Not only do you need to time your release date so that your marketing and promotions won’t get over shadowed by larger, popular, superstar artists (promoting against releases by Jay Z, Kanye, and Lil Wayne will most likely diminish your efforts), but you need to make certain all of your marketing lands around the same time for your artist’s promotions.
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Entries in music promotion (18)
How To Promote Yourself Online
1. Set-up An Email List
It surprises me how many artists still do not gather emails from their friends. I have talked to many artists who just lead people to their Facebook page for likes, without realizing that they don’t have complete control over who see’s their posts. Email lists are important because it allows you to reach fans directly, and update them on anything that you have going on whether it’s a tour, new album, or your if your just wanting to get feedback. Setting up an email list is easy, you can sign up for Mailchimp which is free for the first 2,000 subscribers. Mailchimp also has an analytics system so you can track the success of different email campaigns that you are running.
When you want to promote your music, you have to think outside of the box. This doesn’t include email lists, social networks, networking, posting up fliers on the streets, etc… The best way to promote your music is to have fun and be unique. Use the following techniques along with your current promotional methods. Here are 5 ideas on how to promote your music thinking outside of the box. Merch Aside from the normal merch most bands offer such as shirts, stickers, posters, etc.., partner up with local companies and release some stuff other bands usually don’t release. For example, if fans know you or your band as a party type act, you could put out some bottle openers and drink coasters. You could sell or give these items to local bars and pubs and that way, your band is being promoted. If your band is geared towards the older folks, you could sell tooth pics, golg tees, etc.. Just find what suits best for your genre and sell it and get local companies to help promote your stuff.
Music used to make millionaires. There was a time when Rock Stars were right up there with Russian Oil Oligarchs, a steady stream of champagne and cocaine trailing behind them as they traverse the globe on their private jets. Nowadays ‘rock stars’ are more commonly found lining the pavement leading up to the Job Centre. I know, I’m one of them. And whilst I, like most people, didn’t get into making music to be rich, as I sit and eat my Tesco Value beans on toast, I can’t help but ponder what the future holds for us all. So how did we get here? What went so wrong?
This is part 1 of an article written from the perspective of a program director/MD focusing on the creation and submission of materials for college radio – as a radio promotion company, and independently – though many of these points can be extrapolated and applied to areas both inside and outside of the music industry.
San Diego, CA – February 19, 2013 – Zankme com, is putting a new spin on download cards with a simple way to help musicians connect with their fans. Zankme allows musicians to upload music, videos, photos or other digital media and immediately print custom download cards that can be sold or offered as promotional giveaways. Fans redeem the cards, and artists learn an array of information about their listeners including their email address and location.
Video is quickly becoming very important when promoting goods or services and that means your band and music. Your music is an important service to humanity and is doubly important because it brings you an income. Youtube is of course still the most popular of the video hosting sites and you can use this site to promote yourself and your bands website.
When did independent musicians settle for waiting in line and following the rules? While it’s important for both organization’s sake and quality’s sake for publications, festivals, radio shows, blogs, record labels, etc to have submission policies, do’s and don’ts, etc, I see a trend of conditioned illusion happening that I’d like to a set of walls placed around otherwise expansive creative musical minds.
One of the most advantageous relationships an artist or band can have is with a promoter. At the local level, there seems to be a mystery as to what exactly the promoter does. “Does the promoter promote? Shouldn’t the promoter be responsible for bringing all the people if I’m putting everything into the music end?” These questions resemble those I hear from local artists on a semi-frequent basis. While that logic may seem like it makes a lot of sense, it can ultimately hurt the artist in the long run.
To answer the question; yes the promoter promotes. However, the promotional push varies at different levels based on the expected effectiveness. For example, a large national act or regional touring band has a recognizable name. If I’m promoting a show with a headlining act with a solid fan base, investing in print ads, radio spots, and other means of advertising may make a lot of sense. The average concertgoer will see that name and make it a point to go to that show. The context of the promotional push is much less important at this level. Whether you see a facebook post from your favorite band or a flyer at your bus stop, you’re going to that show regardless of how you found out about it.
This article covers the new music promotion platform Beat 100 and how you can use it to help your music promotion efforts. Beat 100 is a new social music networking website with a monthly music competition and great opportunities for music exposure.
Contacting music industry professionals can be easy if you have the right approach. Unfortunately, many independent artists do not use the right approach and have limited success. The Guerrilla Promotion tips in this post are designed to help musicians that find it difficult to get in touch with or to work with music industry professionals. If you find yourself leaving a lot of message that don’t get returned, or cant get people on the phone, this article may help.
In the past I have touched on the idea that you need to be a great source of information for your fans to have them coming back day after day. But recently I’ve come up with a new way to think about this idea to make things a bit more clear for you.
This is where the “Encyclopedia” concept comes in, because that word conjures up positive images in the mind of your fans right away.
Setting this up is simple…
You would have your own website with information about what you are up to, and then have another section called something like…
“The Death Metal Encyclopedia – Everything Your Need to Know About Everything!”
…or whatever kind of music that you play.
In this section you would make it your business to create the definitive guide to your music niche, and in the process you will start to build up a loyal following of aficionados who find your site through multiple google rankings. They will start to rely on you to keep them up to date with all the latest information.
You can keep track of your music news using the Google Music Alerts method that I talked about in a recent post.
If your ship came in, would you be smart and frugal enough to ship out on it or simply shit on it? Let’s keep in mind how hard it is to monetize music these days…
If a recording artist could invest $1000 to make between $10K and $70K in 4 months, would he turn it down? Even if you could invest $1000 for the following exposure for your debut CD, with no real guesstimates on download sales, would you turn it down?
Here’s one recording artist who did.
What would you have done if such an offer, like the one briefly described above, dropped out of the sky nine months after you:
A virtual music tour is similar to a traditional tour in that the band/musicians make several appearances, and in several locations, in an attempt to promote and sell their music. On a traditional tour, musicians make contact with clubs, bars or other suitable venues (suitable venues: house parties, small music festivals, state fairs, and Geri’s Bat Mitzvah) to book live shows. They then travel to each city, spend time at each location playing their music and possibly spending time with the audience in an effort to sell their music and merchandise. Many musicians will agree, for the effort and expense involved, touring and playing live doesn’t sell many CD’s or music downloads. (Although it can be a heck of a lot of fun, if you have the money.)
A virtual tour is very similar to the traditional live tour. The biggest difference being, there are no extensive travel, no travel related expenses, no need to try to figure out how to take 2, 6, or 12 weeks off work. Virtual tours are accomplished 100 percent over the Internet.