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February 14, 2013 Social Media Resources For Musicians - At this point in time our society at large must have the “news” the instant it happens. With the evolution of social media this instant gratification is not only possible but prevalent. There are several forums available to the consumer at large the choice is all based on your wants, needs and who you are trying to reach.
December 23, 2012 Safe to say there have been more than a handful of Gangnam Style case studies bouncing around over the past few months. Case studies looking at things like HOW and WHY the video went viral, WHO was behind this freakishly cult phenomena, and WHAT the contributing factors were in driving nearly a billion views.
October 18, 2012 Hey readers, I know this might not be best fitting to a music technology blog however I think it is necessary I annoyingly voice my opinions and thoughts on this new manner of passive consumption I have found in the complex of Facebook. Being that I freelance in a media saturated industry I do my best to keep in touch with as much online journalism in the music industry as I can.
Social Media | tagged Blogs, Media, mailing list, social media, social media for musicians October 13, 2012 When you are just getting started online – whether it’s a blog or you’ve just taken over a Facebook fanpage, or you have to do a video or put out a podcast, I won’t lie, it’s going to feel weird and it’s going to feel like everyone will judge you. You’ll feel awkward, you might sweat, you’ll start to find excuses for not doing the thing you have to do and before you know it, you’ve probably hit the whisky and passed out on the couch. I’m here to tell you that EVERYONE feels like this the first time. The trick is to work at it and have fun with it and most of all, don’t beat yourself up over it.
April 2, 2012 Simply joining Twitter and relentlessly tweeting links to your work is not the best way forward; music marketing on Twitter, if it’s just a series of uninteresting 140 character updates from someone without an established profile or follow-list can be viewed as spam and you will not get any followers. A feed that constantly churns the same link over and over can lead to accounts being banned. It’s better for the account owner to make sure that links in their profile lead to their personal website (tracked with analytics), and to establish a “Twitter presence”, i.e. tweets over a series of weeks or months that show them to be worth following, and interesting in their own right.
The explosion of social networking over the last half-decade has given musicians of all genres a new, and indeed global showcase for their talents. Perhaps the major success story in this field is the micro-blogging site, Twitter, where a performing artist can reach beyond their direct friend and contact list, and into the consciousness of record companies, agents, and even established stars who might, even in some small way, mentor and support them.
January 30, 2012 Why you SHOULD, and how you CAN harness the marketing power of LinkedIn to connect with industry professionals, engage and attract new fans, and build valuable contacts. This guide will empower you with the expertise to use LinkedIn like a pro. It will go a bit deeper than what you’re already familiar with, and will uncover insight into the primary social networking properties everyone must be on, where LinkedIn connects to the puzzle, and why it is so powerful. I will probably have to break this up into a two part article series because we’ll be covering so much stuff.
COOL. What am I going to Learn?
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