Connect With Us

Add Hypebot To Circleson

Enter your email address:

Delivered by FeedBurner

• TUNE MTT RADIO
SEARCH

Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Entries in music promotion (20)

Friday
Jun272014

Online Music Marketing Strategies for Indie Musicians 

These days online music marketing is one of the most widely used forms of advertising and marketing used by musicians. But oddly enough most musicians do not have a plan in place as to how they plan on marketing their music. Most consists of random twitter and facebook posts, but have no strategy in place. I’m going to touch on a few things you can do right now to improve your music marketing. So here are 4 basic strategies you can put in place right now to take your online music marketing to the next level. 

1. Master a Few Proven Strategies Instead of Being “Good” at Several

Every day there is a new social website popping up. And many artists run to that new site and post all their information and where does it go? Nowhere. It is better to become a master of a few than to be good at many. For instance the three that I like to focus my time on is Twitter, Facebook, and Instagram. They all integrate extremely well, and so I can maximize my efforts. I also like to use a program called Hootsuite, because I can make several posts at once without ever going to a social page.

Click to read more ...

Wednesday
Oct302013

[INFOGRAPHIC] How to land a great DJ residency

This infographic provides killer ways to ensure you land that DJ residency in the club you want to play in and ignite the fire in your DJing or electronic music career

Click to read more ...

Friday
May312013

TIMING: An Important Aspect Of Promotions For Rappers

Not only do you need to time your release date so that your marketing and promotions won’t get over shadowed by larger, popular, superstar artists (promoting against releases by Jay Z, Kanye, and Lil Wayne will most likely diminish your efforts), but you need to make certain all of your marketing lands around the same time for your artist’s promotions.

Click to read more ...

Tuesday
May282013

5 Tips for Promoting Your Music

How To Promote Yourself Online

1.  Set-up An Email List 

It surprises me how many artists still do not gather emails from their friends. I have talked to many artists who just lead people to their Facebook page for likes, without realizing that they don’t have complete control over who see’s their posts. Email lists are important because it allows you to reach fans directly, and update them on anything that you have going on whether it’s a tour, new album, or your if your just wanting to get feedback. Setting up an email list is easy, you can sign up for Mailchimp which is free for the first 2,000 subscribers. Mailchimp also has an analytics system so you can track the success of different email campaigns that you are running.

 

Click to read more ...

Thursday
May162013

Promote Your Music With These 5 Unique Ideas

When you want to promote your music, you have to think outside of the box. This doesn’t include email lists, social networks, networking, posting up fliers on the streets, etc… The best way to promote your music is to have fun and be unique. Use the following techniques along with your current promotional methods. Here are 5 ideas on how to promote your music thinking outside of the box. Merch Aside from the normal merch most bands offer such as shirts, stickers, posters, etc.., partner up with local companies and release some stuff other bands usually don’t release. For example, if fans know you or your band as a party type act, you could put out some bottle openers and drink coasters. You could sell or give these items to local bars and pubs and that way, your band is being promoted. If your band is geared towards the older folks, you could sell tooth pics, golg tees, etc.. Just find what suits best for your genre and sell it and get local companies to help promote your stuff.

Click to read more ...

Friday
Apr262013

Feeding the Starving Musicians of Tomorrow

Music used to make millionaires. There was a time when Rock Stars were right up there with Russian Oil Oligarchs, a steady stream of champagne and cocaine trailing behind them as they traverse the globe on their private jets. Nowadays ‘rock stars’ are more commonly found lining the pavement leading up to the Job Centre. I know, I’m one of them. And whilst I, like most people, didn’t get into making music to be rich, as I sit and eat my Tesco Value beans on toast, I can’t help but ponder what the future holds for us all. So how did we get here? What went so wrong?

Click to read more ...

Thursday
Apr112013

(I) Submitting materials: artist one-sheets and college radio promotion.

