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Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

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Entries in radio promotion (3)

Thursday
Apr112013

(I) Submitting materials: artist one-sheets and college radio promotion.

This is part 1 of an article written from the perspective of a program director/MD focusing on the creation and submission of materials for college radio – as a radio promotion company, and independently – though many of these points can be extrapolated and applied to areas both inside and outside of the music industry.

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Monday
Dec242012

From Payola to Blogola to Pandola?

Montgomery and Moe showed that it would be efficient for labels to pay for airplay (Montgomery & Moe, 2002). This is not surprising given the impact airplay can have on sales, at least in the old music industry (Dertouzos, 2008). However, direct undisclosed payments to influence radio programming (called Payola, a combination of pay and Victrola) are prohibited by law. Hence, labels developed strategies to circumvent the law by using independent promoters or naming payments “consultant fees”.

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Sunday
May152011

I'm bringing Christmas In May!

Every year I walk into the mall on a nice fall day and at some point it happens. I start noticing the red and green decorations and find myself humming “Chestnuts Roasting” (Yes, I know the real title is “Christmas Song”. I choose to not use it as I think that’s a cop out title!) Last year, they literally had Christmas music and decorations up the first week of October! Before Halloween?!?! Seriously guys! What’s up with that!?!?!

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