in 58% more than average for a release.
• With the debate over Spotify’s royalty distribution in the news, it’s interesting to see that the store pays out far below the average when compared to its rivals.
• Hip-Hop’s popularity over the last few years has seen its stock rise significantly, with a Hip-Hop artist looking to net themselves 11% more than average per release.
We’ve picked through all the data and presented it in a much easier to digest manner, analysing which store is best for your genre, along with how much each genre makes on average.




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Music & Fashion Pt Deux 

In our last blog about Music & Fashion, we highlighted how these two elements can come together to make a powerful force in the entertainment and fashion industries. You can take that on and allow yourself as an indie artist to be a part of that force. Today, music artists are setting the latest fashion trends. Consumers are being inspired by what today’s hottest artists are wearing on red carpets, interviews, appearances, concerts, and even on their social media during random outings. Some wardrobe choices are only meant for the stage however, fans are constantly wondering, “What are they wearing? How can I get it?” This blog can go for up & coming fashion moguls as well. You want your clothes to have more exposure in your industry, team up with a great artist to help build that brand. Gain their fans as future customers.

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Sell Your Music (with No Competition) -

My name is Aaron Billings. I am also known as the Custom Music Guy.
I have created a revolutionary website and system that helps composers turn their dream of creating music for a living into a reality.
In fact, I ran some numbers about how likely it is for one composer’s work to be chosen when a music sale is made. And these are the results that I found:

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BRASH! - A Music Marketing Blog

BRASH! – A Music Marketing Blog is designed to provide artists with knowledge of music marketing as well as various trends and hot topics within the Music Industry. The goal of BRASH! is to provide a different point of view on specific topics along with providing ideas for different avenues available to take in music career endeavors. This blog also give Indie Artists a chance to gain press by highlighting/featuring them with an exclusive interview in the “BRASH! Artist Spotlight” segment. Readers will have the ability to provide feedback as well as subscribe to interact and stay informed.

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Meet the digital love-child of MTV and Rolling Stone magazine

My team and I run an indie music blog that we’re turning into a streaming service & indie zine — sort of a digital love-child of MTV and Rolling Stone magazine. We’re doing everything radically different, starting with a financial model that makes digital work for artists (instead of the other way around).

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Oliver Trolley release new single Forty-Five

San Diego, CA - Oliver Trolley is releasing a new single Forty-Five April 28, 2015 off their upcoming EP that is set to release late Summer/ early Fall. The EP has yet to be named and is the fourth EP for the energetic San Diego quartet.

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Singrush - Promote Your Music For Free

Singrush is the hottest and fastest rising music hosting and promoting website, free for all to sign up.

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How to Market Your Music Like Beyonce' 

Beyonce’ is considered one of the greatest entertainers today. She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago without promotion. There are some principles that indie artists can apply from Beyonce’s marketing campaign.

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BRASH! Magazine 2016

BRASH! - A Music Marketing Blog started in 2012. This blog was designed to provide music marketing tips for Independent Artists as well as provide a platform for exposure by giving exclusive interviews and social media promotions. In 2016, BRASH! is ready to expand to the magazine scene but we need your help. In order to bring this to life we are accepting donations to design, create, and develop a Music Marketing Magazine to increase exposure and awareness for quality Indie Artists. Funds raised will be used for staff memebers (writers, graphics artists, events etc.) as well as the development for the magazine’s platform, both online and print.


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