Atlanta, GA – August 18, 2015 - BRASH! – A Music Marketing Blog began in August of 2011 with the notion of providing new/independent artists with music marketing knowledge to help advance their careers.. Since its beginnings, BRASH! has made a grand name for itself by sticking to its original notion along with giving independent artists exposure and displaying how the music industry is gaining innovation. Now celebrating its fourth year, BRASH! is looking to gain more ground to reach a broader audience, provide more content, and fulfill the vision of music marketing in the Indie music industry. “I remember sitting in an office cubicle writing blogs for this corporate company that I had no interest in. Then, I got the idea of writing my own, I wanted it to be helpful, I wanted it to be about music & entertainment, and I wanted it to be BRASH!” says founder/editor-in-chief E. Alexcina Brown. “My goal was to provide an outlet for great artists who were not fortunate enough to have that mainstream exposure.”
Music Think Tank Open
Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.
Entries in Media (16)
Where can we find quality music today?
It’s a no-brainer that the music industry has DRASTICALLY changed since some of our favorite mainstream artists began. These changes have created a domino effect on how music is made, distributed, marketed, and handled business wise. A lot of our beloved artists who were once signed to major labels have now started their own or joined independent labels. On the other hand, technology changes have had a grand effect on new indie artists who have hopes on getting picked up/signed by major labels OR continue their growth on the independent route
Do you have a post-show plan? Is there a set of procedures that you work on after each performance? Or, does your band simply work on the next upcoming event – the next show, the next rehearsal, time in the studio, etc.?
In almost every professional endeavor, there is some kind of routine or review period to measure performance or follow-up with customers:
In sports, the coach diligently sits down with the entire team to review footage of the previous game. Team member celebrate successes and most importantly, look for areas of improvement.
In corporate business, the board of directors and executive staff look over stock performance and make decisions to keep their shareholders satisfied.
In the arts, performers carefully review each element of the show to see what delighted audiences and what could use work.
Getting more press is one of the most important parts of your music career. It helps your industry buzz, gets you better gigs, lands bigger sponsorship relationships, expands your audiences, and builds your music’s credibility. So how do you get more reviews or your work highlighted?
Music Marketing Blog expansions and additions and wants YOU to be involved
(July 16, 2013 – Atlanta, GA) - BRASH! – A Music Marketing Blog is constantly changing to stay innovative and ensuring its readers are getting a great experience with each post. To enhance user experience, BRASH! decided to make some additions to the blog site. The blog will continue its current format of music marketing blogs, PRs, and Artist Spotlight segments. However, new additions will include guest bloggers lending their expertise on music marketing topics, music festival/concert posts, Q & A segments with music industry insiders, and interviews with the monthly Artist Spotlight; instead of a bio/write up about the artist.
Over the next few weeks I will be pushing a series of posts under the title “Push Your Music”. These posts will focus on organising your network, music and image and pushing it into different media streams and avenues to maximise your exposure. These series of posts will cover the following. The Set Up Online Blogs Magazines & Print Media Radio & Online Radio
Hey readers, I know this might not be best fitting to a music technology blog however I think it is necessary I annoyingly voice my opinions and thoughts on this new manner of passive consumption I have found in the complex of Facebook. Being that I freelance in a media saturated industry I do my best to keep in touch with as much online journalism in the music industry as I can.
From BRASH! - A Music Marketing Blog
Getting involved with your following
When I speak of being engaged, in a Marketing perspective it doesn’t mean to “Put a ring on it”. As we all know, you can be engaged with people by becoming involved whether its in a business aspect or a relationship. As an artist, you should want to have engaging conversations with your fans, interested media outlets, and industry professionals. This will help you to expand your brand and exposure in the industry.
Celebrating the small wins
All artists want to be recognized for their craft/art. And recognition can come in many forms. The main forms of recognition, that artists often go after, generally falls under the categories of awards, high sales, popular media exposure, and other opportunities/offers within the entertainment industry. However, some artists will not get these on large scales. If you find yourself in the latter scenario then don’t hesitate to celebrate the small wins/recognitions. Since the world isn’t making a big deal about it….YOU should make a big deal about it. Get people involved and get them to care about what you’ve accomplished. Hey you worked hard to earn it….why not brag about it?!?!
We’ve all heard of the “Beliebers”, “Barbies”, “Armies”, “Angels”, and “Navies”, if you haven’t, these names represent a musician’s fans/fan club. Have you ever thought about putting a fan club or group together? If not, then maybe you should start. Nothing will get your fans more riled up to come out and support than placing a “brand” on them as well. This will also help you to stand out and continue the awareness for yourself in this industry.
When looking to name the brand of your fans, find something that is creative and that coincides with your image and/or stage name. This will make it easier for media, potential fans, and industry professionals connect you with your fan club/group. Also, look for a logo that is similar to your own (if you have one) to place on merchandise, social media pages, and your website. Start creating the buzz about your group by reaching out to your fans first. Thank them for their support and congratulate them on being the first members of your fan group.
“People gonna talk about you ’til the day you die; and there ain’t nothing you can do about it.” This is one of my favorite Madea movie quotes because this is true. Especially in the entertainment industry where artists are constantly being watched, attacked, and ridiculed for making life’s mistakes or even for things that are blown out of the water by the press. A few artists escape the daily bashing by flying under the radar and keeping a simple private life. While others feed on the bad press to stay relevant and/or capture attention towards their latest project. But is exposure for your music REALLY worth the negative press?
Much like crafting a sound job resume, there are key features within an electronic press kit that are instituted for the best results. Learn the five requirements that every musician must include to create a powerful and effective EPK that will provide numerous booking, broadcasting, and licensing opportunities.
During my last semesters at university I started to work on the relationship between music and technology (you can take a look at my blog about Media & Technologies: http://mediaandtechnologies.blogspot.com/).
My thesis “The Internet as a platform for musicians” (it can be found at: http://www.docstoc.com/docs/document-preview.aspx?doc_id=101233079) focused on how technological innovation have shaped (and still shaping) the music world.
For this work I gathered reading material such as books, magazines, online articles, etc and I had the chance to interview ( mainly by e-mail) musicians from the US, from UK and from Switzerland. There were independent musicians, soundtrack composers & producers, radio show host and other people involved in the music business.
The project is divided in 4 sections:
London, UK. March 17, 2010 – Sounds Digital, the digital music event, is calling out for innovators in the UK and international digital music space to apply to join the Sounds Digital Lab, which offers mentoring, proposition development and international networking with some of the biggest names in music, technology and business.