This is part 1 of an article written from the perspective of a program director/MD focusing on the creation and submission of materials for college radio – as a radio promotion company, and independently – though many of these points can be extrapolated and applied to areas both inside and outside of the music industry.

Click to read more ...

Tuesday
Feb192013

Zankme.com Launch - Helping Musicians to Easily Connect with Fans

San Diego, CA – February 19, 2013 – Zankme com, is putting a new spin on download cards with a simple way to help musicians connect with their fans. Zankme allows musicians to upload music, videos, photos or other digital media and immediately print custom download cards that can be sold or offered as promotional giveaways. Fans redeem the cards, and artists learn an array of information about their listeners including their email address and location.

Click to read more ...

Saturday
Dec292012

Using online video as a means of musical promotion

Video is quickly becoming very important when promoting goods or services and that means your band and music. Your music is an important service to humanity and is doubly important because it brings you an income. Youtube is of course still the most popular of the video hosting sites and you can use this site to promote yourself and your bands website.

Click to read more ...

Friday
Dec072012

When Did Independent Musicians Settle For Waiting In Line And Following The Rules?

When did independent musicians settle for waiting in line and following the rules? While it’s important for both organization’s sake and quality’s sake for publications, festivals, radio shows, blogs, record labels, etc to have submission policies, do’s and don’ts, etc, I see a trend of conditioned illusion happening that I’d like to a set of walls placed around otherwise expansive creative musical minds.

Click to read more ...

Thursday
Jul192012

Practice Makes Perfect, But Promotion Makes Success In The Music Business

One of the most advantageous relationships an artist or band can have is with a promoter. At the local level, there seems to be a mystery as to what exactly the promoter does. “Does the promoter promote? Shouldn’t the promoter be responsible for bringing all the people if I’m putting everything into the music end?” These questions resemble those I hear from local artists on a semi-frequent basis. While that logic may seem like it makes a lot of sense, it can ultimately hurt the artist in the long run.

To answer the question; yes the promoter promotes. However, the promotional push varies at different levels based on the expected effectiveness. For example, a large national act or regional touring band has a recognizable name. If I’m promoting a show with a headlining act with a solid fan base, investing in print ads, radio spots, and other means of advertising may make a lot of sense. The average concertgoer will see that name and make it a point to go to that show. The context of the promotional push is much less important at this level. Whether you see a facebook post from your favorite band or a flyer at your bus stop, you’re going to that show regardless of how you found out about it.

Click to read more ...

Thursday
May102012

New music promotion and competition website

This article covers the new music promotion platform Beat 100 and how you can use it to help your music promotion efforts. Beat 100 is a new social music networking website with a monthly music competition and great opportunities for music exposure.

Click to read more ...

Thursday
Dec222011

Guerrilla Promotion; Building Better MI Relationships

Contacting music industry professionals can be easy if you have the right approach. Unfortunately, many independent artists do not use the right approach and have limited success. The Guerrilla Promotion tips in this post are designed to help musicians that find it difficult to get in touch with or to work with music industry professionals. If you find yourself leaving a lot of message that don’t get returned, or cant get people on the phone, this article may help.

Click to read more ...

Wednesday
Mar162011

Music Promotion Tip: Create An Encyclopedia of Your Music Niche

In the past I have touched on the idea that you need to be a great source of information for your fans to have them coming back day after day. But recently I’ve come up with a new way to think about this idea to make things a bit more clear for you.

This is where the “Encyclopedia” concept comes in, because that word conjures up positive images in the mind of your fans right away.

Setting this up is simple…

You would have your own website with information about what you are up to, and then have another section called something like…

“The Death Metal Encyclopedia – Everything Your Need to Know About Everything!”

…or whatever kind of music that you play.

In this section you would make it your business to create the definitive guide to your music niche, and in the process you will start to build up a loyal following of aficionados who find your site through multiple google rankings. They will start to rely on you to keep them up to date with all the latest information.

You can keep track of your music news using the Google Music Alerts method that I talked about in a recent post.

Click to read more ...