Too many times aspiring rappers see the artists with major label deals who seemingly don’t have to do their own hand to hand promo. This leads the unsigned artist in to mistakenly thinking that face to face interaction with fans is unnecessary. The majority of unsigned artists believe that the formula for success is:
- good internet numbers;
- major label artist features;
- radio play; and
- tour dates opening up for bigger acts
If the above were true – then every artist with some money and a lil sense would be successful. However, we who work with music everyday know that this is far from true. I’m sure that most people reading this know artists and/or indie labels who’ve spent millions to put the above pieces in place – yet never see any success or get a real return on investment.