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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Entries in music (126)


3 Common Sense Songwriting Tips

Songwriting can brutal for amateurs and even seasoned veterans. There’s the pressure of getting it right the first time. There are the long hours in the studio. There’s the fatigue, the anxiety and of course the pressure to create the song(s) to make or break your career. It’s a tough and thankless task because despite the hours and effort you put in a song’s creation, it may flop — it may flop badly. However, the following three tips will help you hit the mark more often than not.

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iTunes And FLVTO, Less Clicking And Instant Conversion

Converting videos online is a PITA, there’s no getting around this;  I am yet to see an app or a program that does this seamlessly without having to go the whole hog about download speeds, add on’, premium service for which one has to pay, etc. Until FLVTO, you had to pony up the cash to get the best out of any online video converters, be it download speeds or for that matter, quality. With FLVTO, you can see great results in terms of video quality and download speed.  I have tried most of the online converters at one point or other, had problems with the lot due to their lag times, lack of performance of any discernable quality and finally opted for FLVTO. So what’s FLVTO all about?

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Pay To Pitch? Money In The Ditch? Good Idea Or Bad For Licensing Music?

HI I am Michelle Lockey, award winning songwriter and composer for Film & TV.  You can see a breif bio below.  I write a blog on Writing & Licensing songs for Film & TV.  In this weeks episode I am talking about the Pay to Pitch model. Is it a good idea or bad? This is my experience and opinion only.  Here you go!

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MusicPromoToday Reveals Why Record Labels Still Matter

It’s often the artist dream to get signed by a record label. Artists work tirelessly, perfect their music, hire a digital marketing agency, all to get them noticed by the big labels.

Getting signed is your chance to get the big house, the fancy cars, and the private jets. Unfortunately, if you are indie artist with an indie label, these dreams may be too far away.

While it’s true that independent labels are popping out left and right, and some are even owned by artists, the potential of the big artist dream cannot be conquered without the majors.

What will a label record get you?

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Say “Bye” To The “Buy”

We’ve all seen the ads, spam comments from random accounts, and posts that look oh so tempting to check out or even try. Increase your followers!, Gain more followers! Blah! Blah! Blah!…but of course it comes with a cost…literally. Now, we can’t discredit the supply/demand business savvy that is being used here. These fly by night business pages/companies are aware that people are now desperate to get their follower numbers up. With this in mind, they’ve set up a way to manipulate the social media numbers to create the illusion of a large following. It’s smart, in a way, because when one person sees that an artist has a large number of followers on their page, they tend to check it out to see what the hype is all about. However, at the end of the day, the numbers just don’t add up.

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Before I Was Famous: A Musician's Perspective Into Music PR

Let’s start with the introductions. My name is Paul and I am a Publicity Assistant for Green Light Go Music PR. I am going to explain what you need to know about PR from a musician’s perspective—and a musician with a young band. I’m in a local band from Detroit called Go Tiger, Go! and PR is very new and uncharted territory for me. I have a fresh perspective because I’m coming into this as a rookie, but we’ll both come out as pros. I’ll document my adventure into this awesome career path in the form of this electronic manuscript, while compiling every tip and trick I can think of into a digestible grouping of words. It’s a win-win!

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William's 2 Step Method For Increasing Your Value As A Musician

Is it weird that I love to study Boar’s Head? You know, the sandwich meat company?

Not only is their quality spot on but I LOVE their slogan –

Boar’s Head – Sacrifice Elsewhere

That is dope (Did I mention that I have no life?). But, it’s a testament to our thinking here at HTBAMS.

We would rather pay 2x the price knowing that we get an amazing product, versus saving a few pennies to get the knock-off. It’s just not the same. 

But, what happens when we invest in ourselves?

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Indie Music = REAL Music?

Where can we find quality music today?

It’s a no-brainer that the music industry has DRASTICALLY changed since some of our favorite mainstream artists began. These changes have created a domino effect on how music is made, distributed, marketed, and handled business wise. A lot of our beloved artists who were once signed to major labels have now started their own or joined independent labels. On the other hand, technology changes have had a grand effect on new indie artists who have hopes on getting picked up/signed by major labels OR continue their growth on the independent route

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Innovation, Our New Job As The Music Industry

I released my first music video, “Rocket to the Moon” today. As a new artist with a low starting fanbase I understood I wouldn’t be able to get much press write up for my music video unless I presented something never seen before. So that’s what I did, I created “The World’s First Portrait Music Video”, and the press followed. It is our new job as the Music Industry to lead innovation.

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How To Earn The Most Money As An Independent Musician

As an independent musician, a lot of the time you’re making music for the passion; you love what you do and it loves you. But there comes the time when you need to ask yourself “how am I going to make a living out of this?”

Which is what we thought here at Ditto Music – so we opened the vaults of our data and studied well over 100k releases and found out how an independent musician can make the most money from their release.
There were quite a few interesting data points we found:
• iTunes is the runaway leader in royalty generation for artists - it outperforms all its competitors in every genre and remains the main store when it comes to music sales.
• Soundtrack is the highest grossing genre of music by a long way, bringing in 58% more than average for a release.
• With the debate over Spotify’s royalty distribution in the news, it’s interesting to see that the store pays out far below the average when compared to its rivals.
• Hip-Hop’s popularity over the last few years has seen its stock rise significantly, with a Hip-Hop artist looking to net themselves 11% more than average per release.
We’ve picked through all the data and presented it in a much easier to digest manner, analysing which store is best for your genre, along with how much each genre makes on average.




Click here for more information


Music & Fashion Pt Deux 

In our last blog about Music & Fashion, we highlighted how these two elements can come together to make a powerful force in the entertainment and fashion industries. You can take that on and allow yourself as an indie artist to be a part of that force. Today, music artists are setting the latest fashion trends. Consumers are being inspired by what today’s hottest artists are wearing on red carpets, interviews, appearances, concerts, and even on their social media during random outings. Some wardrobe choices are only meant for the stage however, fans are constantly wondering, “What are they wearing? How can I get it?” This blog can go for up & coming fashion moguls as well. You want your clothes to have more exposure in your industry, team up with a great artist to help build that brand. Gain their fans as future customers.

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Sell Your Music (with No Competition) -

My name is Aaron Billings. I am also known as the Custom Music Guy.
I have created a revolutionary website and system that helps composers turn their dream of creating music for a living into a reality.
In fact, I ran some numbers about how likely it is for one composer’s work to be chosen when a music sale is made. And these are the results that I found:

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BRASH! - A Music Marketing Blog

BRASH! – A Music Marketing Blog is designed to provide artists with knowledge of music marketing as well as various trends and hot topics within the Music Industry. The goal of BRASH! is to provide a different point of view on specific topics along with providing ideas for different avenues available to take in music career endeavors. This blog also give Indie Artists a chance to gain press by highlighting/featuring them with an exclusive interview in the “BRASH! Artist Spotlight” segment. Readers will have the ability to provide feedback as well as subscribe to interact and stay informed.

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Meet the digital love-child of MTV and Rolling Stone magazine

My team and I run an indie music blog that we’re turning into a streaming service & indie zine — sort of a digital love-child of MTV and Rolling Stone magazine. We’re doing everything radically different, starting with a financial model that makes digital work for artists (instead of the other way around).

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